Written by Maggie Jones, Spring 2014 Intern at SocialCentiv
Social listening, also identified as social media monitoring, is the process of finding out what is being said about a company, individual, or brand on the Internet. This is an important aspect of customer intelligence, as it is the easiest way to find out what customers are thinking about your company or product.
There are a number of ways to gain insight on social media conversations that are buzzing about you and your company. Some of these include monitoring online customer support forums, or using different variations of software to gather data and comments from social media platforms such as Facebook and Twitter.
In some cases, social media monitoring tools can scan through text on social networking websites as well as blogs and discussion forums to search for specific keywords.
Through this, you can gather what you really need from social media. Social listening can help you understand whom to target, what to say, which platform is the best approach, and what impact you should expect from different audiences. Social media and the tools that are available to listen intently to its conversations can give you an immense amount of data about your business and your consumers.
Remember to be strategic with your brand tracking and social media monitoring in order to get the most useful data for your brand and its success. The right data from social listening can be invaluable, and so can the rewards and benefits it will bring your business.
If you are interested in learning more about social media’s impact on your business, visit our website and make sure to follow @SocialCentiv on Twitter. SocialCentiv is a Twitter marketing tool that helps small businesses find new customers, initiate conversations and share incentives with their consumers.