According to Cline Research Group (CRG), approximately 23% of new restaurants fail within their first year of business. There are many reasons why startup restaurants fail including being built in a poor location or having a lack of proper focus.
If you’re a restaurant owner who is interested in successful business practices, there are many strategies you can implement to ensure profitability for your business. However, it’s important to carefully choose the best-fitting strategies that will meet your goals, rather than selecting the most attractive strategy and hoping for the best.
What are the benefits of a referral program for restaurants?
With a positive reputation, restaurants can easily attain success. Referral programs are great marketing strategies for restaurants, as it helps build a customer base and therefore increase sales.
How can I create a referral program for my restaurant?
One important step for restaurant owners is to implement a lifecycle marketing campaign. SocialCentiv is an easy-to-use tool for small- to medium-sized restaurant owners to gain new customers via Twitter with lifecycle marketing. Here’s how SocialCentiv uses lifecycle marketing to find new customers for your restaurant:
Tweet coupons- We help you send out coupons to potential customers via twitter.
Customize your offer- They're directed to a landing page where they enter their email address and receive a coupon.
Pass it on- They are then incentivized to share that coupon with others resulting in more and more potential customers.
Why are referrals so important, anyways?
Referrals are a great way for new customers to find your restaurant. Be sure to reward your customers for referring their friends to your restaurant. Without customers, operating a successful restaurant is a challenge.
If you are interested in finding new customers for your restaurant using social media, sign up for a free SocialCentiv account today. Each person SocialCentiv engages is connected to an even larger pool of potential customers who can also be engaged by using the reward for referrals incentive. Businesses can benefit by using the same networking snowball principals that social media platforms were founded on.
This post was written by SocialCentiv Contributor Kristina Kopplin.