How to Be the Frank Underwood of Twitter Marketing


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Frank Underwood, the popular anti-hero from the hit Netflix series House of Cards, employs risky political maneuvers and, in the end, he always gets what he wants. Here are a few ways you can be the Frank Underwood of Twitter Marketing:

Mix preparation and luck

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“Success is a mixture of preparation and luck.” Tapping his knuckles on a table before exiting a room is just one example of Frank's ability to mix preparation and luck. You can mix these ingredients on social media. Prepare by setting clear goals and objectives before getting started. Luck comes into play when your tweet gets retweeted by someone influential, making it visible to many Twitter users who wouldn’t have otherwise seen it- hitting the Twitter jackpot.

Make fridges swerve out of your way

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“Freddy believes if a fridge falls off a minivan, you better swerve out of the way; I believe it is the fridge's job to swerve out of mine.” Frank Underwood is so proactive that he does not even attempt to evade obstacles when they arise. He approaches them head-on and makes them move themselves. In your social media efforts, prepare for disaster so that when disaster actually arises, you're ready. Adapt only when necessary.

Embrace the pain that makes you strong...

“There are two kinds of pain. The sort of pain that makes you strong, or the useless pain. The sort of pain that's only suffering. I have no patience for useless things.” A strong man sees pain as a learning experience, and Frank is certainly a strong man. Sometimes your customers can say harsh things about your company on social media, and it can be difficult not to take them personally because your company is your baby. But listening to these complaints is the best way to help your business grow. Change your product as needed. Respond to complaints and do your best to fix the situation. Dismiss the suggestions that don't serve you.

Choose what you reveal

“After all, we are nothing more than what we choose to reveal.” Frank always looks his enemy in the eye, smiles and then, when they aren't looking, he attacks. Despite your inner feelings, you should talk about your competitors as if you are close friends. Wear a smile when replying to dissatisfied customers— they'll “hear” it in your replies. Maintain your professionalism online.

Release a flood of naked truth

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“There's no better way to overpower a trickle of doubt than with a flood of naked truth.” Frank might be dishonest—OK, he is dishonest with everyone he interacts with in the show, but he always lets the audience in on his master plan. Likewise, you should be honest with your target audience about your goals. Make promises and deliver. Additionally, be honest about when you make mistakes and own up to them. It's the fastest way to earn customer loyalty.

Surprise your audience.

Just when you think you've got Frank figured out—WHABAM!—something crazy happens. Keep your followers on their toes by varying your posting style. If you post a lot of articles, post some pictures. If you write a lot of educational posts, write some funny ones. Never underestimate the element of surprise.

If you're interested in learning more about being awesome at Twitter marketing, visit our website at We’d love to help you get your Twitter presence to where it needs to be.