All You Need to Know About Reply Pro

About SocialCentiv

Every day, 600M conversations are taking place on Twitter. Most business owners need help making sense of it all. The challenge is, how do you listen to all those conversations, and find the ones that are relevant to you? That’s what we’ve done at SocialCentiv.

We cut through the noise, find moments of intent, and market directly to customers, virtually in real-time. By using geography and keywords, SocialCentiv learns and targets your social campaigns to the customers you want, in real time.

But what if you don't have time to manage your campaign? No worries. That's where we come in.

Our in-house team can run the show.We’ll work with you to strategize your campaign and customize responses (@replies directly to potential customers) that generate engagement and sales.

What is Reply Pro?

Reply Pro is our introductory package for businesses that have a tight schedule and want our in-house team to run their SocialCentiv campaign for them.

This is a great way to setup a campaign quickly and immediately start seeing results of engagements, clicks, and customers.

Simply put, you receive all the benefits of our powerful software and leave all the work of running your campaign to us. Now that's a win-win.

Some of the features include:

What if I need more?

After 90 days of running a Reply Pro campaign, we'll have sufficient data and metrics to help you determine the potential of increased campaigns. Many of our clients will move into one of our pay-for-performance packages and establish a budget that works perfect for their business.

Interested and want a quote? Click here.

You had me at "You'll do the work for me"

Great. We'd love to run your campaign and let you get back to doing what you do best, running your business.

Ready to get started? Simply fill out the form below.

How to Master Twitter Marketing When You Don't Know What to Say

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How to Master Twitter Marketing When You Don't Know What to Say Trying to master Twitter marketing while running a business is hard. Trying to figure out what to say to potential customers is another game in itself.

Stay relevant

Remember the rules of social engagement: Listen, think, and say something relevant. Mention people when you respond to their comments and questions to show that you’re paying attention.

Quality, not quantity

Rely on social listening to find the right conversations rather than having to sift through all the noise on Twitter. Use a tool like Tweetdeck to stay informed about what's happening in the moment. Add keywords and phrases that relate most to your business and engage in conversations that matter most.

Suggested Replies

When you’re at a loss for words, borrow some of ours. Our new Suggested Replies feature allows users to browse through a collection of suggested replies and select one that best fits the situation.

Reply Pro Package

Our Reply Pro package is a time-saver for business owners with a busy schedule. Reply Pro takes care of replying to Tweets for your business, so you can focus on other business duties. Contact our Sales team at support@socialcentiv.com to learn more about how Reply Pro can work for your business.

Follow SocialCentiv on Twitter for the latest tips and tricks on how to master Twitter marketing. Also, check out our post on How to Master Twitter Marketing When You Don't Have Time for time-saving Twitter marketing tips.

Gnip Provides SocialCentiv with Social Data

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Gnip Provides SocialCentiv with Social Data

We’re excited to announce Gnip, the world’s largest and most trusted provider of social data, is now providing SocialCentiv with social data. (Side note: You can learn more about Gnip by watching the video at the end of this post!)

As a Gnip customer, SocialCentiv will be able to provide complete access to historical and real-time Tweets. Here’s a look at some of the benefits that come from this new relationship.

Tweet Filtering

With more than 500 million Tweets sent each day, the thought of sifting through to find the best tweets for your business is overwhelming. With Gnip, we’re able to provide the most relevant Tweets for your business.

Klout Scores and Categories

SocialCentiv has already implemented Influencer scores via Klout that are displayed for potential customers within the Tweet stream. Additionally, the top two categories for a potential customer will appear when hovering a Klout score. It’s important to note that the categories will only appear for users who 1. have a registered Klout account that’s connected their Twitter account, and 2. selected the categories they are experts about.

Geotargeting

Gnip reverse geocodes text data that people have entered into their twitter profile so that we are able to fetch tweets based on latitude, longitude, and radius. This is similar to our Inuit feature, which returns alternate names for cities, states, and countries (collectively referred to as descriptors). Descriptors can include common misspellings like “Dalas”, abbreviations such as “DAL”, or nicknames such as “Big D”. This is significant because a business with a target location of “Dallas” would miss out on several possible variations of that name, like “D-Town” and “Big D”.

SocialCentiv is always looking for ways we can help find new customers for your business. To learn more about this relationship, feel free to shoot us an email at support@socialcentiv.com, Tweet us at @SocialCentiv, or give us a ring at 214-254-4729.

Klout Scores - Turn Influencers Into Customers with SocialCentiv

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SocialCentiv and Klout When it comes to engaging with potential customers via social listening, it’s useful to know how influential someone is on social media. SocialCentiv now features the Influencer Score for Twitter users in the Tweet Stream.

The Influencer Score provides a standardized, if imperfect, metric for measuring someone’s social influence. The President has a Klout score of 99 (100 is highest) while Justin Bieber has a Klout score of 92. Draw your own conclusions.

On the Tweets page, you’ll notice a number in an orange Klout icon, which indicates a Twitter user’s Influence Score. These scores are provided via Klout.

SocialCentiv and influencer scores

Additionally, if a Twitter user has created an account with Klout, they can identify the topics they are experts about or interested in. The top two topics will appear when you hover your mouse over the Influencer score–such as “The Walking Dead” and “Guitars” in the example below.

Influencer-Score-with-Topics

What is Klout?

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the "Klout Score", which is a numerical value between 1 and 100 (Wikipedia).

The accuracy of a Twitter user’s Klout score is a matter of controversy. It’s perhaps best to treat it as relative — someone with a higher Klout score does have more influence than someone with a lower Klout score but to be more precise than that is problematic.

Be sure to login to your SocialCentiv account and start replying to influencers today. Questions? Comments? Tweet us @SocialCentiv, email our Support team at support@socialcentiv.com, or give us a ring at 214-254-4729.

