SocialCentiv Now Offering Sentiment Analysis, Performance-Based Pricing

Intent-based Marketing Firm Able to Pull Data from Facebook, Twitter, Instagram and Google Plus

DALLAS, TEXAS — (March 23, 2016) — SocialCentiv — a full- service, intent-based Twitter marketing company that helps businesses find new customers—announced today that it is including sentiment analysis in its offerings, as well as making the move to performance-based pricing, also known as pay per click (PPC). By adding sentiment analysis to its suite of services, the company will be able to provide clients even greater insights which can result in even higher click-through rates (CTR) than its current average of 34 percent, while the change in pricing structure will yield even higher ROI. Post campaign, SocialCentiv is able to delve into the data and demonstrate how overall brand sentiment and engagement was lifted across multiple social media platforms.

SocialCentiv utilizes Twitter searches and replies directly to intent-based tweets. Its software is able to generate such high CTRs (compared to the Google AdWords average of 2 percent) thanks to its patented algorithms that search Twitter posts and target potential customers using keywords and geolocation.

It is also able to work with Facebook, Twitter, Instagram and Google Plus from the moment of access, providing powerful insights and analyses that boost engagement.

For example, a restaurant may choose “need food” as one of its conversation keywords. Once the keywords are identified within the geolocation radius set by the client (say, 5 miles), SocialCentiv’s team responds with a pre-approved @reply to the Twitter user using the client’s Twitter handle, usually within a few minutes, that includes a link to a landing page or website with a rich offer/coupon (e.g., free drink or free side with entrée purchase). The keywords have identified that the need or want is there, and the personalized reply with a targeted offer makes it hard for the recipient to say no. By offering them what they want when they want it, CTRs escalate.

When the user/recipient clicks on the offer link, it’s considered a CTR. When the Twitter user/recipient shares, retweets or favorites the tweet, and his Twitter network sees the offer tweet and clicks on the link, it creates a compounding effect of additional CTRs, which escalates the CTR percentage to triple digits—and in many industries, tops 100 percent.

Discovering and acting upon exactly what Twitter users want at exactly the time they want it is the cornerstone of intent-based marketing. In our social media age, people are not shy about voicing their wants and needs. SocialCentiv recognizes it has a lot of data at its disposal on behalf of its clients. With the addition of sentiment analysis, clients will be able to get a contextual view of who is driving their CTR, and open the door to new consumer profiles and attributes. For example, SocialCentiv will be able to supply:

  • If targeted demographics are, in fact, the correct ones;

  • What customers truly feel about their brand, and why;

  • What is stopping potential customers from purchasing their goods or services;

  • Discover new keywords and search times;

  • Correctly shape the right tone and language to be used in outreach;

  • Readjust strategies and tactics in light of findings.

“By making sentiment analysis available to our clients, we’re able to mine even deeper into strategic, customer-driven expressed intent, affinities and insights, ensuring that we’re serving offers at precisely the right touch points when people are ready to buy,” said Bernard Perrine, SocialCentiv’s co-founder and CEO. “One of our quick-service restaurant clients never thought that a common customer attribute was working mothers who participate in some form of yoga, and who typically tweet, ‘I need to feed the kids.’ Discovering these key descriptors, they were able to add to their keyword list and focus their conversations and offers to an otherwise untapped audience, leading to potential customers.”

In Q4 2015, SocialCentiv beta-tested its PPC pricing model and discovered its clients were experienced with the model and appreciated it. SocialCentiv’s customers set a budget and only pay for the tweets that are clicked on. Unlike Google AdWords, SocialCentiv’s PPC model does not involve bidding on keywords, the size of keyword bids, quality scores or auctions. And, unlike AdWords, SocialCentiv’s direct-reply tweets can be shared, retweeted and acted upon by others, not just the direct-reply user, thus bringing the CTR to unprecedented triple-digit percentages through virality.

“Daily, we are faced with two opportunities,” said Perrine. “First, brands don’t connect social media with sales and ROI. Second, when we tell potential clients that we have a 34 percent CTR average, they sometimes don’t believe us because the number is so much higher than the national CTR average. Moving to PPC reaffirms to our clients that 1-to-1, intent-based marketing works, and that they’re getting the most bang for their lead-generation bucks— creating an ROI in social networking.”

SocialCentiv’s unique mix of social media, content marketing, incentive-based rewards, intent-based marketing, marketing automation, keywords/geolocation search algorithms, sentiment analysis and pay-per-click pricing connects businesses to consumers in real time. The company has developed, patented and deployed a unique software that recreates 1-to- 1 marketing on a mass scale to help businesses actively reach, engage and reward consumers utilizing Twitter. With a variety of features, the technology is applicable to DIY, small- to medium-sized businesses as well as managed services for large, multinational brands.

About SocialCentiv

SocialCentiv is a full-service SaaS marketing company that helps its partners find new customers and opportunities on Twitter with its patented software, turning conversations (tweets) into customers in real time. SocialCentiv’s lead generation software monetizes social media through keywords, geographic location and sentiment analysis. SocialCentiv combs Twitter in real time, looking for relevant tweets that express an intent to purchase a product or service, giving the business the opportunity to communicate 1-to-1 with the user

and turn her into a customer. SocialCentiv boasts an average 34 percent click-through rate (some industries have much higher averages).

Campaigns include social listening, influencer engagement, geographic targeting, sentiment analysis, professional tweeting team, keyword optimization, machine learning, dedicated account managers, conversion tracking, custom tweet replies with images, and enhanced reporting and analytics. SocialCentiv’s pricing packages range from full service to pay-per- click options.

For more information, visit www.SocialCentiv.com, like us on Facebook and follow us on Twitter.

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MEDIA CONTACT

Martin Stein
TrizCom Public Relations | martin@TrizCom.com | O: 972-247-1369 | C: 972-215-6457 

Marketers Shouldn’t Scrimp on their Mobile Holiday Promo Budgets

‘Tis the season: Lines, lines everywhere. But shoppers are getting better at putting that down time to good use, studies show, by shopping online with their phones. SocialCentiv, whose software helps companies find customers on Twitter, has some holiday marketing tips to help marketers maximize their e-commerce and mobile campaigns, and ring up more jingle. Ad spending is an area where retail marketers need to catch up: They play Scrooge with dollars designated for mobile e-commerce campaigns, while favoring traditional marketing.

Retail sales in the U.S. in the November and December holiday season should clock in at $885.7 billion, up 5.7 percent over the same period in 2014, according to eMarketer. E-commerce should account for 9 percent of total U.S. retail sales in this holiday season, up from 8.3 percent in 2014, eMarketer forecasts.

Some of the biggest change in retail shopping is coming from consumers’ increasing willingness to buy via mobile devices like smartphones. By the end of 2016, one out of every four dollars that retailers generate through e-commerce will originate on a mobile device, eMarketer projects.

Yet recent data suggests that many companies have yet to shift enough of their marketing efforts to the Internet, especially the mobile arena, according to Bernard Perrine, co-founder and CEO of SocialCentiv.

“In 2014, of every hour that U.S. consumers spent watching, listening to or reading media like television, radio, print publications or the Internet, they spent more than 14 minutes on mobile devices,” Perrine says. “But a recent Kleiner Perkins report shows that only 8 percent of U.S. advertising spending last year went toward ad platforms like smartphones and tablets.”

The Kleiner Perkins data show that U.S. advertisers were pouring too much money into media like print and television in 2014, because their audiences had shifted toward wireless devices, Perrine notes.

“That is an opportunity for marketers who know how to capitalize.”

