What’s the connection between social, local, and mobile marketing? Generation Y, of course. There’s no denying that the Millennial generation has a slight obsession with all things technology. From navigating the world of selfies to constantly updating their Twitter feed, the Millennial generation gets bored easily and is always looking for the next big trend. So, how can small businesses capitalize on this behavior? We suggest "SoLoMo" marketing, or "Social, Local, and Mobile" marketing.
According to Statistic Brain, approximately 98% of 18 to 24 year olds already use social media. Small businesses can leverage social networks to tap into the minds of Gen Y and influence their buying behaviors. Rather than passively posting status updates and hoping for the best, small businesses can be proactive by listening to what their online communities are talking about online and finding a way to meet their defined needs.
One of the best ways a small business can interact with nearby prospects is through check-in and coupon services. Services such as Facebook check-in, Foursquare, and Groupon all give customers the chance to get discounts and participate in giveaways just by checking-in at their favorite businesses.
Among all other generations, Generation Y leads the way with 97 percent of Internet users owning a mobile phone and 72 percent of Internet users owning a smartphone as reported by eMarketer. Therefore, with how much our generation is addicted to our smartphones, it’s likely that a large portion of website and blog visitors are using their mobile devices to do so. Businesses can enhance a visitor’s experience by ensuring their website and blog are visually appealing and optimized for mobile.
SocialCentiv is a do-it-yourself Twitter marketing software for small business owners. The tool allows users to “listen” to real-time social media conversations, initiate a conversation, and share incentives.
This post was written by SocialCentiv Contributor Kristina Kopplin.