How Business Can Make An Impact with Social Media

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How Business Can Make An Impact with Social Jason Dove, SVP of Sales and Marketing at SocialCentiv, was a recent guest on the TechnologyAdvice Expert Interview Series. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders.

In this episode we discuss everything from intent-based marketing to using Twitter effectively, and how to monetize social media.

Below are a few highlights from our conversation:

TechnologyAdvice: How are companies becoming more accountable with social media management? I feel like so many companies hired a social media person quickly when it exploded a few years ago and now they’re trying to figure out whether that was the right decision and where to go from here.

Jason Dove: I think initially a lot of people were trying to keep this in-house — and they may even have someone that's in the family perhaps fresh out of college managing their social media. Especially within the small-to-medium sized business community, designating someone internally that was going to learn how to do social media and really help a business generate their presence.

But even those who are active in Social with some level of success, it's usually limited to community management or reputation management. They're not really finding the time or the discipline to go out there and harvest data and mine for prospects.

In fact, we're seeing more and more companies outsourcing to third parties. We're seeing less emphasis on community management and shifting focus towards lead gen for revenue purposes. Also more focus on organic activity, so creating custom content and putting less dollars into paid media.

TA: Do you think outsourcing your social media is a good idea? Does it depend on the industry?

Dove: Well, obviously you want to be careful who you are outsourcing your social media to. It has to be someone who can go out there and create quality composition on your behalf and not diminish your brand equity. You don't want anyone that's going to go out there and fly off the handle when they have access to your social media channel.

One way we position ourselves to be able to do that successfully is to ensure we always use degreed journalists who can create quality content on behalf of a brand. They're also very comfortable in using social media. It is a skill-set to be able to create each one of these custom responses in a 140 characters or less, especially when you're using part of that space by embedding images, or linking to a call to action landing page, or a blog, or an eBook.

We definitely want to be able to provide a level of comfort that our team will represent your brand well.  During the on-boarding process we take the time to understand the persona, the voice which you're going to use when speaking on their behalf.

TA: Why the move toward lead gen? What’s causing it?

Dove: I think people are really just trying to focus on how to monetize social media. How to really leverage that treasure trove of data and actually see true redemption. For so many people, it's limited at click thru rates and it is not really tracking all the way to point of sale.

More and more people are starting to emphasize how to leverage social media in a way that produces revenue — especially in this time and era where companies are making cost reductions. It's really hard to justify your existence if you can't attribute a true ROI against your activity, or your cost center.

TA: If my company were to start on Twitter tomorrow, what would the first thing you'd tell me to do?

Dove: It really kind of starts with the foundation of our entire approach. We look at things from the lens of intent-based marketing. Intent-based marketing is any marketing campaign for a product or service that aims at consumers who've shown purchase intent for that particular product or service through their behaviors — whether explicitly or implicitly.

The first thing you want to do is determine keywords/phrases that identify purchase intent. So it comes down to which keywords are going to be most relevant to your business. Then you're going to have to look at the geography. What geographic filters do we need to keep in mind? If I am working with perhaps a national pizza chain, I need to understand the delivery or trade areas to make sure that I'm geotargeting those conversations in a relevant trade-area for delivery.

TA: Say I tweeted about pizza three months ago. Would the optimal response be to use that information to then tweet that person back? Is that the direct monetization that you’re targeting?

Dove: We do have some best practices, especially within the vertical industries where we do really well which for us is restaurants, travel, and entertainment. There seems to never be a shortage of people talking about where they want to go, what they want to do, or what they want to eat. The one thing that we've learned though is that in many cases these are impulse buys and there is a limited window of opportunity.

So we work with a national pizza chain, and their instructions are to never respond to a conversation older than two hours. So somebody says they're craving pizza, or are hungry for wings, or don't feel like cooking tonight, we wouldn't respond to them days or even several hours later because we missed that window of opportunity. They've already made a decision, it’s more of an impulse buy. So it's really important that this message is as close to real time and that we're sending out a relevant response, but I'll show you just how impactful it can be.

This podcast was created and published by TechnologyAdvice. Interview conducted by Josh Bland.

4 Essential Metrics for Measuring Your SocialCentiv Campaign

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4 ESSENTIAL METRICS FOR MEASURING YOUR SOCIALCENTIV CAMPAIGN-2 When creating a Twitter marketing campaign, metrics matter. The metrics you choose to measure will depend on the goals of your campaign. For example, if you’re trying to grow your presence on Twitter, example metrics could include engagements and new followers. If you’re trying to convert leads using the help of a landing page, example metrics could include page views and form submissions.

When creating your next campaign using SocialCentiv, consider the following metrics to monitor your campaign's performance.

Link Clicks

link clicks

What it is: The number of clicks on a link within a Tweet reply.

Why it’s important: It’s important to track the number of link clicks within your Tweet replies so you know if you’re crafting appealing calls-to-action (the text of your Tweet reply and any images you may attach).

Click-Through Rate

Click Through Rate-SocialCentiv

What it is: The number of potential customers who click on a link divided by impressions (the number of times users saw a Tweet on Twitter).

Why it’s important: The click-through rate can give you a glimpse of how successful your replies are in terms of encouraging users to convert.

Conversions

What it is: The number of times a potential customer completed a campaign goal. This may include filling out the form on the special offer’s landing page or some other goal determined when using our Conversion Tracking Pixel.

Why it’s important: This metric is perhaps the single most important metric for your entire campaign. This number tells you how many people actually took action and reached the final destination.

Conversion Rate

Conversion Rate-SocialCentiv

What it is: The amount of conversions (new customers) divided by the number of sent Tweet replies.