Four points to success

There are four basic elements to maximizing a company’s marketing efforts online and on mobile, according to Jason Dove, SVP of sales and marketing at SocialCentiv:

  • Set goals. “As Ometria has noted, companies must know what they’re looking to achieve in a campaign and have a reliable measuring stick to help determine when they’ve hit the mark,” Dove says.
  • Know thy customer. This means doing in-depth research on demographic questions like age and income, along with learning where a business’s clientele hang out in cyberspace and what devices they use when they visit.
  • Attract and convert. “A strong understanding of who buys a company’s products or services, and why they purchase, will inform the methods the business uses to spur interest in prospective customers,” Dove explains. It’s important to optimize Web pages to increase the odds of transactions getting done, with Ometria suggesting steps such as replacing carousel images with static ones on the home page.
  • Measure and adjust. Every business is unique, as is every campaign it runs to bring in new customers. “It is important to keep close tabs on the results of every marketing push, and to make changes as things proceed to get the best bang for the corporate buck,” Dove adds.

Follow up, personalize

With consumers being bombarded with dozens or hundreds of marketing messages daily, marketers must go the extra mile to ensure their pitches are relevant to individuals in their target market. “The stronger the emotional connection an individual feels with a brand, the better the chances he or she will buy,” Dove says.

And since even the most loyal customers can’t respond to every marketing outreach, companies are well served by following up to help ensure their message gets heard. Research suggests that selective persistence can boost response rates, but the key is to avoid overdoing it.

E-commerce and mobile marketing are full of nuances, many of which can help make or break a sale, Perrine adds. This is why companies can benefit from getting outside expertise on the in’s and out’s of this emerging endeavor.

“A strong marketing partner can help make the cash register chime,” he says. “And during the holidays in particular, that is music to a CEO’s ears.”

About SocialCentiv

SocialCentiv is a full-service Twitter marketing company that helps companies find new customers on Twitter with their patented software. Using a business’ keywords and geographic location, SocialCentiv combs Twitter in real time looking for relevant Tweets that express an intent to purchase a product or service. The business can “@” reply directly back to potential customers with a customized, personal message and a discount or offer to get them in the door. For example, @JaneDoe Tweets about being really hungry for pizza. A local pizza parlor finds her Tweet using SocialCentiv, and Tweets directly back with a personal message and a coupon for free salad and soda with her pizza at lunch. SocialCentiv has a 34 percent average “click through rate,” and some industries – like restaurants, hotels and sports marketing – have much higher averages.

 

Since May 2013, SocialCentiv has received $12 million in funding. For more information, go to www.SocialCentiv.com, like us on Facebook and follow us on Twitter.

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For more information, contact Karen Carrera, TrizCom, 972-207-1935, karen@trizcom.com or @kjcarrera.

SocialCentiv’s Retail Holiday Deal? Lower Ad Costs and Higher ROI

SocialCentiv, whose marketing software helps companies find customers on Twitter, is helping retailers spend less money to reach more holiday shoppers – right at the moment they’re looking for that perfect gift or party venue. “As we head into the 2015 gift-buying rush, retailers and restaurants are facing a paradox,” says Bernard Perrine, co-founder and CEO of SocialCentiv. “While this is shaping up to be a robust period for doing business, stores and eateries alike are struggling to find and retain customers.”

SocialCentiv’s technology service, which helps businesses find Tweets in real time from prospective customers who are ready to buy their products or services, can dramatically lower the cost of finding clientele.

“As we have previously demonstrated, restaurants and dining spots pay an average of $1.83 per click when using our service, a savings of 71 percent compared to the average of $6.49 they must shell out on Google AdWords,” Perrine says. “Retailers see an average cost per click of $2.59 with us, a 53 percent reduction from the average of $5.54 they will spend on Google AdWords.”

For the retail and restaurant industries, where profit margins can sometimes be challenging, SocialCentiv’s service provides the Holy Grail that a marketing tool should deliver. “We give a measurable return on investment,” he says.

SocialCentiv helps one retailer sell party dresses

One local dress designer and retailer uses SocialCentiv to sell party dresses and bridal gowns. In September alone, its campaign generated 6,585 impressions(1), 1,091 engagements(2) and experienced a 60 percent click through rate.

How it worked: SocialCentiv’s software searched designated geographic locations for keywords like dress, gown, homecoming 2015 and hoco. Relevant Tweets received a personalized “@” reply with a link directly to the website.

“SocialCentiv has helped clients target hyper local customers where their stores are,” says Perrine. “By looking for Tweets where potential customers specifically mentioned a dance or fancy party, we were able to put their product directly in front of them and offer so many styles it was easy to choose one!”

Good times, difficult obstacles

While economic conditions may not be perfect heading into the holidays, late November and the month of December are looking like prime selling times, experts say.

The National Retail Federation is expecting the post-Thanksgiving period to bring in a robust $630.5 billion for the industry, or about 19 percent of its 2015 revenue.

The trade group believes retailers’ revenue from this holiday period will rise 3.7 percent compared to the 2014 holiday season – well above the 10-year average of 2.5 percent.

Similarly, the National Restaurant Association has forecast that eateries will bring in a record $709.2 billion in sales this year.

About SocialCentiv

SocialCentiv is a full-service Twitter marketing company that helps companies find new customers on Twitter with their patented software. Using a business’ keywords and geographic location, SocialCentiv combs Twitter in real time looking for relevant Tweets that express an intent to purchase a product or service. The business can “@” reply directly back to potential customers with a customized, personal message and a discount or offer to get them in the door. For example, @JaneDoe Tweets about being really hungry for pizza. A local pizza parlor finds her Tweet using SocialCentiv, and Tweets directly back with a personal message and a coupon for free salad and soda with her pizza at lunch. SocialCentiv has a 34 percent average “click through rate,” and some industries – like restaurants, hotels and sports marketing – have much higher averages.

Since May 2013, SocialCentiv has received $12 million in funding. For more information, go to www.SocialCentiv.com, like us on Facebook and follow us on Twitter.

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  1. Impressions = number of times a user is served a Tweet in timeline or search results
  2. Engagements = number of times a user interacted with a Tweet

For more information, contact Karen Carrera, TrizCom, 972-207-1935, karen@trizcom.com or @kjcarrera.

Zombie Adventure Lures Victims with SocialCentiv Twitter App

Using the SocialCentiv Twitter marketing application, Room Escape Adventures is taking a direct and personal approach to getting more people in Los Angeles, Dallas and Columbus, Ohio, to take up the challenge of being Trapped in a Room with a Zombie—a pulse-pounding adventure designed to get participants’ minds racing and adrenaline flowing as they try to escape the room or get eaten. Room Escape Adventures set up the SocialCentiv app to look for people Tweeting about things like bachelor party, date night, birthday party, team, Halloween, zombie and Walking Dead. Relevant Tweets received a real-time, direct @reply with a deal for half-off tickets. For example, when SirMusicalD Tweeted “Sometimes when I’m bored, I find my way into shows and just appreciate how friggin amazing humans are,” Room Escape Adventures tweeted: “@SirMusicalD Next time, try us! Escape for an hour w/a zombie, Dustin! Escape for $14,” with a link to the half-priced deal.

And because no one faces the zombie room alone, one Tweet can equal up to 12 tickets – which equates to exponential ROI for Room Escape Adventures. Over the course of three months, from July – September 2015, the campaign generated 21,401 impressions1, 928 engagements2 and a nearly 14 percent click-through rate on average in all three cities.

“Almost all of our marketing efforts are focused on social, and we know our 18- to 32-year-old target audience is on Twitter. We found SocialCentiv to be the best way to engage with them at the moment they might be interested in the entertaining experience we offer,” says Nicole DaCosta, director of marketing at Bucket List Productions, the company that runs Room Escape Adventures series.

