So much to do and not enough time. With a never-ending list of things to do, how is one supposed to master Twitter marketing, let alone be active on Twitter? Here are some basic tips to help you master Twitter marketing when you’re short on time.
Create a strategy
Before you even think about jumping on Twitter, take a few moments to think about what you really want to get out of using Twitter for your business. Do you want to grow your number of followers? Do you want to use it as a customer service platform? Do you want to find new customers on Twitter?
Think quality, not quantity
To best optimize your time spent on Twitter, make sure you pay attention to the quality of your Tweets. Don’t just share a Tweet for the sake of sharing a Tweet. Make sure the message you are sharing contains value for those who read it.
Mastering Twitter marketing doesn’t require you to always be logged on, reading every Tweet in your feed, or even sending and replying to Tweets. Don’t get me wrong–some of that helps, but it’s not the entire equation! Start promoting your Twitter account on flyers, business cards, and other promotional materials to build awareness that your business has a presence on Twitter.
Listen for opportunities
Social listening is a trending topic these days but not many people are aware of the possibilities that it brings to the table. How can social listening help you master Twitter marketing? Well, when you combine social listening and Twitter marketing, you get SocialCentiv. Businesses can take advantage of the tool’s ability to search for relevant keywords on Twitter, reply to Tweets containing those keywords, and share a special offer with potential customers.
Stay tuned for more posts to help you master Twitter marketing for your business. Also, be sure to follow @SocialCentiv on Twitter for more tips and important information.