What is Social Media Optimization?


07-what-is-social-media-optimizationIf you are starting in social media marketing, there are a lot of terms that get thrown around that you may find difficult to interpret. One of these terms is social media optimization. As usual, HipLogiq is here to help you understand the jargon so you can practice this important social media marketing technique.

What is Social Media Optimization?

Social media optimization is using social media sites to generate awareness around a specific product, larger brand or upcoming event. Social media optimization (SMO) begins when you create social networking accounts to represent your brand. Different platforms used for SMO include Facebook, Twitter, Google+, RSS feeds, Digg, Delicious, Pinterest, Tumblr, Blogger, and any number of other bookmarking, networking, and blogging websites. These sites are perfect for promoting products or events either through discounts, event pages, or just flooding people’s newsfeeds.

What are the benefits of using social media optimization?

Businesses who use it generate increased exposure of their products and services and improve their website’s search engine optimization (SEO). This engagement improves companies’ page ranking for their primary website as well as for the specific products they promote through social media optimization.

Where’s the best place to begin?

This is where companies SocialCentiv come into play. Our tool finds the most influential prospects on social media and initiates public conversations relevant to your business.

Interested in giving your small business a major social boost? Sign up for a free SocialCentiv account now to begin turning conversations into customers!

This post was written by SocialCentiv Contributor Kristina Kopplin.