The Tweets that express an immediate need are a growing, yet untapped market according to recent research from Forrester Consulting, Moments That Matter: Intent-Rich Moments are Critical to Winning Today’s Consumer Journey. Forrester’s research defines moments as “instances when [customers] reflexively turn to their devices to act on a need to learn, discover, find, or buy something.” The study goes on to illustrate that 98 percent of companies aren’t “moments” ready, and those that “…fail to respond to this expectation will rapidly fall behind firms that do respond.” However, companies that take steps toward becoming moments ready reap benefits in the form of more profitable ROI in both their mobile investment and overall marketing investment.

In the next phase of the campaign, Room Escape Adventures is expanding its use of SocialCentiv in other cities where it produces Trapped in a Room with a Zombie, including New York City, and will also take full advantage of the October premiere of Season 5 of The Walking Dead as well as Halloween.

“We’re hoping to capitalize on the spirit of the season and give people a frightful and fun zombie experience,” says DaCosta. “SocialCentiv is a great asset to help us accomplish our goals as their staff is always checking in with us, tweaking responses, suggesting ways to Tweet, and making sure our campaign is working to help build ticket sales.”

About SocialCentiv

SocialCentiv is a full-service Twitter marketing company that helps companies find new customers on Twitter with their patented software. Using a business’ keywords and geographic location, SocialCentiv combs Twitter in real time looking for relevant Tweets that express an intent to purchase a product or service. The business can “@” reply directly back to potential customers with a customized, personal message and a discount or offer to get them in the door. For example, @JaneDoe Tweets about being really hungry for pizza. A local pizza parlor finds her Tweet using SocialCentiv, and Tweets directly back with a personal message and a coupon for free salad and soda with her pizza at lunch. SocialCentiv has a 34 percent average “click through rate,” and some industries – like restaurants, hotels and sports marketing – having much higher averages.

Since May 2013, SocialCentiv has received $12 million in funding. For more information, go to www.SocialCentiv.com, like us on Facebook and follow us on Twitter.

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  1. Impressions = number of times a user is served a Tweet in timeline or search results
  2. Engagements = number of times a user interacted with a Tweet

For more information, contact Karen Carrera, TrizCom, 972-207-1935, karen@trizcom.com or @kjcarrera.

SocialCentiv Announces Tremendous Revenue and Account Growth

business graph with dollars SocialCentiv, whose marketing software helps businesses find new customers on Twitter, announced that its revenue has grown 90 percent since the beginning of 2015.

The bulk of that growth has come via the Dallas company’s January launch of its managed account services unit, which has seen an 80 percent surge in sales over the past 10 months. Using the seven-year-old business’ patented software, SocialCentiv’s managed account services team provides soup-to-nuts outsourcing of a client company’s sales outreach through Twitter.

“We have entered the next phase of our evolution,” said Bernard Perrine, co-founder and CEO. “Our clients love the results our software can provide, including a lower cost per click than Google AdWords and an average conversion rate of 34 percent.”

But as research from Ascend2 has found, 43 percent of marketers believe a lack of in-house resources and skills is among the most difficult barriers they face in achieving success in social media marketing. That number was higher than for any other issue the respondents cited, Perrine noted.

“Many businesses want to use social media to generate revenue, but simply don’t know how,” he said. “Building an in-house team to do the job is costly, difficult and time-consuming. We created our managed account services group to take that chore off our clients’ plates.”

Measuring ROI

In many cases, large, name-brand companies have signed up for SocialCentiv’s managed services offering partly because they can measure the revenue their investment in the service can produce, according to Jason Dove, SVP of sales and marketing.

“A survey from Duke University found only 15 percent of marketers have been able to prove quantitatively the impact of social media on their business,” he said. “That is a recipe for problems down the road. Separate Duke research projected in 2014 that social media outlays would rise from nine percent of marketing budgets at the time to 13.2 percent this year – and to 21.4 percent by 2019.”

The good news for marketing executives is that numerous SocialCentiv clients have received measurable gains in sales that they can attribute directly to using the service, Dove reported.

“A major entertainment venue generated more than $185,000 in revenue on a media cost of $10,000, which included the price of our service. If that’s not a return on investment, I don’t know what is.”

Getting better all the time

In addition to the launch of its managed account services unit, SocialCentiv has made significant upgrades to its software that add speed and simplicity to mining Twitter for sales prospects.

The software, made available over the Internet, uses keywords of its customers’ choosing to provide a list of Tweets from consumers who may be in need of the client’s products or services. The client can then respond to appropriate Tweets with a discount offer.

New features that SocialCentiv has rolled out in 2015 allow clients to handle multiple advertising campaigns on one screen, along with providing suggested replies to consumer Tweets and the ability to track conversions that have turned into sales.

“To paraphrase an old Beatles tune, we’re getting better all the time,” Dove said.

About SocialCentiv

In August 2014, HipLogiq integrated its portfolio of Twitter marketing applications under a single product line, SocialCentiv. The Twitter-certified, powerful, patented software manages Twitter campaigns that search for keywords in order to reach relevant consumers in real time, with greater precision by targeting local Tweets. The software also boasts Spanish-language capabilities to engage the Hispanic market. Now, businesses can sign up for a managed account or opt to manage the account themselves with the online user-friendly, do-it-yourself tool at www.SocialCentiv.com. You can be part of the most relevant Tweets as they happen, spot opportunities first, and make a name for yourself with SocialCentiv.

Since May 2013, SocialCentiv has received $12 million in two rounds of funding. For more information, go to www.SocialCentiv.com, like us on Facebook and follow us on Twitter.

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For more information, contact Karen Carrera, TrizCom, 972-207-1935, karen@trizcom.com or @kjcarrera.

 

SocialCentiv Trumps Google AdWords with Better Cost per Click

ROILead generation is a multi-billion dollar industry. SocialCentiv, marketing software that helps businesses find new customers on Twitter, announces superior performance on return on investment (ROI) across six vertical industries when compared to Google AdWords. That’s because SocialCentiv’s dynamic platform uses multiple keywords to engage consumers at the exact moment they’re expressing a need for something, which in turn which delivers a lower cost-per-click (CPC) and higher ROI. Companies are taking notice. SocialCentiv’s managed account services have grown 80 percent over the past 10 months. New features like multiple campaigns, suggested replies and conversion tracking make cost per acquisition easy to determine, and big brands and small businesses alike are adding SocialCentiv as a tool in their lead generation arsenals and noticing an average 34 percent CPC rate.

“In an era when the cost of online marketing is getting out of hand, SocialCentiv is providing a strong alternative for reaching consumers at the moment they are ready to buy,” says Bernard Perrine, the company’s co-founder and CEO. “Our software allows companies to avoid the competitive bidding wars other social platforms put advertisers through and achieve what marketing is supposed to provide: a return on investment.”

Outperforming the digital market

In general, digital marketing makes ROI much easier to calculate. It has proven itself to be less expensive and easier to track as potential customers click through ad messages. Companies can justify the ad spend because they aren’t charged unless a consumer clicked on the ad – the CPC.

From a digital marketing standpoint, Twitter is a strong channel because 1) it’s public in nature and regular users expect replies and reactions to their Tweets; 2) two of the most commonly used phrases are “I want” and “I need,” meaning people are looking for solutions in real time; and 3) Twitter marketing is underutilized and offers unique opportunities for businesses to engage directly and provide consumers with a solution to the “want” or “need” they Tweeted about.

