Creating Conversations and Building Relationships


three people on laptops
The Internet is not only a tool for finding products and communicating your skills, but it is also the home to the most current channels of connecting. From Facebook to Twitter to Instagram, there are multiple social media websites that are perfect for building relationships with customers.


For example, let’s say you are relaxing at home and all of a sudden you are struck with the urge to enjoy a slice of your favorite pizza. You might want to share your feelings with your friends, and one of the easiest ways to do so in our social-media obsessed world is to post a Tweet.

For any small businesses pizza shops, this opens a world of opportunities. A local pizza shop can respond to your Tweet and include a special offer to use on your next pizza purchase (for example, they might send you a coupon valid for 50% off your next online order). This starts a new relationship between you, the customer, and the small business.


Don’t put all of your eggs in one basket, though! Every social media account brings something special to the table. With Instagram, a business can post pictures of important events as they are happening and share them with their followers. Using this social media tool makes your business seem personal, and allows your team to connect with customers on an intimate level.


There are numerous ways a small business can leverage Facebook to communicate with their fans. Successful businesses are using their Facebook page(s) to share content, create conversations, and monitor their online reputation.

Social networks thrive on communication. If you’re interested in learning how your small business can start creating conversations and building relationships, contact SocialCentiv. Our Twitter marketing software helps SMBs “listen” to real-time social media conversations, initiate a conversation, and share special offers. Our automated platform, then incentives customers to share that offer with others with social media and by email.

Connect with SocialCentiv on FacebookTwitter, and LinkedIn for more tips on using social media marketing for your small to medium-sized business.

This post was written by SocialCentiv Contributor Kristina Kopplin.