Organic Search Engine Optimization vs. Pay-Per-Click


Organic SEO vs. PPC

Are you trying to decide which marketing tactic is best for your business? Organic Search Engine Optimization(SEO) and Pay-Per-Click (PPC) campaigns provide many opportunities for businesses, both large and small, while also requiring the appropriate resources to achieve favorable results.

Many businesses decide to focus the majority of their efforts on only one strategy rather than exerting the efforts of both. So, which will you choose? Learn the basics about each below, and then you can move forward towards making a decision.

Organic Search Engine Optimization

Organic SEO campaigns are beneficial for businesses that are dedicated to more long-term marketing efforts and aren’t necessarily expecting to see immediate results. Organic search engine optimization is also a cost-effective solution, as it doesn’t require a business to purchase advertising on a variety of search engines. Rather, it involves using predetermined processes to reach a natural position in a search engine results page listing.

And although Google frequently updates their algorithm to provide optimal content for users, SEO processes often include the use of keywords, key phrases, back linking, link building, link popularity, and quality content that is easy to interpret by humans (not robots). Google offers additional SEO learning resources for marketers to fine-tune their search engine optimization strategy.


Businesses taking part in pay-per-click (PPC) campaigns expect to see an instant growth in traffic to their website. Online marketers can experiment with several ad copies to determine which one performs the best in bringing the most customers to their site. Also, PPC allows for better tracking mechanisms where advertisers can the most accurate data on Cost Per Lead (CPL) and Cost Per Action (CPA).

There are many guidelines that govern how advertisers can make use of PPC campaigns to ensure a positive experience for users. Advertisers can help provide a positive experience by following the Google AdWords policies, which encourages the safety and security for users with accurate and truthful advertisements that don’t violate users trust or privacy.

To learn more about how search engines work with your content, let us help. SocialCentiv is a do-it-yourself (DIY) Twitter marketing software that helps small businesses find new customers online. Our patented software helps businesses find the customers they want in real time.

This post was written by SocialCentiv Contributor Kristina Kopplin.