SocialCentiv’s patented software is successful because it provides the chance for businesses to offer a real-time, personalized reply to Tweets filtered out by the platform with keywords and location. SocialCentiv pulls relevant Tweets onto a business’ Tweet Stream so someone can immediately @ reply directly with an offer or discount to win that consumer’s business. Another key benefit of SocialCentiv’s service is that it permits businesses to use the keywords they prefer – without competing in auctions for keywords with artificial prices. Here is how the two stack up:

Industry SocialCentiv CPC Google AdWords CPC* Savings
Restaurants and dining $1.83 $6.49 71%
Travel $0.88 $3.10 72%
Professional services $9.65 $23.49 59%
Health and fitness $4.98 $8.57 42%
Retail shopping $2.59 $5.54 53%
Entertainment $5.58 $6.30 11%

*The Google AdWords cost is presented as an average because data is compiled per single keyword, where SocialCentiv is more dynamic and can use multiple keywords at a time.

“Business owners and chief marketing officers are often skeptical of seeing any return on investment with social media marketing and scoff at Twitter as a lead generator,” Perrine says. “Our customers’ stats tell a very different story. When you engage consumers at the exact time they are looking for a product or service, we can convert them into a customer.”

To make Twitter marketing accessible to all, SocialCentiv has a variety of managed services offerings where a SocialCentiv account executive would manage the account campaigns. Details including keyword optimization, offer strategy, customized campaign management, and geo targeting. Packages start at $349/month.

Pizza chain sees ROI

Needing to boost a traditionally slow quarter, one national pizza chain franchise partnered with SocialCentiv to look for new customers. In short, SocialCentiv created close to $500,000 in revenue with less than a $45,000 media spend. The resulting customer acquisition cost averaged at 86 cents. A campaign snapshot:

Duration: 3 month pilot, May – July

Keyword examples: bread sticks, Dallas pizza, deep dish, delivery, dinner, hungry, lunch, starving, wings, what to eat, and the brand name of competitors

Client cost: $22,500

Personalized replies: 5,138

Resulting sales: $481,731

Booked orders: 31,715

Return on single ad spend: $17.57

Other engagement: favorited Tweets, 3,520; Retweets, 2,499; and new followers, 920

“When we go in to meet a company for the first time and show them our services and the results we get for our customers, they can’t believe it,” says Jason Dove, SVP sales and marketing. “Many companies are so busy they leave the driving to us, so to speak, knowing that we will efficiently run their campaigns. Our clients always have the confidence that we’ll take care of them. And our results prove them right!”

About SocialCentiv

In August 2014, HipLogiq integrated its portfolio of Twitter marketing applications under a single product line, SocialCentiv. The Twitter-certified, powerful, patented software manages Twitter campaigns that search for keywords in order to reach relevant consumers in real time, with greater precision by targeting local Tweets. The software also boasts Spanish-language capabilities to engage the Hispanic market. Now, businesses can sign up for a managed account or opt to manage the account themselves with the online user-friendly, do-it-yourself tool at www.SocialCentiv.com. You can be part of the most relevant Tweets as they happen, spot opportunities first, and make a name for yourself with SocialCentiv.

Since May 2013, SocialCentiv has received $12 million in two rounds of funding. For more information, go to www.SocialCentiv.com, like us on Facebook and follow us on Twitter.

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For more information, contact Karen Carrera, TrizCom, 972-207-1935, karen@trizcom.com or @kjcarrera.

Fall Football and SocialCentiv: Twitter Marketing Dream Team

American soccer stadium Sports Marketers Average a Nearly 50 Percent Click Through Rate with SocialCentiv

College and professional football teams kick off their seasons in September. But for some sports marketers, it’s already four-down territory. The Hail Mary? Twitter marketing software SocialCentiv. The platform works to keep teams connected digitally to their fans in order to engage them with special discounts and deals at the moment those fans are ready to buy.

SocialCentiv’s patented technology, which provides a software-based lead generation and revenue traction service that helps companies find new customers on Twitter, announces that it has achieved an 80-percent growth rate in its sports marketing business, helping clients with tickets and merchandise sales, and sweepstakes entries. In fact, SocialCentiv’s CPC, or cost-per-click as it’s known in the industry, for some sporting events clients is under $1.

“By one measure, 83 percent of fans check social media while watching games on television, and 63 percent check updates while at the stadium,” says Bernard Perrine, co-founder and CEO of SocialCentiv. “A third of all people have used social media for sports information during meetings at work. Another nine percent have even taken a glance at the score during church.”

Unfortunately, many sports marketers still lack proven methods for mining social media for revenue, Perrine noted. “If that group fails to get help, they are looking at third down and forever.”

Industry analysts agree that online marketing is huge for sports and how efforts in those areas impact fans’ buying habits. On average in the U.S., 25 – 35 percent of tickets to professional sporting events routinely go unsold. What’s sadder is that 30 percent of the fans who would fill those seats would have gone if they had been aware of the event. (sloansportsconverence.com)

SocialCentiv tackles the problem by mining Twitter for words and phrases that sports fans frequently use in Tweets, such as “we need a win.” The client can then “@” respond directly with an offer of discounted products or services, such as “@Twitteruser who wants a win, why don’t you cheer us on in person! Here’s a coupon for 20 percent off your seats for the next home game!”

Wondering how much fans Tweet about their teams?

  • Nearly 5 million fans Tweeted about their favorite teams during the 2014 Nation Football League season.
  • Nearly 5 million Tweets went out from fans to their teams during the 2015 Major League Baseball season.
  • More than 10 million fans Tweeted about their favorite National Basketball Association team during the 2015 season.
  • Nearly 5 million fans Tweeted about their favorite teams during the 2014 National Hockey League season.

Each of those is a captured lead, representing a fan who is thinking about sports and might be motivated to buy tickets, or a team cap or shirt, or enter a sweepstakes. SocialCentiv pulls those tweets into a stream feed where a team can “@” direct reply to the Tweet with a discount “nudge” to make a purchase: “@NFLfan, we’re with you – football season can’t start soon enough. To make sure you’re ready for your first tailgate, how about 15% off something in our fan store? Click here for the offer.”

As any sales person will tell you, 25 million motivated, potential consumers spells o-p-p-o-r-t-u-n-i-t-y. Analysts calculate the value for the 2014 sporting events market was around $80 billion with impressive growth projected for the foreseeable future. (AT Kearney.com) So even a small fraction of that industry offers huge returns.

“SocialCentiv gives sports marketers a unique way to capture those dollars through the underutilized Twitter marketing channel,” Perrine says. “We offer managed services, where SocialCentiv handles the outreach and follow-up with fans on Twitter, along with a do-it-yourself version for companies that prefer to take care of that themselves. Either way, our customers get a powerful but affordable tool that helps them reach consumers with marketing messages at the moment those folks are most receptive to receiving them.”

Winning big

From ticket sales and distribution companies, to major networks and college sports programs, SocialCentiv’s technology has helped sports-related organizations score major victories, according to Jason Dove, the company’s senior VP of sales and marketing.

“Last spring one of the major networks signed on to help promote March Madness, and during the Final 4, they saw a 47 percent click through rate (CTR) on the apparel campaign and a 24 percent CTR on a sweepstakes promotion,” Dove says. “And we are about to launch promising fall football campaigns for two Atlantic Coast Conference universities that have campaigns focused on ticket sales, merchandise and sweepstakes promotions.”

Other successes: A large ticket distributor was able to boost sales to selected East Coast college basketball games. And a major broadcast network partnership with SocialCentiv yielded conversion rates of 47 percent on a Twitter campaign to sell collegiate athletic apparel in early 2015.

SocialCentiv’s conversion rates for the network were also outstanding on Twitter marketing efforts related to baseball (35 percent,) hockey (47 percent) and a college basketball-based sweepstakes (24 percent.)

“On average, when presented with advertising messages in SocialCentiv-run campaigns, Twitter users click on the marketing links 34 percent of the time,” Dove notes. “That’s phenomenal. But in our sports marketing business, we have achieved click-through rates of as much as 42 – 52 percent.”

