We’re well into January 2014 and by now, many people have created their annual list of resolutions to enhance their quality of life. Chances are half of your Twitter followers have vowed to start this year with a clean slate, which typically include resolutions like eating healthier and training for any number of marathons.
However, New Year’s resolutions aren’t restricted to solely improving one’s health and wellbeing. What about your small business? How will you continue to work toward success? How will you leverage social media into your marketing strategy? Here are five New Year’s resolutions to consider for your small business.
1. Communicate with your fans on social media
Be sure to share interesting information and fun photos with your fans using your business’ Facebook, Twitter, and Instagram accounts. People like to see behind-the-scenes photos from their favorite companies that they wouldn’t be able to find elsewhere.
2. Use location-based services to share exclusive offers
Restrict your Twitter search to find real-time conversations from users that are located in the area surrounding your small business. You can do this by limiting the search radius for conversations about 5 to 30 miles surrounding your business location, depending on the ticket value of your product. Then, sift through the search results and initiate conversations with those who express purchase intent.
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3. Monitor your social media campaigns
SocialCentiv™ comes with sophisticated reporting for the daily, weekly, and monthly tracking of social media statics surrounding your campaign. The reports provided are intuitive and include insightful information and real-time data. This allows you to see the your social media marketing success with one simple click of a mouse.
4. Stay up-to-date with what’s trending
To monitor social media statics for entire networks, try conducting social media research on sites like Mashable.com or SocialMediaToday.com. These social news websites often release demographic information on the audience of each social network as well as insight into the best times of the day to Tweet and post.
5. Create shareable content
Social media is all about connecting. People love to share their favorite sites and interesting articles. If you create content that’s interesting and worthy of attention, people will want to share it with others (ahem, Buzzfeed).
If you are interested in finding new customers for your small- to medium-sized business using social media, sign up for a free SocialCentiv account today. Each person SocialCentiv engages is connected to an even larger pool of potential customers who can also be engaged by using the reward for referrals incentive. Businesses can benefit by using the same networking snowball principals that social media platforms were founded on.
This post was written by SocialCentiv Contributor Kristina Kopplin.