One of the best ways to find new customers for your small business is employing the power of location-based social media. But, that’s not nearly enough. Once you find potential customers online, how are you going to bring them into your business? One proven method is with appealing and incentivizing special offers.
When creating special offers for your social media marketing campaigns, consider these tips as guidelines.
Choosing the best type of special offers
According to SocialCompass historical data, we encourage businesses to provide special offers and referral rewards such as:
- Buy one, Get one (BOGO)
- Percentage off
- Free gift with purchase
- Free consultation
Remember, the type of offer you choose for your business may not work for other businesses. Therefore, consider running multiple campaigns at once and evaluate the performance of each after a calculated duration of time.
Qualities of top performing offers
As previously mentioned, different offers will perform differently within different industries, among many other factors. But there are a few things you can do to contribute to the success of your special offer campaigns:
Ensure the offer is of high-quality value; otherwise, visitors won’t fill out the form on your landing page and you won’t get any leads.
Provide an offer that aligns with your business. If you want to attract the best quality leads for your small business, you need to offer something that complements the products and services your business provides. For example, if you are the owner of a mom-and-pop coffee shop, consider offering a free medium coffee to bring in new customers. (Our sister software, SocialCompass, saw a 120% response for a similar offer used by Dunkin’ Donuts Franchisees in Phoenix).
Be selective of who you initiate conversations with on Twitter. You should trust your gut instinct when deciding which users are more likely to redeem a special offer in-store. Imagine your ideal customer for your small business. Use this fictional character as a benchmark when determining which Twitter users to share your business’ special offer with.
According to our VP of Sales, Jason Dove, there are two major factors that will determine if a campaign is successful using our Twitter marketing software, SocialCentiv. These factors include:
- Does your special offer have a strong value proposition?
- Is there a rich referral on the back end? In other words, what are you going to use to incentivize your initial leads to share the offer with their friends?
This post was written by SocialCentiv Contributor Kristina Kopplin.