And as football season gets underway, SocialCentiv clients are poised for even bigger gains, he adds.

“For sports marketers, social media is the granddaddy of them all,” he concludes. The uninitiated can find learning the nuances of social marketing to be frustrating and time-consuming. But by leaving the heavy lifting to us, businesses can have the confidence that we will execute the game plan and deliver a win.”

About SocialCentiv

In August 2014, HipLogiq integrated its portfolio of Twitter marketing applications under a single product line, SocialCentiv. The Twitter-certified, powerful, patented software manages Twitter campaigns that search for keywords in order to reach relevant consumers in real time, with greater precision by targeting local Tweets. The software also boasts Spanish-language capabilities to engage the Hispanic market. Now, businesses can sign up for a managed account or opt to manage the account themselves with the online user-friendly, do-it-yourself tool at www.SocialCentiv.com. Businesses can be part of the most relevant Tweets as they happen, spot opportunities first, and make a name for themselves with SocialCentiv.

Since May 2013, SocialCentiv has received $12 million in two rounds of funding. For more information, go to www.SocialCentiv.com, like us on Facebook and follow us on Twitter.

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For more information, contact Karen Carrera, TrizCom, 972-207-1935, karen@trizcom.com or @kjcarrera.

SocialCentiv Makes It Easy to Juggle Numerous Twitter Campaigns

Social Media Marketing Tool Adds New Feature to Manage Multiple Offers

SocialCentiv, whose software-based service helps companies of all sizes find new customers on Twitter, announces a new feature that makes it easier and faster for a company to share its promotions and special offers with consumers.

SocialCentiv’s patented software uses a subscriber’s keywords and geographic location to comb Twitter for relevant Tweets, and drops them on a dashboard called the Tweet Stream so the business can “@” direct reply with a coupon or discount to get them in the door.

The new multiple campaigns feature provides SocialCentiv clients a way to manage numerous discounts and other offers they may be using simultaneously to attract Twitter users who have expressed a need via the social networking platform for what the business sells.

“As any good marketer knows, a business must use different types of promotions in different circumstances, such as price discounts, limited-time sales or product giveaways,” says Bernard Perrine, CEO and co-founder of SocialCentiv. “Extending multiple offers at the same time can be a challenge. Using keywords and geo-targeting, our multiple campaigns application makes that juggling act a snap.”

Adding new campaigns

After logging in to SocialCentiv’s online service, customers will see a new tab in the navigation bar called “Campaigns.” By clicking that tab, followed by hitting a button marked “Create a new campaign,” they will receive the option of either building a new promotion or duplicating an existing one.

  • Creating a new campaign: This is the best route for building new offers that use unique keywords and locations. The SocialCentiv software guides users through such tasks as creating landing pages and follow-up emails and providing external links. After that, the user can pick the geographic locations to target consumers, along with keywords for filtering Tweets to find the right prospects.
  • Duplicating an existing campaign: This is a good way to modify existing promotions for other uses or target groups. The “Duplicate an existing campaign” button includes the keywords and locations that were part of the original effort. From there, it’s simple to edit the promotion to suit the marketer’s needs. After the changes are made, SocialCentiv’s software asks the user to give the campaign a name. It’s best to give each promotion a unique, relevant label to easily distinguish it from other offers the company might be using.

Sorting Tweets to correct campaigns
Businesses that offer multiple promotions concurrently often use some of the same keywords or locations in different campaigns.

If a consumer’s Tweet contains keywords or a location that crosses two or more campaigns a marketer is running, the SocialCentiv software will flag that Tweet and ask the sender which promotional effort he or she is replying to.

This helps ensure that the business responds optimally to every person who has expressed a need through Twitter for the company’s offerings, Perrine says.

“Our multiple campaigns feature is part of our on-going effort to streamline the process of helping our customers generate new business through Twitter,” he explains. “This social network is the first place many consumers go to express their needs and desires, from being hungry or thirsty to wanting a new car. Thanks to improvements like the multiple campaigns upgrade, SocialCentiv’s software makes it easier than ever to mine Twitter for that marketing gold.”

About SocialCentiv
In August 2014, HipLogiq integrated its portfolio of Twitter marketing applications under a single product line, SocialCentiv. Now, businesses can visit www.SocialCentiv.com and find a user-friendly, do-it-yourself Twitter marketing tool that makes it easy to create a campaign that tracks keywords and reaches relevant consumers with greater precision by targeting local Tweets. You can be part of the most relevant Tweets as they happen, spot opportunities first, and make a name for yourself with SocialCentiv.

Since May 2013, SocialCentiv has received $12 million in two rounds of funding. For more information, go to www.SocialCentiv.com, like us on Facebook and follow us on Twitter.

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For more information, contact Karen Carrera, TrizCom, 972-207-1935, karen@trizcom.com or @kjcarrera.

How Is Your Social Media Strategy Working?

Social Media AuditTips to Evaluate and Strengthen Your Social Media Plan at Midyear

With the first half of 2015 in the books, it’s a good time for companies to take a hard look at how their social media plans are performing and to make the necessary changes to finish the year strong.

SocialCentiv, whose marketing software tool helps businesses find new customers on Twitter, today outlined steps that organizations can take to assess their social media strategy at the 6-month mark to improve and polish performance by year’s end.

“Sites like Twitter, Facebook, LinkedIn and Pinterest offer marketers revolutionary tools for reaching and interacting with the buying public,” says Bernard Perrine, co-founder and CEO of SocialCentiv. “But as in any other area of endeavor, these tools are only as effective as the person who wields them.”

Not sure where to start your social media audit? Perrine offers tips to help.

1. Review your goals. Social media for social media’s sake isn’t helpful. It’s important to know 1) your end goals, 2) who you want to reach and 3) what you want them to do. The answers to these questions will vary with every business. While the end game may be the same in all cases—getting people to buy the company’s products or services—the particular audience segment a firm wants to reach will be unique, as will the best role that social channels can play in turning prospects into customers.

“The owner of a local pizzeria may want her eatery’s Twitter followers to go to its web site and order slices online,” Perrine says. “A management consultant, on the other hand, may want to increase his stature as a thought leader in leading corporate turnarounds. These two businesses’ respective goals require totally different strategies in order to become reality.”

2. Check out customer comments. Quick searches should give you a good idea on how people are rating the quality of your products and service. You may be surprised—and dismayed—not only by what’s says, but who is saying it.

“Even at small companies, well-meaning but misguided employees sometimes set up profiles for their employers without bothering to tell the boss,” Perrine says. “All of this can create a host of issues, from confusing customers to leaking trade secrets. We recommend putting together a very clear social media policy for all employees to sign.”

Similarly, it’s important to monitor what people are saying about your business on social media. Customers take to platforms like Twitter to provide feedback that, while sometimes harsh, can also be important for corporate leaders to hear. Tools like Mention, HootSuite, Talkwalker and Social Mention can all help with your efforts.

3. Evaluate the brand position on social media. To ensure brand consistency, accuracy and effectiveness, you need to check that everything from product information, profile pictures and headers contain consistent, updated logos, images and color schemes.

Other elements of the analysis include determining how many posts include images, which tend to increase engagement – such as generating more Retweets on Twitter, what your competitors are up to on social media, and evaluating how you engage with others on social media.

Metrics are also important to collect. This effort can be simple, such as using the page insights that Facebook provides, or something more sophisticated, such as through third party technology, notably Followerwonk’s data crunching and graphing service for brands that use Twitter.

“There are a lot of resources out there to help execute a successful social media strategy,” says Perrine. “Don’t feel like these are simple, do-it-yourself platforms. They aren’t. You wouldn’t design and print a brochure all by yourself. You’d need help. Treat your social media efforts the same way.”