Why it’s important: This will let you know the success rate of your replies per keyword. (Note: This statistic automatically tracks conversions for campaigns built with our custom campaign builder. For campaigns that are set up to share another website URL, embed our Conversion Tracking Pixel to send conversion metrics to your campaign’s Report view.

Connect with SocialCentiv on Twitter, Facebook, and LinkedIn for the latest updates and news related to Twitter marketing.

Feature Release: Conversion Tracking Pixel

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Feature Release_ Conversion Tracking Pixel If you’re using SocialCentiv to share a link to another website, you can now track conversions using our new Conversion Tracker pixel. This pixel allows SocialCentiv to track and provide useful insights as to what happens after someone clicks on your campaign link that’s included in your Tweets.

What’s a Conversion?

Typically, a conversion occurs when a new customer performs some type of action after they arrive at the click-through page of a website. This may entail completing a purchase, signing up to attend a webinar, or entering a sweepstakes or giveaway.

When a new customer completes the steps that designate a conversion, the Conversion Tracker sends information back to SocialCentiv. You can view this information in the Reports section of your account.

The Conversion Tracker will provide the following information:

  • The potential customer’s Twitter handle
  • The text of the initial Tweet (that you replied to)
  • Your reply (that was sent to the potential customer)
  • The campaign you shared with the potential customer
  • The date and time of the conversion

Here’s how to get started:

  1. Designate the page that signals a conversion for your campaign.
  2. Embed the following code on the identified page: <img src="https://tracking.centiv.me">

The Conversion Tracker is a simple image tag that must be embedded into a client’s conversion page. Because there is no JavaScript required, clients can place the image tag on their page without fear that a rogue JavaScript might do damage or expose confidential information.

If you have any questions, feel free to Tweet us @SocialCentiv, email our Support team at support@socialcentiv.com, or give us a ring at 214-254-4729.

Three Must-Haves for Intent-Based Marketing

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Three Must-Haves for Intent-Based Marketing

How often do you come across a Tweet or status update from someone declaring how hungry they are or how they want to go shopping?

When a consumer expresses their intent to purchase something related to a business’ offerings, businesses and marketers alike can use intent-based marketing to reply to the initial Tweet or status update and initiate a one-on-one interaction. But just because a brand replies to a Tweet, does not mean the consumer will convert into a new customer. To produce best results, there are three must-haves.

1. It must be specific

When it comes to fulfilling a consumer's intent, there’s a fine line between a marketing message that’s relevant and that’s too pushy.

2. It must be customer-driven

A business should first remove themselves from the equation and put emphasis on the consumer and their expressed intent. This allows a call to action that fits the potential customer’s wants and needs.

3. It must be immediate

Twitter is a great tool for real-time social listening. Businesses can actively participate and listen for opportunities to provide instant satisfaction for consumers. This is also an excellent way to build personal relationships with your customers.

When all three of these requirements are met, the true power of intent-based marketing is displayed. It's what marketing dreams are made of: being there for the consumer with the right product, in the right place, and at the right time.

Connect with SocialCentiv on Twitter, Facebook, and LinkedIn for more tips on using social media marketing for your small to medium-sized business.

New and Improved Suggested Replies

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NEW AND IMPROVED SUGGESTED REPLIES

We are excited to announce the new and improved Suggested Replies feature of the SocialCentiv application.

When we first started thinking about the Suggested Replies feature, we decided to keep the previous release fairly simple to see if it would generate any buzz. And boy did it! So, we knew we had to improve this feature. How? We added human-crafted Tweet replies, appealing images, and enhanced the look and feel of the Tweet stream.

Human-crafted Tweet replies: The new replies are better than before. They’re a bit longer and inspired by real talk on Twitter, making it less work for you to do.

Appealing images: We added images to the replies because Tweets with images attached receive 18% more clicks, 89% more retweets, and 150% more favorites (via Buffer). Providing more opportunities for higher engagement is a win-win for everyone.

How to use Suggested Replies

  1. Click a campaign to share
  2. Select a type of response from the five provided categories
  3. Scroll through the provided replies and select which one you want to send OR Click the category again to load a new reply until you find a reply that you want to send

Suggested Replies

If you have any questions, feel free to Tweet us @SocialCentiv, email our Support team at support@socialcentiv.com, or give us a ring at 214-254-4729.

How to Master Twitter Marketing When You Don't Have Time

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How to Master Twitter Marketing When You Don't Have Time

So much to do and not enough time. With a never-ending list of things to do, how is one supposed to master Twitter marketing, let alone be active on Twitter? Here are some basic tips to help you master Twitter marketing when you’re short on time.

Create a strategy

Before you even think about jumping on Twitter, take a few moments to think about what you really want to get out of using Twitter for your business. Do you want to grow your number of followers? Do you want to use it as a customer service platform? Do you want to find new customers on Twitter?

Think quality, not quantity

To best optimize your time spent on Twitter, make sure you pay attention to the quality of your Tweets. Don’t just share a Tweet for the sake of sharing a Tweet. Make sure the message you are sharing contains value for those who read it.

Go offline

Mastering Twitter marketing doesn’t require you to always be logged on, reading every Tweet in your feed, or even sending and replying to Tweets. Don’t get me wrong–some of that helps, but it’s not the entire equation! Start promoting your Twitter account on flyers, business cards, and other promotional materials to build awareness that your business has a presence on Twitter.

Listen for opportunities

Social listening is a trending topic these days but not many people are aware of the possibilities that it brings to the table. How can social listening help you master Twitter marketing? Well, when you combine social listening and Twitter marketing, you get SocialCentiv. Businesses can take advantage of the tool’s ability to search for relevant keywords on Twitter, reply to Tweets containing those keywords, and share a special offer with potential customers.

