Approximately 72 percent of U.S. adults are active on social media networks, and this number isn’t going to decline anytime soon. Research by a Pew Research Center survey found that the total social networking usage among U.S. adults rose five percent between December 2012 and May 2013.
So, with so many people active on social networks, how can you use the growing online demographic to your advantage with a social media marketing campaign? Here are some strategies to consider.
Twitter is a form of social media that allows you to reach out directly to your potential leads and make a connection with them. Begin engaging in conversations on Twitter to create connections with potential customers for your brand. Using social media to connect with your brand’s fan base is easy with SocialCentiv, an intent-based marketing software solution for small- to medium-sized businesses.
Approximately 50 percent of people who follow brands on social media say they do so to get access to exclusive deals and discounts. If you don’t give your customers what they want, they will go away. However, if you share discounts with your followers, it will lead to positive word of mouth that will draw in new leads and potential customers.
Provide Quality Content
When people are on the Internet, they often want content that will either entertain or inform them. Provide this content to your followers and you will create a personality for your brand and position yourself as an expert for them to listen to for all their needs in your respective industry. This will create even more loyalty and positive word of mouth for your brand.
Use Your Social Skills
There is a reason why it is called social media: you are interacting with real people. So, be sure to use your traditional social skills on social media to reach out to your followers.
Interested in giving your small business a major social boost? Sign up for a free SocialCentiv account now to begin turning conversations into customers!