About SocialCentiv
In August 2014, HipLogiq integrated its portfolio of Twitter marketing applications under a single product line, SocialCentiv. Now, businesses can visit www.SocialCentiv.com and find a user-friendly, do-it-yourself Twitter marketing tool that makes it easy to create a campaign that tracks keywords and reaches relevant consumers with greater precision by targeting local Tweets. You can be part of the most relevant Tweets as they happen, spot opportunities first, and make a name for yourself with SocialCentiv.

Since May 2013, SocialCentiv has received $12 million in two rounds of funding. For more information, go to www.SocialCentiv.com, like us on Facebook and follow us on Twitter.

# # #

For more information, contact Karen Carrera, TrizCom, 972-207-1935, karen@trizcom.com or @kjcarrera.

SocialCentiv Asks Small Businesses: Which Social Media Channel is Right for You?

Social channelsThe majority of small and mid-sized businesses use social media to grow. And yet for many of these firms, deciding which of the sites to use, and how best to find clientele on them, remains a challenge.

SocialCentiv, whose software-based service helps companies find new customers on Twitter, today released its evaluation of how five of the social media world’s most popular sites perform as marketing vehicles for small businesses.

In addition to Twitter, SocialCentiv’s guide includes looks at the pluses and minuses of Facebook, Google+, LinkedIn and Pinterest.

SocialCentiv’s conclusion: For many small businesses, Twitter delivers the most bang for the advertising buck.

“Roughly 80 percent of small and mid-sized companies employ social media in their expansion efforts,” said Bernard Perrine, co-founder and CEO of SocialCentiv. “And yet a 2013 study found that nearly 60 percent of small business owners had received no return on their investments in social networking. While that can be understandable, it is also unnecessary.”

A major reason why small businesses often find marketing value elusive on social media is the dizzying array of networking sites to choose from, Perrine said.

Dozens have sprung up, aimed at everyone from nightclub patrons and creative talent to research scientists, human resources professionals and knitters and crocheters.

Optimally, for time-pressed entrepreneurs, it often makes more sense to research which site or sites their customers frequent, and focus their efforts there. Which will you focus on? Here is the skinny on the most popular social networks.

Facebook: Prominent, but pricey
For many small businesses, the answer to where their customers are hanging out in the social media landscape will, at first blush, appear to be Facebook.

Facebook’s more than 1.39 billion active users spend an average of about 20 minutes on the site per visit. About 48 percent of people between the ages of 18 and 34 check Facebook when they wake up, according to Statistic Brain.

“Around seven out of every 10 Internet users in the United States is on Facebook,” Perrine said. “The site is the biggest, most dominant player in social media.”

Another advantage of Facebook is that advertisers can target would-be customers based on a variety of criteria, such as an individual’s location, gender, interests and relationship status.

The flip side, Perrine noted, is that the marketing landscape on Facebook is getting crowded. The site had 1.5 million advertisers in the summer of 2014. And as of late 2013, one million of its advertisers were small and mid-sized businesses.

“At least one observer has wondered whether Facebook is reaching the point of advertising saturation, where marketing efforts become increasingly difficult as an overload of companies try to reach the same customer base,” Perrine said.

Making matters worse, Facebook is effectively killing off “organic,” or unpaid, reach by corporate marketers – ensuring they must pay to share their messages with the site’s members. In response, Forrester Research has urged brands to “stop making Facebook the center of (their) relationship marketing efforts.”

“As has been noted elsewhere, Facebook knows it has the biggest user base in social media, and it’s advertising prices are starting to reflect that,” Perrine said. “As the head of a small business myself, I can understand why other entrepreneurs could have a hard time achieving much of a return on investment from marketing on Facebook.”

Google+: Where are the members?
This social network is a bit of an odd duck. Although it boasts in the neighborhood of 2.2 billion user profiles, one study found that only 9.9 percent of those profiles have any content that has been posted publicly.

It gets stranger still. Another researcher estimated in January 2015 that the service had only four million to six million active posters to date.

“Nobody is using Google+,” Business Insider wrote in reporting what those two researchers had discovered.

Since its inception in 2011, Google+ has had a user base made up of younger, technology-friendly men. That can make it attractive for companies that could find value in that demographic, such as emerging technology firms that seek an audience willing to take a flyer on new software or hardware systems, Perrine said.

“Aside from niche marketers like that, I have difficulty seeing the value for small businesses of spending marketing dollars on Google+,” he added. “There are simply too many mysteries about the network’s user base that need clarifying first.”

LinkedIn: Favorite for B2B marketers
Like Google+, LinkedIn is an odd duck – albeit in a good way.

With 300 million-plus active users, LinkedIn’s niche is the professional audience. This gives it an edge in in users that are college educated (38 percent) and between the ages of 30 and 49 (representing 27 percent of U.S. Internet users in that span).

In fact, Business Insider discovered that LinkedIn is the only major social media outlet that has higher penetration rates among users in the 50- to 64-year-old age group than in the 18- to 29-year-old bracket.

"A 2013 study found that 53 percent of business-to-business advertisers had successfully used LinkedIn to acquire a customer, compared to 22 percent for business to consumer marketers,” Perrine said.

“Advertisers can target LinkedIn audiences on everything from their job titles and employers to geography and age,” Perrine said. “That can be a compelling proposition for purveyors of high-end business services, such as accounting and valuation.”

But observers such as WordStream have noted that LinkedIn can be a costly advertising platform.

“LinkedIn may simply provide a wealthier, higher-end audience than many small businesses need or can afford,” Perrine said. “For advertisers that cater to younger or less affluent demographics, other social platforms may better serve their interests.”

Pinterest and Instagram: Picture-heavy
Pinterest has definite pluses for marketers, although some outsiders are already wondering how much growth will be in store for the site, which should hit 47 million monthly active users this year.

An eMarketer study released in February said that Pinterest’s essential function – serving as an online pin board or visual bookmark – “isn’t necessarily something that large numbers of people may want to do.”

Another point to consider: The vast majority of Pinterest members are female. Although men are growing their share of Pinterest’s user base, they currently make up 16.7 percent, and eMarketer projects they will account for only 20.5 percent by 2019.

“While estimates vary, women drive somewhere between 70 percent to 80 percent of consumer spending. They also serve as 75 percent of the primary shoppers in their households,” Perrine noted. “Marketers who ignore female customers do so at their peril.”

That said, Pinterest is still an emerging platform, and thus may not be a perfect fit for every advertiser.

“The emphasis on Pinterest is the visual,” Perrine said. “To attract users’ attention, marketers need compelling images or videos, which can be a challenge for small businesses in, say, the services space.”

Another issue is Pinterest’s advertising product suite, which eMarketer called “fairly limited.”

“While Pinterest may have value for some small businesses, it remains something of a niche play,” Perrine said.

Some of the knocks on Pinterest as marketing vehicle also extend to Instagram, the image and video-heavy social site that Facebook owns.

In addition, figures floated in the trade press about the cost of Instagram advertising suggest that the network could be beyond the means of many small businesses.

“A year ago, one outlet reported that Instagram ad campaigns can cost nearly $1 million,” Perrine said. “Fairly or not, when those types of numbers surface, entrepreneurs can be left with the impression that Instagram is a playground for big brands alone.”

Why Twitter works
Twitter brings an advantage for advertisers that other social platforms cannot match: The ability to reach consumers at the time they’re ready to buy.

“The seemingly simple innovation of limiting users’ posts to 140 characters means people use Twitter to express what they want in real time,” Perrine said. “Two of the most common phrases that people Tweet are ‘I want’ and ‘I need.’ Those are the words every advertiser wants to hear.”

While the sheer volume of Twitter usage can present a challenge for small marketers, tools like SocialCentiv can make the process of finding willing customers a snap.

