Author: Sierra Uselton, a Summer 2014 intern at SocialCentiv
Social media sites can be overwhelming, but they can be incredibly important for any business’s marketing and advertising strategy. Don’t be afraid to take the leap and land in success. Jump right in and be fearless on social media with these five simple steps to getting started:
1. Set goals and clearly define them
By having a plan and knowing what you want to post and when, you’re sure to avoid some stress. Set tangible goals and benchmarks for measuring performance on social media. To reach goals and be successful you have to set them first. This step may be the most difficult of them all, but having a clear vision and being able to present that to customers will help your business grow and be successful.
2. Find and identify your audience
Every social media site has a different audience, because each site is unique and offers different features. Determining your target audience will help determine which social media site is best for your company.
3. Design to impress
Make your pages look professional. Keep the design simple, yet informative, and make it easy on the eyes for consumers. Tell people what your company is about and what you want to achieve on the network. Provide as much information as possible and let everyone know what your business is about.
4. Create a calendar
Be strategic and organize an editorial calendar so you know when to publish specific content pieces. Scheduling ahead will avoid headache and confusion.
5. Keep it consistent
After you have your business set up on social media, be sure to keep posts consistent and easy to follow. Respond to customers and stay interactive with them in order to continue the business relationship and to gain new customers. Make things interesting and fun and really get your customers engaged on your sites and hyped about your product.
Follow @SocialCentiv on Twitter for the latest information and tips about using social media marketing to find new customers. SocialCentiv is a Twitter marketing software that assists small business owners in finding potential customers in real time.