Guide to Twitter: Making the Most of 140 Characters or Less


Guest post by Adam Grosbard, SocialCentiv Intern

06-guide-to-twitter-making-the-most-out-of-140-characters-or-lessIn the age of the 24-hour news cycle, when everyone seems to love the sound of their own voice, it is hard to wrap your head around a media platform that limits how much you can say.

However, that is exactly what Twitter does to you: Limits each post to only 140 characters, including spaces and punctuation. For a marketer who wants to give as much information as possible, this can seem daunting. Below are all of the tricks you need to master Twitter and its character limitations.


No more “ands”
Instead of the word “and” use a “+” sign to save two characters.

Use numbers
For instance, instead of the word “twenty” use the number “20.”

Lose extra words
This is an art form practiced by journalists and will seem difficult at first, but the more you do it, the easier it will become. Extra articles such as “the” and “a” are not necessary on Twitter and cutting them out will save you space. Another easy one to cut out is “that.”

Drop punctuation
Commas are not necessary on Twitter. Neither are the periods at the end of a tweet; your followers will get that you are finished talking.

Limit your hashtags
Try to limit your hash tags to one per Tweet. Everything else you write will make you searchable, so use hash tags only when necessary.

Shorten your hyperlinks
Use a hyperlink shortening service, such as, to save valuable character space to share your message and capture your audience’s attention.

Use contractions
We know everyone has been taught that contractions are not proper for writing, but you have no choice on Twitter. “Can not” becomes “can’t,” “do not” becomes “don’t,” and so on and so forth.

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