“Some 288 million monthly active users send roughly 500 million Tweets daily,” Perrine said. “That can be a lot of posts to comb through. But SocialCentiv’s tools help companies filter out the noise so they can respond in real time with discounts on products and services on which people want to spend money.”

The bottom line, he added, is that SocialCentiv’s software provide small businesses with an affordable, easy and fast avenue for finding new customers in a way that simply wasn’t possible before Twitter got its start in 2006.

“While every social platform presents marketing advantages, nothing beats Twitter,” he said.

About SocialCentiv
In August 2014, HipLogiq integrated its portfolio of Twitter marketing applications under a single product line, SocialCentiv. Now, businesses can visit http://www.socialcentiv.com/ and find a user-friendly, do-it-yourself Twitter marketing tool that makes it easy to create a campaign that tracks keywords and reaches relevant consumers with greater precision by targeting local Tweets. You can be part of the most relevant Tweets as they happen, spot opportunities first, and make a name for yourself with SocialCentiv.

Since May 2013, SocialCentiv has received $12 million in two rounds of funding. For more information, go to www.SocialCentiv.com, like us on Facebook and follow us on Twitter.

# # #

For more information, contact Karen Carrera, TrizCom, 972-207-1935, karen@trizcom.com or @kjcarrera.

SocialCentiv Introduces Twitter eBook for Small Businesses

New Guide Shares Best Practices for Finding and Engaging New Customers

SocialCentiva patented Twitter marketing software tool, has released a guide – just in time for Small Business Week – to help small businesses (SMBs) find potential customers on the popular microblog site and deliver discounts and incentives at the moment a shopper is most ready to buy.

“SocialCentiv, Twitter and Small Businesses: Best Practices for Getting Started” is a 20-page eBook that shows small businesses everything from how to get started to the new rules of engagement with consumers. Businesses can visit this landing page to download the eBook.

It also educates SMBs on best practices for using Twitter for “intent-based marketing,” meaning providing a good or service when customers are actively looking for it. And it shows SMBs how they can use SocialCentiv’s patented software service to grow through marketing on Twitter.

“By some estimates, consumers are hit with between 500 and 5,000 advertising messages daily,” says Bernard Perrine, SocialCentiv’s co-founder and CEO. “For small businesses, this raises a difficult issue: How to use their marketing to break through that clutter and connect with potential customers.”

Twitter is one of the best solutions to that problem, Perrine explains.

“By limiting users’ posts to 140 characters, Twitter has revolutionized marketing. For the first time, advertisers have a real-time window into consumers’ thoughts and feelings.”

For SMBs, it is therefore vital to play the Twitter marketing game the right way, Perrine notes. He offers several suggestions:

  1. Create a Twitter profile that reflects your company’s culture and generates interest from consumers. Having strong artwork for the header image, such as your business’s logo and related photos and graphics, will catch people’s eyes and help immerse them in the customer experience you’re trying to create.
  2. Keep up-to-date with new and improved Twitter features that give brands more control over their landing pages. For instance, companies can now “pin” Tweets to the tops of their profiles to ensure visitors see their latest promotional offers.
  3. For best results, offer discounts of at least 20 percent off entire purchases. Brands should research what competitors’ promotional efforts look like, with a goal of at least matching their offers – if not beating them entirely.

Before Tweeting, try listening
More than almost any other social media service, Twitter is about people talking to each other. Since the conversation on Twitter is always changing, SMBs must use tools to “listen” to the discussion – and jump in with offers of discounted products or services when the time is right.

“SocialCentiv’s software, for instance, helps business owners monitor keywords and phrases to track what people are talking about in real time,” Perrine reports. “Our customers can then respond with promotional offers and collect contact information for their new-found customers.”

While Twitter can present golden opportunities for SMB marketing, taking advantage of those chances entails understanding the dynamics of how people use the social medium.

“Content is king,” he advises. “Savvy businesses include compelling photos and videos in their responsive Tweets, along with advertising messages that address the needs of specific audiences. Posting a marketing Tweet that sounds like a sales pitch could result in the consumer clicking on the ‘block’ button.”

To avoid turning off potential customers, SMBs must ensure that they are targeting the right people to begin with.

“As our guide points out, if a business Tweets an offer for baby shoes to a woman who is not ready to be pregnant, that company may never sell her anything – even if she later decides to have children,” Perrine states. “Exercising a behavior, such as checking out a maternity store’s web site, is not necessarily the same as signaling one’s intent to buy something.”

The solution is simple, he continues. “People make clear on social media what their wants and needs are. As our guide notes, a simple search for ‘need food’ will show exactly who in the world is hungry at this moment.”

SocialCentiv makes Twitter marketing easy
Using the right tools is key for maximizing the marketing opportunities that Twitter affords SMBs.

“Our service helps companies reach prospective clients on Twitter when they’re most ready to buy,” he says. “SocialCentiv clients can then respond with promotional offers, and start conversations that lead to more business.”

SocialCentiv’s software has built-in capabilities for handling landing pages, along with automating follow-up emails, he adds. “We also provide intuitive, real-time data displays of the consumers who have received a business’ promotional offers.”

Tools like what SocialCentiv provides can help unlock the power of Twitter for SMBs, Perrine concluded.

“Research shows 53 percent of people use Twitter to recommend companies and products. Another 64 percent of the service’s users have indicated they are more likely to purchase the products of companies they follow in cyberspace. How can a business afford to not be part of that discussion?”

About SocialCentiv
In August 2014, HipLogiq integrated its portfolio of Twitter marketing applications under a single product line, SocialCentiv. Now, businesses can visit http://www.socialcentiv.com/ and find a user-friendly, do-it-yourself Twitter marketing tool that makes it easy to create a campaign that tracks keywords and reaches relevant consumers with greater precision by targeting local Tweets. You can be part of the most relevant Tweets as they happen, spot opportunities first, and make a name for yourself with SocialCentiv.

Since May 2013, SocialCentiv has received $12 million in two rounds of funding. For more information, go to www.SocialCentiv.com, like us on Facebook and follow us on Twitter.

# # #

For more information, contact Karen Carrera, TrizCom, 972-207-1935, karen@trizcom.com or @kjcarrera.

SocialCentiv Hones the Art of Intent-Based Marketing

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Twitter Tool Lets Businesses Know What Shoppers Want, When They Want It

A revolution is happening in how companies market themselves to consumers. And it’s all thanks to Twitter.

SocialCentiv, whose software-based service helps businesses find new customers on Twitter, today unveiled its vision for how advertisers can use what’s known as “intent-based marketing” to increase their return on investment on outreach to potential customers.

“In its simplest form, intent-based marketing is delivering advertising to people who have expressed an intention to buy a product or service,” says Bernard Perrine, CEO and co-founder of SocialCentiv. “That intention could be explicit, such as Tweeting ‘I crave Chinese food.’ Or it could be implicit, such as a Tweet that says ‘I could eat a horse right now.’”

Until the Internet began gaining traction with the public in the early 1990s, businesses were stuck with two forms of advertising, neither of which was terribly cost-effective. One uses ads for branding trying to establish particular images in consumers’ minds, which involves spending a lot of money on ads over time to get a response that may or may not happen. The second is direct response, which seeks to get the would-be customer to buy at that moment, such as by offering a price discount.

“The issue was that companies had to initiate the conversation with the consumer,” Perrine explains. “That necessitates paying to advertise to the portion of an audience who simply aren’t of a mind to buy at the moment the ad reaches them.”

Twitter did not invent intent-based marketing, he notes. “But it helped perfect the art through the simple act of limiting people’s posts to 140 characters. By inventing a forum where consumers expressed their thoughts and feelings in real time, Twitter created a gold mine for advertisers and marketers.”