Stay tuned for more posts to help you master Twitter marketing for your business. Also, be sure to follow @SocialCentiv on Twitter for more tips and important information.

Feature Release: Multiple Campaigns

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Feature release-Multiple campaigns

We're very excited to announce the latest feature for the SocialCentiv application: Multiple Campaigns. Multiple campaigns allow a business the opportunity to share various promotions, discounts, and other special offers.

How to add a new campaign

Log into your SocialCentiv account. Click the “Campaigns” tab in the navigation bar and click the “Create a new campaign” button. Then, select to create a completely new campaign or duplicate an existing campaign.

Option A: Creating a new campaign:  This option is better if want to add a new campaign with a new set of keywords and locations. Creating a new campaign will guide you through the process of creating a landing page and follow-up email, or providing an external link. Then, you can set the target location and add relevant keywords for the new campaign.

Option B: Duplicating an existing campaign:  Don’t want to go through the hassle of creating a brand new campaign when you just have a few things you want to change? Duplicating a campaign will copy some of the features of a current campaign (including keywords and locations associated with the original campaign) and apply them to a new one. From there, you can edit the new campaign as you wish.

Select a campaign to duplicate copy

After you're done editing the new campaign, you'll be prompted to give the new campaign a name. We recommend giving each campaign a unique and relevant name so it’s easy to distinguish between campaigns.

How this influences the Tweet stream

When you want to reply to a Tweet, you may notice the options of applicable campaigns that are available to share with a potential customer (considering the Tweet contains keywords shared among campaigns).

Multiple campaigns-Tweet reply

Keywords and key phrases are unique to each campaign. However, you may find that many campaigns share some of the same keywords, which presents the opportunity to select among applicable campaigns to share with a potential customer.

If you have any questions, feel free to Tweet us @SocialCentiv, email us, or give us a ring at 214-254-4729.

5 Ways to Use Social Listening for Business

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5 Ways to Use Social Listening for BusinessSocial listening--that along with content marketing and social conversions--is a buzz term trending in the digital marketing industry as of late. If you have been actively evaluating your brand’s marketing strategy, it’s likely that you’ve heard that you should be implementing social listening as part of your digital marketing strategy, but do you know how to accomplish that?

There are a few different ways that social listening can benefit a business, from building customer engagement and brand awareness to executing direct, targeted advertising. When done correctly, it can successfully integrate social media into one’s marketing strategy with a high return.

 

Brand Awareness/Brand Management

Reputation management is a large part digital marketing strategies. As Intuit co-founder Scott Cook mentions, “a brand is no longer what we tell the consumer it is--it is what consumers tell each other it is.” Because of this, it’s important to be aware of what is being said about your business, showcasing the positive and remedying the negative. Social listening across all social media platforms can accomplish this. Setting Google alerts for your business’ brand name or specific product name can help narrow down articles and blog posts when searching for new third-party buzz around your company.

 

Competitive Analysis

Conducting a competitive analysis for a brand’s marketing purpose is nothing new within a marketing strategy, but the ways in which a business can do it has evolved tremendously in the past 10 years. Social listening tools can help amplify and speed up the process of thoroughly analyzing your competitors, as well as reduce the resources and financial spending needed to gain an understanding on where your business stands against the competition. Social listening can help a business understand a competitor’s voice, brand awareness, and positioning (both first-person and third-party).

 

On-Trend Topics

Living in a real-time world has its benefits and its downfalls. News and trending topics change rapidly. Because of this, as a business it can be hard to pick up on and capitalize on trending topics that relate to your business if you don’t know when they are occurring. Social listening can help in that regard. Setting up filters for categories and key phrases related to your business, product, and/or service can allow for instant notifications when it comes to what’s on-trend.

 

Targeted Advertising

It can be difficult to sift through the chaotic, fast-paced conversation that takes place on Twitter when it comes to finding potential consumers. Certain tools, like SocialCentiv, can cut through that noise and provide you solely with tweets involving conversations relevant to your brand and/or service. Even more so, SocialCentiv’s software can limit those relevant tweets to ones within a specific radius of your business’ location.

But just because a Twitter user mentions ‘pizza,’ it doesn’t mean the conversation is necessarily relevant. This is where SocialCentiv goes above and beyond when it comes to social listening, allowing negative keywords to eliminate the unnecessary conversations that are not beneficial to the client.

Customer Engagement

Consider adding terms that are related to your business, industry, and products your business offers. Tools like the previously mentioned SocialCentiv, can find real-time, relevant conversations that include any and every tweet mentioning specific keywords. This comes in handy when other methods don’t provide an all-inclusive, multi-product alerts. Your team may be already listening for conversations including “Bob’s Coffee” but do you know if they are talking about the “Sweet Nectar” frappuccino? SocialCentiv can help you follow all of the brand names and slogans related to your business on Twitter, so you don’t miss a single opportunity to build and engage with consumers online, as well as gather feedback for growth purposes.

Are you using social listening to its full advantage? Try SocialCentiv FREE for 7 days and learn how these practices can quickly grow your business!

Is Your Twitter Marketing Message Push Too Pushy?

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Understanding a key Twitter marketing turnoff that causes potential customers to ignore businesses that try to engage with them everyday.

via Yahoo! Finance

Is Your Twitter Marketing Message PushAs more and more businesses take on the world of social media, more are getting comfortable with utilizing platforms like Twitter to reach potential customers. For many small businesses today in particular, the once common question of whether or not to use social media at all has been replaced with debate about the benefits of outsourcing social media marketing versus taking care of it in house, say some experts. A piece published in a recent issue ofNew Orleans City Business spotlighted how some businesses chose one of the two options for promotion, interaction, and garnering feedback from prospective customers found on social networking platforms like Twitter.

