Twitter Marketing and Iggy Azalea: What They Have in Common


Twitter Marketing and Iggy Azalea

Written by Amanada Woodard, SocialCentiv Intern, Summer 2014

Iggy Azalea, the newly popular Australian rapper, stole America’s heart with her hit song “Fancy.” You might be surprised to know that Iggy and Twitter marketing actually have a lot in common. Here are a few examples:

Change your life


Iggy’s real name is Amethyst Amelia Kelly. Her new first name is taken from a family pet, and her last name is a tribute to the street she grew up on. Her new name is more memorable, something that is easier to search than her legal name. Like Iggy’s snappy name, the snappy keywords you use on your website can also be used to enhance your Twitter marketing efforts.

Just askin’

When Nick Young from the Lakers asked Iggy on a date, she told him to take her to Target because she had some errands to run. He listened and gave her what she wanted, and now they’re an adorably happy couple. Social listening is an essential aspect of Twitter marketing. If you ask your clients exactly wTwithat they want, they won’t hesitate to tell you the truth. You can use this knowledge to adjust your services accordingly.



Iggy bounced from her home in Australia to Miami at 16 years old—when she only knew one person. Like Iggy, with Twitter marketing you have to take a leap of faith: Try something and see what happens. Use A/B testing with your tweets, and see which posts gets more attention or has a higher click-through rate.


Did you know Iggy Azalea used to be a model before she was a popular rapper? In 2012, Iggy was signed with Wilhelmina Models as the the “New Face of Levi Jeans.” Likewise, Twitter marketing can help you change your company’s image and branding to your advantage.



Iggy is the first female and international rapper to ever make XXL’s yearly Top 10 Freshman list. So yeah. She’s kind of a big deal. Your involvement and interaction with your followers on Twitter can make them think that you’re a big deal, too. When they feel connected to you, they are more likely to purchase your product from you—and to recommend it to their friends.

Me, myself, my money

This Australian recording artist’s net worth is about $3 million. While Iggy’s rapping skills helped her boost her sales, Twitter marketing can help you increase yours: 31% of US consumers were persuaded by Twitter recommendations to make a purchase.



Twitter marketing is no walk in the park. Just like Iggy had to work hard, from the age of 14, to become the fabulous rapper she is today, you will also have to work to make your marketing efforts effective. Tweeting original content, linking to your site, social listening—it’s a full-time job.

If you’re interested in finding out how to make Twitter marketing easier for you, visit our website at