Nowadays, the Internet is essential to running a successful business. If you have a team of digital or Internet specialists, you may think that you don’t need your own general knowledge of the Internet. However, this is SO not the case. You are only holding yourself and your company back by not knowing some basic Internet 101. We want to help your business talk the talk and walk the walk, so we are going to kickstart your Internet knowledge with some key Internet terms.
First things first: the Internet
We know what you’re thinking- we don’t need to get THAT basic. That’s the thing though- due to some general confusion, we really do. There are many people that get “the Web” and “the Internet” confused. While it may seem like they can be used interchangeably, there is actually a difference between the two.
The Internet is the more broad term. When one refers to the Internet, they are referring to the large interconnectivity between computer networks. The Internet is made up of many computing machines, including not only computers, but GPS units, video game consoles, cell phones, and more. All of these devices are able to exchange seemingly endless amounts of information. Among the Internet are many different levels of information, or protocols. Some popular examples of these protocols include the World Wide Web, email and instant messaging.
As you can see, the Web is just a part of the Internet- in fact, the most popular part. The Web is what you access when you open up a browser, such as Safari or Google Chrome.
You see it all the time, but what does it actually mean? Well, for starters, let’s establish how to say it. URL said out loud is “U-R-L.” There is nothing more embarrassing than trying to speak about a URL out loud and pronouncing it “Earl.” Just say no.
Now that we’ve got that out of the way, let’s talk about what it means. URL stands for “uniform resource locator.” A URL is the address that you type in on your browser in order to reach the Internet page that you are trying to find. It works with IP addresses in order to locate the endless amount of pages across the Internet. Usually, a URL will consist of 3 components:
- The protocol (ie: http://, https://, etc.)
- The host (ie: the part ending in .com, .org, .net,etc.)
- The filename/page (the part that contains the specific page; ie: http://socialcentiv.com/features/)
Keywords are very important, especially over here at SocialCentiv. They can help you find essentially anything that you are looking for among the crazy Internet world. A better word for a keyword might be a “key phrase,” as keywords can range from one to five words. Keywords are the number one way that users can categorize pages on the Web and get to them quickly. In order to utilize keywords, you can search these words, whether it be on a Search Engine, page or social media site to find sites related to the topic that you are interested in. If you want your site to show up for a certain keyword, try to use that word/phrase a lot within your copy. Some sites, such as YouTube, will also allow you to add tags to any content that you may push out. Tags are recommended keywords that you can attach to your content. Anyone who searches for a particular tag will be able to find your content.
Can you guys already feel yourself on the way to becoming Internet pros? This is just the tip of the iceberg, but you are now one step closer to demystifying the Internet. Stay tuned to our blog to learn more Internet terms in the future!
Want to learn more about how you can use keywords to your advantage? Give us a visit at www.SocialCentiv.com or Tweet us: @SocialCentiv.
This post was written by SocialCentiv Contributor Allie Lewis.