If content is king, what’s the queen? Many people say it’s the research put forth creating said content, while others say it’s the context in which the content is delivered. Whatever the “queen" of your content may be, there are a few factors that regulate what’s quality and what’s not. Content must be relevant, informative, and valuable to those who are accessing it. Here are some tips to keep in mind when creating content for your small business.
Quality content addresses the needs of a specific audience
To create a smart content marketing plan you need to know the kind of customers you’re targeting. Who are they? What are their interests? Why should they care about your company and brand? Capturing an audience with the right keywords is a great way to address your audiences needs.
Quality content is jargon-free
Your customers shouldn’t have to decipher the meaning of your content. Knowing your audience is a significant factor in deciding the language you can use.
Quality content doesn’t sound sales pitchy
Content shouldn’t sound like an advertisement, but it does need to have a subtle marketing message that can be tied back to your business strategy. The best content creates desire for what you’re offering without trying to close a sale.
Quality content has an easy-read structure
You want your content to look appealing. Headers, subheadings, bullet points, graphs, quotes, etc. – help to organize your content. Avoid lengthy paragraphs and separate your content into separate consecutive posts if content is too long.
Quality content inspires action
The content you deliver should pique the interest or stir emotion in the customer. If customers have found your discussion personally relevant, then they’re more likely to engage in a conversation.
If you’re interested in learning more about creating quality content for your business, contact SocialCentiv. Our Twitter marketing software that allows small businesses to “listen” to real-time social media conversations and share special offers. Our automated platform then incentivizes customers to share that offer with others with social media and by email.
This post was written by SocialCentiv Contributor Kristina Kopplin.