Twitter 101: The Basics


Twitter 101 Centiv


At this point in your career as a small business owner, you recognize the importance of marketing on social media. Although Twitter is not the social media channel with the highest number of monthly users, it is the channel with the fastest increasing number of users per month (135,000, to be exact). This statistic alone makes your involvement on Twitter even more important than other channels. We know what you might be thinking: “But I don't know the first thing about Twitter!” Well, you're in luck: Here is everything you need to know about navigating this quickly growing social media platform.

Signing up

From the homescreen, fill in the required information under “New to Twitter?” then click “Sign Up.” Then make up a username or “Twitter Handle,” which will become your business' identity on Twitter. It's best to fill these 15 characters with your actual business name or the closest thing to it so your customers can find you more easily. Click the “Create My Account” button, and that's it! You're officially a Twitter user!


Once you're finished signing up, you can “follow” other Twitter users. “Following” someone means you are subscribing to their posts. We recommend following brands that are similar to you. For instance, if you are a clothing boutique, follow other clothing store and fashion accounts. This will not only give you inspiration for your own account, but you are also more likely to show up as a similar Twitter account to follow when people are looking at these accounts. It’s also a good idea to follow potential customers in your local area. The idea here is that the more people you follow, the more people will follow you back. The more followers you have, the wider an audience you have for your business.


Tweets are 140-character micro-blogs you share with your followers—or anyone who is “listening,” since anyone can view these Tweets upon searching your Twitter handle. In your Tweets, you can explain your services, link to your blog or website, and interact with other users.

Mentions (@)

Mentions are conversation-starters: Tweets directed to specific users. To mention someone, you can type the “at” symbol (@) with their Twitter handle in your Tweet. The user will get a notification that you mentioned them, making it certain that they will see your Tweet.

Favorites (*)

Indicated by the little star icon at the bottom of Tweets, Favorites are similar to “likes” on Facebook, except better: Twitter archives all your Favorites, allowing you to review them on your profile page any time.

Hashtags (#)

Hashtags, noted with a pound symbol (#), are essentially links to conversations anyone can join. Think of them as the subjects of your tweets. Twitter users are able to click on hashtags and see every single tweet that uses that same hashtag. By adding the pound symbol in front of any word of phrase, without spaces, you can easily create a hashtag.

Retweets (RT)

If someone Retweets one of your posts, they are sharing your message with all of their followers. Getting Retweeted is definitely a good thing because it means that more Tweeters can be influenced by your words, which ultimately means more paying customers.

Direct messages (DM)

Direct Messages are 140-character private messages you can send to your Followers.


Trends are the most popular topics being Tweeted about at that time. You’ll find trends on your home page, once you login, under “Who to Follow” in the left-hand column of the screen. If you can incorporate trending topics into your Tweets, more users will be exposed to them.

To make reaching customers on Twitter that much easier, visit our website at to hear about how you can market directly to pre-qualified customers. We’d love to share what we know with you!