Says Mais Arepas co-manager Matt Blevin in the article of his company's decision to handle its social media accounts internally, "We found it's better to handle social media firsthand because we are more in tune with the experience of what is happening in the business."

The Most Common Twitter Marketing Turnoff

Businesses like Blevin's eventually find their stride in Twitter marketing; however, there are some that get stuck in limbo because their marketing messages fail to resonate with prospects.

When businesses do choose to handle Twitter marketing on their own as opposed to outsourcing related tasks, there are important things to consider to ensure that messages do not come off as being blatant self-promotion. Twitter marketing messages sent out by businesses are meant to spark conversations with prospective customers and cause them to act. However, some messages are off putting and leave little room for intended audience members to feel comfortable taking action due to their pushy nature.

The Most Effective Twitter Marketing

One major tip that can help businesses ensure that their Twitter marketing messages appear more conversational than sales angled to potential customers is to first pay attention to what potential customers are saying. Many post about their wants, needs, and purchase plans daily, in conversations with followers and friends. Taking a queue from social media marketing experts who help businesses that choose to outsource these tasks, utilizing social listening or monitoring Twitter conversations can go a long way in understanding how to reach any target audience.

In a blog post on her company's website, social media marketing expert Sarah Beacom of SocialCentiv says of the important task, "Twitter can be a great tool for social marketing when utilized correctly and to its full potential. But how does a business know if they're using social media platforms like Facebook and Twitter correctly, or if their consumers are happy? The simple answer is through social media listening."

According to Beacom, "Listening to current and potential consumers online is vital to understanding what your customers want."

The task can be too time consuming for many business owners and operators; however, who have numerous operational tasks to focus on for their enterprise. There are resources available on the market that help businesses with social listening in addition to reaching out to potential customers including SocialCentiv's Twitter marketing tool. More information about SocialCentiv can be found by visiting http://socialcentiv.com/.

The most effective Twitter marketing for businesses focuses strongly on the intent of potential customers. In devising any plan to using social media, it is important to keep in mind what users are saying and how to best tell them about the availability of an offer without making it appear to be a forced issue.

 

Media Contact:

Macy English, SocialCenitv

http://socialcentiv.com/how-it-works/#contact

Find SocialCentiv onTwitter,Facebook,Linkedin,and Google+.

How Social Experts Utilize Twitter

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How Social Experts Utilize TwitterWhether you’re a business or an individual using twitter for social media agency purposes, you’re likely using the social platform for one of three things: to drive traffic, to drive brand awareness, or to drive sales. When it comes to individuals using twitter for their agency business, we refer to them as a brand advocate, or a social referral advocate. For instance, a marketing professional at an agency business that is sharing information relevant to their business can be seen as a social expert with quite a bit of social clout.

Because of this, it’s important that these social experts know how to utilize Twitter to its full potential; this goes beyond sending a tweet now and then and hoping for the best. There should be a clear strategy in order to achieve social media optimization on Twitter. The following areas can help in the social networking process for any business professional on the social media platform.

Be Active

Being active on Twitter goes beyond tweeting out once in a while. In order to be seen as a marketing professional on Twitter you should be looking at the best times to tweet, tweeting relevant information to your field often on your social feed, and engaging with other like-minded individuals through retweets, favorites, and at-replies. There are several Twitter tools that can help you get more active in your online presence on the real-time, 140-character platform.

Get Involved

Ever wonder how a hashtag started? It was actually started against the Twitter Founder’s wishes as an experiment to categorize tweets much like Flickr tags. However, the now popular categorization of tweets can be used to become even more involved in Twitter’s marketing platform for social networking purposes. You can use Twitter tools to find the hashtags most-relevant to your industry, then use them in tweets to generate traffic of those talking about and searching for tweets regarding that topic in real-time.

Another way to use hashtags to get more involved on Twitter is to join a Twitter chat. Check out ChatSalad to find a Twitter chat hashtag relevant to your business, and join the conversation! This is a great way to network and reach like-minded Twitter users talking about topics pertaining to your company.

Listen, Listen, Listen!

Social experts know that social networking is not all about talking about ‘me, me, me’ but rather listening to others and what they have to say. In fact, social listening is one of the biggest reasons SocialCentiv is such a hit among various businesses, as it allows them to better listen and hear what users are saying online, then respond with a special offer that serves as a solution or benefit to what they’re talking about. Try it yourself and see how social listening impacts your business efforts with a 7-day free trial!

Active listening on social networks shows that a brand is paying attention and going above and beyond to meet their consumers needs through real-time, conversational customer service.

 

Did we miss any important factors when it comes to utilizing Twitter as a social expert? Tweet us at @socialcentiv and let us know!

What Voice Does Your Audience Hear in Your Social Media Marketing Messages?

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How to tell whether social media marketing messages provide a voice of reason to your business prospects.

via The Business Journals

What Voice Does Your Audience HearSocial media marketing experts everywhere agree that in order for business prospects on social media to convert to customers, they have to connect with one's voice. Even through written text, there is such a thing as speaking too loud, or not loud enough. There can also be turnoffs when it comes to language use and tone. Yes, the voice of some brands make social media prospects run away from engagement attempts, while others seem to have the perfect pitch to keep them engaged in conversations "forever."

So what's your business' brand voice? Many businesses have no idea. Making a proper identification; however, is an invaluable asset to the success of any social media marketing campaign. In a past report, Marketing Land identified "20 Great Social Media Voices." Included on the list was Penmaker Sharpie, newsletter Thrillist, beer maker Sam Adams, retail giant Target and several other big name brands. What did the digital marketing daily publication profess the key qualities of the voices of these and other "greats" to be? "Culture, community and conversation."

