‘Tis the season! The holidays are both a terrifying and exciting time for businesses. While it can be busy and stressful, it is a great time to get creative with promoting your product/service, especially on social media. We would like to take the time to recognize a couple brands that are doing an awesome job of tailoring their social media for the holiday season. Hopefully it can provide some inspiration for you as well!
Stacy’s Pita Chips
What we love about Stacy’s social strategy is their ability to tie their actual products into use cases and fun and festive visuals that align with the holidays. Something Stacy’s often does is to offer up holiday recipes that include their product, as seen in the example below. This is a great way to share the holiday cheer with their audience!
Shops at Legacy
Shops at Legacy, a local shopping center in Plano, Texas, is doing something truly noteworthy in honor of the holiday season. Everyone knows about the beloved Elf on a Shelf, right? They have a contest running on Facebook and Instagram called #SelfieWithElfie. In order to win, contestants must like the Shops at Legacy on Facebook and follow them on Instagram. From there, they can see clues about where Elfie may be within the Shops at Legacy stores via the shopping center’s posts on the two platforms. If they find Elfie, they can take a picture with it and post it on Facebook or Instagram with the hashtag #SelfieWithElfie in order to be entered to win a $100 gift card to the Shops at Legacy! This is such an exemplary way to not only create buzz about the company online, but also to actually get users in the door to their business. Job well done.
Hats off to BarkBox for another clever holiday contest idea! The company, which will ship samples of goodies for your dog each month for a small fee, ran a contest across all of its social media channels that challenged consumers to upload a picture of their furry friends in an ugly “pawliday” sweater with a funny caption for the chance to win one of seven Barkboxes. Obviously, the contest was extremely successful because who doesn’t love to upload pictures of their dogs?!
These are three of many INCREDIBLE examples of some great holiday social media marketing there are out there. We appreciate Stacy’s Pita Chips, Shops at Legacy and Barkbox for the well-thought out strategy and for the holiday fun. We encourage you to search around and to find some of your own good examples!
Need some more help or inspiration for your social media strategy? We can help with that! Give us a visit at www.SocialCentiv.com or Tweet us: @SocialCentiv.
This post was written by SocialCentiv Contributor Allie Lewis.