Project Runway: Social Media Marketing Version
Author: Sierra Uselton, a Summer 2014 intern at SocialCentiv
“Make it work” for your business by taking Tim Gunn’s famous advice and attacking the social media marketing world. Tim Gunn always keeps it professional while keeping his (bedazzled) guns blazing. Here are some secrets on how he is always ready to take on anything, and how your small business should be doing the same.
“Few activities are as delightful as learning new vocabulary”
Everyone wants to learn something new, and your opportunity to teach them about your business is through social media marketing. Let people know who you are and what your company’s goals are by posting informative things and keeping your customers in the loop.
“Take the high road. No matter how much strife, and consternation, frustration and anger you might be confronted with – don’t go to that level.”
Not all of your customers may be happy with the product or service your business provides, because, let’s face it, no one is perfect. They might even voice their negative opinion, but like Tim Gunn, you should always take the high road by apologizing to the customer and doing whatever it takes to make them happy and make their negative opinion disappear like a bad outfit. Social Media Marketing is a chance to keep your customers, even if they have had a bad experience and for other potential customers to see how you react to those negative comments.
“Life is not a solo act. It’s a huge collaboration.”
By connecting all of your social media sites together and having them collaborate, you are opening up doors to countless potential customers. Not everyone has a Twitter account, so by connecting your Twitter and Facebook pages together, your online community can see what you have posted on Twitter without even following your account. The same works for people who have a Twitter account but have not followed your business yet. This gives them the opportunity to see if you are worth following.
“You need to work with what you’ve got.”
Tim Gunn always has a way of making things work with what he has, and he does this by using every resource possible. Social media sites are a great way to reach customers and they’re free…so why not use them? If you want to set up offers for your customers on Twitter, products like SocialCentiv are a great way to get the ball rolling!
Follow @SocialCentiv on Twitter for the latest information and tips about using Twitter to find new customers. SocialCentiv is a Twitter marketing software that assists small business owners in finding potential customers in real time.