Identifying the Voice of Your Brand

According to Marketing Land writer Courtney Seiter, dissecting these "three Cs" can help business brands identify their voice in marketing on social media. When it comes to culture, Seiter says "Every organization has something that makes it unique, whether it's philanthropy or a unique founding story or poker Fridays." Giving insight into the experiences of a brand can help businesses develop a resounding voice.

Also Seiter suggests that with regards to community, businesses can hone their own voice by first listening to what their online community wants them to say. And in turn, add the third element of conversation by determining, "what you're bringing to social media by putting your brand out there… How would your company sound at a backyard barbecue or cocktail party?"

The social media marketing strategists of SocialCentiv also agree. SocialCentiv is a developer of a Twitter marketing tool that assists businesses with finding potential customers on the social network through broad scale level engagement. In a blog post titled "Know Your Voice: How Should You Speak with Your Audience?" the company writes, "Learning who your company's persona is and what your brand is wanting to convey is key to discovering how to talk with the masses."

Making Your Business Brand's Voice "The Voice of Reason"

Without offering the pressure filled coaxing of some how-to lists, the following are three tips for businesses that want to make their social media voice one that stands apart from the rest, that can garner great results in marketing.

  • Really get to know your customers and their expectations - Social media users express their inner most feelings everyday. Staying attuned to this information can provide invaluable insight into how to respond to their needs in the most effective way, reeling them in as new customers.
  • Establish consistency and credibility - Maintaining voice consistency across multiple social media platforms and being able to back one's statements helps give off a needed allure of authenticity.
  • Have a purpose - Whether one believes in the concept of "art for art's sake" is neither here nor there when it comes to sending out social media marketing messages. They must be functional in order to be appreciated.

These tips just might be what many businesses need find their brand's voice as well as ensure that it is one potential customers on social media outlets like Twitter would not only find audibly pleasing, but may actually be compelled to talk back to.

Media Contact:
Macy English, SocialCenitv
http://socialcentiv.com/how-it-works/#contact
Find SocialCentiv onTwitter,Facebook,Linkedin,and Google+.

Twitter Marketing Application Developer Explains Social Media Marketing Nightmares

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Twitter Marketing Application Developer Explains Social Media Marketing Nightmares

Outlining four of the most commonly made mistakes in social media marketing and how to avoid the backlash of each.

via Virtual-Strategy Magazine

Most marketers agree that marketing on social media is something that businesses should without hesitation actively engage in to increase their profits. However, as with anything there are effective ways to do this as well as a few not so effective actions one can take in social media marketing. Some of the "not so effectives" can lead businesses down a destructive path that catapults them into a social media marketing nightmare.

Says public relations expert Karen Carrera in a guest post on the official blog of Twitter marketing tool developer SocialCentiv, "Everyone loves a social media train wreck. Take Amy's Baking Company. Their self-induced social media nightmare began after super chef Gordon Ramsey refused to finish filming a "Kitchen Nightmares" episode with the owners. Amy's actually had a track record of raging against the dissatisfied, but they blew it out of the water after the Ramsey incident went public, attacking, on Facebook, "reddits and yelpers" [sic] as trash, pathetic and weak. The page is still there if you want a real lesson on how NOT to engage with customers!"

It can be difficult to bounce back from such fails, as many experts in the field like Carrera suggest; therefore, the best strategies involve taking steps to avoid them altogether. A key first step is recognizing what actions to stay away from. The following are four of the most self-destructive patterns of businesses when it comes to social media marketing that should be avoided.

1)   Taking an eye for an eye approach to responding to customer complaints on social networks - As Carrera points out in her article, utilizing social media to address customer complaints should be done in a responsible manner. She suggests, "Social media has redefined customer service. And while plenty of companies want to put their head in the sand to either ignore – or worse, abuse – unhappy customers, progressive companies are taking the opportunity to engage those customers and recover their business."

Opting for a digital shouting match over hurt feelings is not only a sure way to lose a customer whose good graces one is trying to get back in, but it will ward off masses of potential customers who wouldn't want to do business with an establishment that gives them heat for being dissatisfied with a product or service.

2)   Careless or irrelevant tweeting - Several major brands have made headlines over their social media campaign fails in the past few years. One incident involved J.C. Penny's attempts to promote mittens by enlisting a staffer to tweet while wearing a pair during the Super Bowl. With everyone not being in on the idea, many consumers and companies alike took shots at the retailer believing the grammatically incorrect tweets were attributed to someone tweeting while intoxicated. Before using such tactics, make sure others will actually get it.

3)   Failing to pay attention to customers on social media - Users are extremely vocal about their wants, needs, likes, and dislikes on social media outlets like Twitter. Not taking the time to assess their posts when devising strategies to connect with them before shoving a campaign in their face can have serious consequences.

Case in point when DiGiorno Pizza mistakenly made customers believe the company was making fun of domestic violence after it attempted a promotion using a popular hashtag in the wrong context. While others were using #WhyIStayed to discuss issues of domestic violence following controversy after the release of a video of a professional football player involved in an altercation with his then fiancé on an elevator, the company caused an uproar by tweeting "#whyistayed You had pizza."

4)   Being too cliché in marketing driven posts - Keeping in the spirit of the top reasons not to jump on the bandwagon of blind, careless hashtagging or tweeting, it is important to point out that being too cliché can be off putting as well. Businesses should be leery of using hashtags or any other social media marketing tools that are already over used or out of style.

 

Media Contact

Macy English, SocialCenitv

@Macy English

The Best Twitter Tools You Should Be Using

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The Best Twitter Tools You Should Be Using - SocialCentivIn a busy, digital world where there seems to be a new app introduced each week, it can be overwhelming to keep up with all the social media platforms out there. Twitter should not be forgotten as an important, integrative platform for reaching and engaging with consumers. Don’t have the time, or don’t know how to sift through all of the Twitter bulk? There are plenty of Twitter tools for business out there that can make scheduling tweets, engaging with relevant conversations, and analyzing your following easy and simple.

