Keeping Your Customers' Attention on Social Media


Let's face it: Keeping your followers isn't easy. People unfollow businesses because they are too sales-y on social media, post about certain topics too often—or, really, because they are just boring. In this fast-paced, instant-gratification world, the task of keeping your customers' attention can seem daunting, but we know just what will help.

Be interesting

Sounds kind of redundant, doesn't it? But that's exactly what your followers want: Interesting content that pertains to your services. You can achieve this by varying your posts. It's great if you're funny, but shake it up a little by being informative sometimes. If you post a lot of links to related articles, maybe try sharing some pictures.

Ask questions

Asking questions, like “What do you think about this post?”,is a great way to grab your audience's attention. Increased interaction with your followers makes them more likely to trust you, as a brand, and, therefore, more likely to purchase your product/service.

Keep your customers in-the-know

In a recent survey, 73% of Twitter users said that they followed businesses to receive updates on upcoming promotions. Your customers actually want to hear about your products, so give the people want they want! That being said, you should keep your sales-y tone to a minimum by complementing these posts with more informational ones.

Be trendy

Now, on both Twitter and Facebook, you have the ability to see what's trending just by glancing at the sidebar on your home screen. Utilize these suggested hashtags in your posts to increase the chances of that post being seen by new social media users, which will, in turn, increase the chances of them following or “liking” you.

Be timeless

While using trends to promote your posts is beneficial to your business, it's important to remember that trends, by definition, are short-lived. In addition to your trendy posts, post about interesting material that outlasts the trends, such as classic novels or important historical events (in a way that is helpful to your business).

Clear out your ear wax

Figuratively speaking. Find out what your customers are interested in by “listening” to what they post on social media. We can sit here all day and talk about what the majority of people want to see, but the truth is that you have to listen to what your specific target audience wants to know for sure. Scroll through your feed; make notes; adapt accordingly.

Create a brand-specific hashtag

Again, this is even something you can do on Facebook now. Create a hashtag to promote a special offer that you're running and encourage your Followers to use it in a contest or through some other incentive. Make sure the prize is worth it to ensure that people will actually participate.

While you're taking the necessary steps to captivate your audience's attention, you should also be thinking about how to market to them directly to improve your click-through rate. Let us show you how at