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Three ways businesses can make their presence on Twitter more valuable to potential customers.
DALLAS, Apr. 8, 2015 /PRNewswire-iReach/ -- Numbers don't lie. With more than 600 million active registered users, 2.1 billion daily Twitter search engine queries, and 115 million active Twitter users each month, it's no wonder Twitter is regarded as the go to social network for business marketing. In fact, according to a report by Burson-Marsteller, Twitter leads the charge with the number of Fortune Global 100 Companies that have a known presence on the platform totaling more than 77 percent.
Twitter has implemented many tools for helping businesses extend their reach to potential customers and making their presence known. However, use of these tools alone don't warrant for many the level of meaningful engagement with potential customers that a number of businesses need to see significant growth.
As suggested by Pam Moore, CEO & Founder of Marketing Nutz, some businesses engage in "Random Acts of Marketing" across multiple platforms that ultimately culminate in wasted time and effort. Moore defines RAMs specifically as "An attempt to grow market share, increase brand awareness, drive revenue or other business benefit that is NOT integrated, can not be easily measured or justified and does not integrate with other marketing and biz tactics."
It can be argued that businesses that take time to build a Twitter account, and garner a multitude of followers, but fail to actively engage in meaningful conversations with potential customers meet the aforementioned criteria of committing an all too common RAM. What corrective action should businesses in this category take? Steps to make their presence important to their target audience.
And just how can businesses get Twitter users within their target audience base to care about their presence? First, harness the power of intent based, real time engagement with connections on the top social networking site. Intent based marketing initiatives are known to be effective because they entail tailoring marketing messages to meet expressed wants or needs of clients and customers. When it comes to Twitter marketing, this still holds true.
According to Macy English of SocialCentiv, which developed a Twitter marketing tool for businesses, (SocialCentiv) "The most common types of intent tweets you'll see on Twitter are users talking about where they want to go, what they want to do, or what they want to eat. And the two most popular phrases on Twitter are "I need" and "I Want." These are perfect opportunities for you to "surprise and delight" potential customers with a response."
In a recent post on the company's blog, English outlines five tips small businesses can use in Twitter marketing, naming real time engagement on the list.
Aside from real time engagement, businesses can also:
- Make offers relevant to the needs of customers whom they converse with on Twitter. Offering coupons, discounts, ebooks, and other incentives for engaging with a business can help drive traffic to one's own website or place of business in droves. There are tools on the market like SocialCentiv that help businesses do this on a large scale.
- Show their not for profit side. Social media users seek interaction on these networks on a personal level, or that which gives them a "friendship" feel. Businesses that only Tweet sales pitches or make posts that are all work and no play do not typically see their marketing messages as well received as desired.
Potential customers may know that a business is on Twitter, but it is equally as important to demonstrate to them why they should take notice of its presence. There are many ways to increase engagement on the platform, so businesses seeking to do so should ensure that they are doing it in a way that allows users to see their relevancy and value in order to see a significant ROI.
Small Business Twitter Marketing Dilemma can be solved by reaching @Macy English or
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Media Contact: Macy English, SocialCentiv, 214.254.4716, email@example.com
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