Here are a few of our top picks when it comes to the best Twitter tools that you should be implementing for your brand if you’re not already doing so.

Buffer

So much to tweet and so little time? Buffer is the Twitter tool for you. If you’re looking to amp up your content on Twitter, Buffer’s scheduling feature allows you to schedule out tweets to the exact moment you want them tweeted from your account. Not sure what to tweet? Once you’re out of content, buffer can give you suggestions on what to schedule next!

Mention

Ever wonder if someone is talking about your business or service? Mention can help you solve that curiosity. Stay head and up-to-date with any mention of your business or company on Twitter, from published articles to business-name mentions, mention alerts you whenever someone is talking about you.

SocialCentiv

SocialCentiv exampleIf your main goal is to find potential consumers on Twitter, then SocialCentiv is the perfect social media management tool for you. How so? Think of it this way: your customers are on Twitter. SocialCentiv makes reaching out to them easy, saving you time and helping you promote, educate, and gain new business. SocialCentiv is a marketing tool that helps you find consumers ready to buy on Twitter by sifting through the noise on Twitter and finding conversations relevant to your product and/or service. Easily respond with a special offer and start growing your business. The best part? You can try it FREE for 7 days!

ChatSalad

If you’ve been attempting to engage and grow on Twitter, chances are that you’ve come across some tweet-up live chats. These Twitter chats are categorized by their corresponding hashtag. For instance, if SocialCentiv were to run a live chat on Twitter to answer your social listening questions, we may choose to use the hashtag #scchat to follow all of the questions and answers. If you’re looking for relevant chats to follow along and participate in, ChatSalad can help you with the guess work. Search in real-time for Twitter Chats going on about any topic.

RiteTag

ritetag-redesign-optimizedHow many hashtags is too many? Which hashtag will provide the best visibility and engagement for your brand? RiteTag answers these as well as many other questions with their easy-to-use tool. Their goal? To help you win the battle for attention on Twitter.

twtpoll

Sometimes asking a simple question in a tweet gets little to no feedback. Instead, create a survey or poll on Twitter with the help of twtpoll. Check out how these users utilize the tool for their question and survey purposes.

These six Twitter tools will help you enhance and engage on an always-growing social media platform. Did we miss any of your favorites? Tweet us at @socialcentiv and let us know!

Social Listening Tool Developer SocialCentiv Helps with Twitter Marketing

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via Street Insider

Social media marketing strategists identify tools to support businesses that need an upgraded Twitter marketing strategy.

Social Listening Tool Developer SocialCentiv Helps with Twitter MarketingTwitter has earned  a reputation far more glorious than being viewed as the trendy concept that many believed wouldn't make it past 2007. It has grown to become one of the most viable business 2 business marketing methods of all types. That's why so many entrepreneurs are continually searching for the most effective twitter marketing tools for reaching potential customers on the popular social network today. The problem is too many are experimenting with methods that leave them short on sales.

When it comes to marketing on twitter, there are three things that appear to be universally understood:

  1. Millions of active users are on Twitter (and active users = potential customers)
  2. Engaging in conversations is important for businesses
  3. Increasing Twitter followers is important for business

The value of one of the most important things to understand; however, is often overlooked. That is how important it is to listen to what potential customers are saying and present offers to them that can meet their specific needs.

It isn't that this concept is so out of the box that it is unheard of or difficult to understand. The problem with applying it lies in challenges businesses face when trying to incorporate it into their marketing strategies on a limited budget and time constraints. Small businesses and startups in particular have so many other tasks to focus on to ensure that operations run smoothly, combing through scores of tweets and keeping track of followers day-to-day is simply not doable without support.

This then begs the question for many: "Is my Twitter marketing strategy working?" In short, the answer is no if one has not has the time to focus on responding to prospective customer posts or present customized (not generic) messages to followers. The long answer involves taking a thorough assessment of the following:

  • What is the rate of engagement for the business?
  • How many posts are being converted to customers?
  • Has Twitter helped increase my website traffic?

For businesses that find that their Twitter marketing strategy does fall short, there are tools available that can actually help them get over the hurdles of implementing a more effective one.

How to Find Effective Twitter Marketing Tools

A list of effective Twitter marketing tools can be found by conducting an online search. Many business marketers also have recommendations of the top tools that have worked for their clients. SocialCentiv, which was listed in a feature by Social Media Today is one that has debuted on the market in the past three years. According to the article, the developers of the tool signed up 1,000 clients in the first month it became available.  

Forbes interviewed Adam Root, co-founder and CEO of the company last year. Root, who has "managed teams in interactive design and development for Fortune 500 companies, midsize agencies, and startups," stated in the piece about Twitter marketing "Twitter can actually be a more effective real-time tool for most businesses, and anyone can master it with a few simple tips." Click here to read more on Root's commentary.

Social media marketing has earned its keep in the marketing arena; therefore it isn't wise to ignore the wealth of opportunity that lies in efforts such as Twitter marketing. However, one has to figure out which techniques work best for their needs. The most effective Twitter marketing tools for businesses will depend on their particular goals and what the tool offers in terms of these. For those who have already implemented a strategy to increase Twitter engagement, take a moment to assess what is working about it and how well? The results just may be the jolt needed to find new ways to boost one's success.

Media Contact

Macy English, SocialCenitv

http://socialcentiv.com/how-it-works/#contact

Find SocialCentiv on TwitterFacebookLinkedinand Google+.

How to Use Twitter as a Marketing Tool

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How to Use Twitter as a Marketing ToolIt’s exciting to see firsthand how social media can help a business gain awareness and expand their business. But it can be frustrating to know where to start. When it comes to Twitter, it is possible to use this social media platform as a marketing tool, and SocialCentiv can help.

