The Evolution of Social Media Marketing


The Evolution of Social Media Marketing

Social media marketing, much like social media in general, is ever evolving. In recent years, social media has become a staple in everyday life. It is strongly encouraged for business to have a presence on social media sites, as well as learn how to create and refine an effective social media strategy.

You should be using your social media profiles as a way of keeping your company in the front and center of customers and potential customers minds. As technology improves and the potential of using social networks as a part of one’s marketing strategy only becomes larger, small business owners will be able to do things they never thought were possible.

For example, customer service via social media is becoming a powerful tool for even the smallest of businesses. This is when companies offer an online forum for customer service and customer feedback via their social media profiles. More than ever, today’s customers demand immediate feedback and what better way to contact a brand than using one of their social media profiles? In fact, approximately 58 percent of people have a social network account according to Statistic Brain.

It’s important to realize that having a social media profile for your business is an ongoing activity that involves social listening and two-way communication. Be sure to actively listen on social networks for mentions of your business, and reply in a professional, positive manner. Share your appreciation for positive reviews about your business, and always apologize for any less-than-favorable situations. Also, don’t try to place the blame on someone else (especially the customer) when responding to negative comments.

Embrace two-way communication. Rather than using old marketing methods like relying on mass-market ads, take a proactive approach by engaging with nearby customers in real time. Consider using a Twitter marketing tool like SocialCentiv, which makes it easy for your small business to find and communicate with nearby customers.

This post was written by SocialCentiv Contributor Kristina Kopplin.