Using Social Media to Build Relationships



The Internet is not only a tool for finding products or communicating your skills, but it is also the home to the most current channels of connecting. There are multiple social media websites like Facebook, Twitter, and Pinterest that a brand can use to build relationships with their customers.

How can you get started? This may seem like a no brainer, but creating a profile on each of the said social media websites is essential. Be sure to provide as much information about your company as possible, as this will help users learn more about your products and services. Once your social media profiles are created, you can begin creating and communicating with your online community.


Businesses of all sizes and industries can take advantage of creating a community using Facebook. Using your company’s Facebook business page, interact with your fans by posting images and videos, sharing links to your blog posts, and offering special deals for your products and services.


Twitter makes it easy to find new clients for your business thanks to the geolocation information provided when users post a Tweet. SocialCentiv helps small businesses find the most influential prospects on social media and initiates public conversations relevant to your business. Our Twitter marketing software listens to what people want in real time and engages when needed.


This content sharing service allows users to “pin” images, videos, and other multimedia items to their pinboards. Make it easy for users to purchase your products and services by including real time pricing, availability, and where to purchase information with product pins.

If you’re ready to begin using social media to interact with your customers, we provide a lead generation platform that lets you listen to customers’ intent, send them an offer, and incentivize them to share the offer with their family and friends.

This post was written by SocialCentiv Contributor Kristina Kopplin.