When it comes to learning how to use Twitter as a marketing tool, a business must first decide what their end goal is: are they looking to bring more consumers into their store? Are they trying to get the word out about a new product? Or maybe they’re just trying to gain more following and engagement online, and make the right audience aware of their services.

Whatever your end goal is as a business looking to use Twitter for marketing purposes, SocialCentiv is an exceptional tool for helping you get there. Through keywords, geo-targeted locations, and a customized landing page and follow-up email, SocialCentiv provides an easy-to-use service for those looking to find the right people online.

The Right Keywords

Let’s say your company fixes computers, and you’re trying to get the word out about your services. In SocialCentiv, you can add keywords like “my computer broke,” “I need a computer,” “broken computer,” “laptop crashed,” and so on. Think conversational; how would someone talk about their computer being broken to you over lunch? Choosing conversational keywords on SocialCentiv will pull in only the tweets that include these specific phrases.

Geo-targeted Locations

Geo-targeting brings makes marketing on Twitter even better by allowing businesses to focus only on the potential consumers who are talking about conversations related to their business within a specific radius. SocialCentiv allows you to pick a certain location and a specific radius to pull tweets in. Why is this? If you’re a pizza shop looking to respond to tweets with a special offer on Twitter, it’s unlikely that you’d be wanting to respond to those 50 miles away from your business location.

Creating a Special Offer

Lastly, what happens once you have found the right Twitter conversation in the correct location? SocialCentiv’s software allows you to create a custom landing page and follow-up email with a special offer--whether that be a 20% off deal, BOGO discount, or an informative eBook for viewing. Once you have found the right person looking for services/products related to your business, you can easily respond with a special offer that will help get the user to engage with your company further.

In conclusion, it’s absolutely possible to utilize Twitter as a marketing tool, as long as you have the end goal and tactics to do so. SocialCentiv makes this entire process for Twitter marketing seamless and easy to achieve. But don’t just take our word for it; give it a try yourself! Try our product FREE for seven days HERE.

Five Ways to Grow Your Small Business Using Twitter

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Five effective techniques for using the top social media platform to increase small business success.

via Yahoo! Finance

Five Ways to Grow Your Small Business Using Twitter - SocialCentivIn a 2014 year end review, Maria Contreras-Sweet, an Administrator with the Small Business Administration highlighted several interesting statistics about small businesses in the U.S. on the SBA's blog. One of the most astounding was the number of jobs that have been created by this sector. According to the post, 7 million of the 10.9 million jobs added back during recovery from the recession were created by startups and small enterprises. In addition, according to a report by Entrepreneur magazine more than 50 percent of the U.S. working population are employed by small businesses, which in total are said to number over 28 million entities across the country.

Data like this illustrates why small businesses have earned such a strong reputation for being the "backbone" of a thriving economy. Now for some not so astounding news: statistics also show that of the number of entrepreneurs who start new businesses in the U.S., 80 percent fail within the first 18 months. Why? Several reasons. A lack of market differentiation, a breakdown in leadership, unprofitable business models, and target audience disconnect are a few of the causes most commonly pointed out by experts. Therefore, one question businesses typically have whether starting out or after achieving a certain status is how to become a part of the successful 20 percent, and remain among the elite in the economy growth statistics for years to come.

There is never a guarantee that any business venture will prove successful; however, there are steps small businesses can take to increase their chances. These include developing a viable business model, putting the right leadership in place, and building strong relationships with potential customers. Active engagement on social media for marketing purposes has also been credited with helping a number of small businesses achieve higher growth. So much so that social media was even referenced in TIME magazine as "the most powerful tool that any business owner can use to engage customers and drive revenue growth."

It's no secret that social media invented an effective way for small businesses to achieve broader marketing reach without having to have a big brand marketing budget. This is true particularly when it comes to Twitter marketing. According to statistics, the site has over 284 million monthly active users, making it a viable platform to engage with potential customers. The following are five ways businesses can use Twitter to aid in their growth.

  • Maintain an active Twitter presence - Just because one opens an account on the social network, doesn't mean the job is done. Active daily posting is essential to making a business' presence known to prospects.

  • Work to increase followers - Not only do followers make great potential customers, they may also prove to be excellent cheerleaders. Many are helpful in retweeting marketing driven tweets for businesses. Also, according to information released by Twitter "85% of Twitter users say they feel more connected to small and medium-sized businesses (SMBs) after following them."

  • Get involved in user conversations - Connecting with Twitter users in the most effective way involves listening to what they have to say and conversing with them on their terms. Pushy sales pitches aren't so well received on social media.

  • Nurture potential customers - Many Twitter users are an open book, and get very personal in their posts. This information can be used to connect with potential customers and make them interested in what businesses have to offer.

  • Find a Twitter marketing tool that works - Twitter marketing tools can prove beneficial for businesses that don't have time to comb through the masses of conversations going on at any one moment and find prospects matched to their target audience specifications. One such platform is a software called SocialCentiv. Social media marketing expert Macy English recently discussed her company's tool, in a blog stating, "Our goal is to help save (businesses) time and run campaigns more effectively on Twitter." Small businesses can conduct a search for potential customers Tweeting certain keywords and use compelling offers or information to convert them into new customers and grow their business."

Businesses that have yet to implement Twitter marketing into their strategies may want to consider the aforementioned tips for achieving growth on the social network. For those that have already begun marketing on the social network, these may be beneficial for understanding whether there is room for improvement to yield further growth.

Media Contact:

Macy English, SocialCenitv

http://socialcentiv.com/how-it-works/#contact

Find SocialCentiv onTwitter,Facebook,Linkedin,and Google+.