When using social listening as a part of your social media strategy, you will need to select a group of keywords to use to search Twitter in order to find quality prospects. Choosing the right keywords can be difficult if you’re a social media novice but that’s where we come in. With the following tips, you’ll be able to take your first steps into the world of Twitter and easily find new customers for your business.
Selecting the best search keywords
To begin, let’s select some basic keywords. If you own a restaurant, consider using some variations of your most popular dishes as your keyword search terms. For example, “craving some hot wings” and “want a pizza” are great search phrases to begin with. This will give you the opportunity to invite people to your restaurant that are craving something you offer on your menu. Remember, it’s important to search for Twitter users expressing intent to purchase an item for best results.
Sifting through the search results
Visit https://twitter.com/search-home to begin searching the Twittersphere using one search keyword or key phrase at a time. Review the search results and identify quality Tweets from users expressing an intent to purchase something relative to what your business provides (Note: this should match the keywords used in your search query).
Restrict results by location
If you are using the twitter site to search make sure to include a radius so you are not reaching out to people in another city, state, or even country.
Consider special days
When a special day comes along, like the Super Bowl or Mother’s Day, consider including relevant terms in your search queries. Also, consider creating a special offer that relates to special events happening in your community. Your keywords should be specific enough to the event that only people that need your help are brought in.
Get started now
A great way to implement a lifecycle marketing campaign for your small- to medium-sized business (SMB) is with SocialCentiv. Our Twitter marketing software helps SMBs “listen” to real-time social media conversations, initiate a conversation, and share special offers. Our automated platform then incentivizes customers to share that offer with others with social media and by email.
Connect with SocialCentiv on Facebook, Twitter and LinkedIn for more tips on using social media marketing for your small to medium-sized business.
This post was written by SocialCentiv Contributor Kristina Kopplin.