Twitter and Facebook are viable online tools for SMBs to grow and manage their customers and potential customers, but it can be difficult to attract new followers solely through online channels. There are various offline methods you as a business owner can use in addition to your online efforts in order to entice new followers to your page.
Using signage in your business location is a great way to let customers know you exist online. If they’re visiting your physical location, chances are they’re interested in what you have to offer and are more than likely to become a fan of your business online as well. Simple signs near the exit letting them know to stay updated through your Twitter or Facebook accounts are a great way to get started directing them to your page.
Promotions are an easy way to increase your Twitter or Facebook following. Letting customers know they can take 10 percent off their purchase or can receive something for free if they show that they follow you on Twitter or like you on Facebook gives them an extra push to find you online. Once they become fans of your online pages, you can engage with them and groom them into repeat customers.
Inserts and Print Outs
Creating social collateral to include with receipts or mail outs is a great way to let people know how to find you online. If you’re already using traditional marketing efforts to let people know about your business, it’s easy to add a simple Twitter handle or prompt for people to find you on Facebook. Or, if you’re able to add information to your receipts, you can include links to your social profiles right there for customers to see.
Utilizing one or all of these methods is a surefire way to grow your online presence. Once you have dedicated followers and fans, you can engage with them and enhance your brand. For more information about how to use Twitter to successfully market your SMB, contact SocialCentiv and find us on Facebook or Twitter.