Social listening, engagement mechanisms
While marketers can find vast opportunities on Twitter, they also face potential pitfalls. The lesson: They must be smart when reaching out to consumers and soliciting their business.

The first step is monitoring what people are talking about, a process called “social listening.” Keywords, or the words and phrases that marketers look for in Tweets, should reflect how people talk to each other, because Twitter is essentially one big conversation.

On Twitter, for instance, two of the most commonly used phrases are “I want” and “I need.” A hungry individual is more likely to Tweet something akin to “I want food.” If that same individual uses a search engine, he or she would probably use different language, such as “Chinese food in Dallas.”

Simple tricks can help filter out Tweets that do not represent strong sales opportunities. Using the keywords “I want Chinese near: Dallas” shows people in that city who may be inclined to stop in at an Asian-themed restaurant.

After the marketer has identified a Twitter user who seems inclined to buy, the next step is using an “engagement mechanism” to interact with that person. That can be as simple as sending a Tweet to the consumer with a message that is relevant to what he or she is discussing.

This could take the form of Tweeting to the person, “If you’re in the mood for Chinese food, our restaurant is right around the corner.”

It’s also vital to include a strong “call to action,” Perrine adds.

“The marketer must urge the consumer to act immediately. A good method for doing this is by offering a discount on products or services, such as telling the hungry Dallas resident he or she can get 10 percent off a popular sweet and sour vegetable dish by coming in now.”

Context is everything in assessing how and when to respond to people’s Tweets, however.

“This is why marketers should never use auto-responders on Twitter,” Perrine continues. “There is a big difference between a Tweet that proclaims ‘I had some sick Chinese food’ and one that says ‘I got sick from some Chinese food.’”

Analytics, and success
Finding the best marketing opportunities on Twitter involves both art and science. To improve the process, marketers should inject as much science into it as possible by using strong analytics software to measure how successful their efforts are proving.

“One can’t manage what one can’t measure,” Perrine states. “SocialCentiv’s tools make it easy to see how marketing campaigns are performing and to find areas for improvement, no matter how much experience a marketer has using Twitter.”

While Twitter can present a learning curve for new marketers, the good news is that the potential upside is enormous. For example, SocialCentiv customers have averaged 34 percent conversion rates with the patented software. Some have done significantly better.

Papa John’s International, Inc., for instance, has achieved conversion rates of up to 600 percent using SocialCentiv tools. By responding to 5,100 Dallas-area residents in one campaign, the pizza chain generated roughly 32,000 orders.

“When consumers re-Tweet and favorite a business’s marketing messages on Twitter, the company can achieve exponential results,” Perrine says.

The bottom line, he concludes, is that marketing campaigns must generate a return on the money they consume.

“As a CEO, I can’t justify marketing efforts if I can’t measure their results. This is why our business focuses on intent-based marketing on Twitter. Simply put, this social network is where we find the best chances for advertising success – which I define as creating new revenue for a business.”

About SocialCentiv
In August 2014, HipLogiq integrated its portfolio of Twitter marketing applications under a single product line, SocialCentiv. Now, businesses can visit http://www.socialcentiv.com/ and find a user-friendly, do-it-yourself Twitter marketing tool that makes it easy to create a campaign that tracks keywords and reaches relevant consumers with greater precision by targeting local Tweets. You can be part of the most relevant Tweets as they happen, spot opportunities first, and make a name for yourself with SocialCentiv.

Since May 2013, SocialCentiv has received $12 million in two rounds of funding. For more information, go to www.SocialCentiv.com, like us on Facebook and follow us on Twitter.

# # #

For more information, contact Karen Carrera, TrizCom, 972-207-1935, karen@trizcom.com or @kjcarrera.

Keywords are Key to Better Sales Leads, Increased ROI on Twitter

SocialCentiv Twitter Marketing Software Makes Targeting Keywords EasierSocialCentiv keyword dashboard screen shot

Twitter is a great way for businesses to find and convert new customers right in their neighborhoods. And strong keywords are the fundamental element that make it happen. That’s why SocialCentiv, a Dallas company whose software-based marketing service helps small and mid-sized companies find new customers on Twitter, has improved its user interface to make it easier and more effective for its clients to use keywords to target customers at the moment they’re ready to buy.

SocialCentiv has also improved its keyword analytics – or the tool that tracks how well each keyword is performing – to help businesses better monitor how their campaigns are doing.

“Choosing the right combination of keywords is critical for a marketing campaign to succeed on this social platform,” said Bernard Perrine, SocialCentiv’s co-founder and CEO. “Because Twitter allows unparalleled insight into people’s sentiments at a given moment, marketers must research how consumers use Twitter and build their keyword assortment accordingly.”

How keywords work
Keywords are words or phrases that a SocialCentiv business client specifies – such as “coffee” or “pizza” – to find relevant Tweets. If a consumer Tweets that she’s hungry for pizza or craving coffee, for instance, the SocialCentiv business can follow up with a coupon for a discounted slice of pepperoni pie or free cup of coffee.

The trick, Perrine noted, is to remember that consumers use Twitter differently than, say, Google or YouTube.

“Twitter is a conversational platform. People Tweet as if they are talking to other people – which they are. This means marketers must choose keywords that reflect real conversations, rather than what people type in to search engines to find content they might be interested in.”

As one Twitter blog notes, a hypothetical company that sells baby clothes would probably come up empty if it used a keyword phrase such as “boy infant clothes.” The reason: That’s not how people Tweet.

Instead, the blog notes, some 8,000 Tweets weekly contain the phrase “it’s a boy.”

In a similar vein, Perrine added, effective marketing on Twitter requires monitoring the network for what people are talking about.

“That is called ‘social listening.’ By regularly searching key terms and phrases, a company can gain valuable insights into what is happening with its customers in real time. The goal, of course, is to take action when opportunities arise.”

The Twitter blog post noted that when people were debating online whether horses in the 2014 Belmont Stakes should be able to use nasal strips, the Breathe Right company pounced by Tweeting relevant responses to posts it found via keywords such as “Belmont” and “#HorseRace.”

“Breathe Right used keywords to make hay,” Perrine said. “That is why Twitter is such a powerful marketing tool.”

Key for keywords: research and analytics
Choosing the right keywords is a combination of art and science. But online tools can help make the research process easier and more effective. For example, TweetVolume (shows how often a given keyword appears, such as for health care-related Tweets) and Hashtags.org (searches for Tweets matching a given hashtag).

“Once the business owner has chosen the keywords he or she wants to use, it’s important to monitor them weekly to see how they’re performing,” Perrine explains. “After collecting enough data on the engagement each keyword is getting, SocialCentiv’s enhanced analytics make it easy to prune out words and phrases that aren’t working as well.

“Our tools also allow the marketer to evaluate each keyword’s performance after that, while adding in new ones as the conversation on Twitter evolves.”

Another trick that Twitter recommends is using keywords to circle back with consumers who have previously responded to Tweets that businesses have promoted to them. Targeting keywords on their timeline makes that process easy.

“If you know from experience that a given consumer is interested in your product, why not re-kindle the discussion when the time is right?” Perrine suggested.

The good news for marketers is that, by one account, Twitter has more than 230 million users, who send more than 500 million Tweets every day.

“The marketing opportunities that Twitter presents are unlimited,” Perrine said. “Keywords are the way businesses can take advantage of them.”

About SocialCentiv
In August 2014, HipLogiq integrated its portfolio of Twitter marketing applications under a single product line, SocialCentiv. Now, businesses can visit SocialCentiv.com and find a user-friendly, do-it-yourself Twitter marketing tool that makes it easy to create a campaign that tracks keywords and reaches relevant consumers with greater precision by targeting local Tweets. You can be part of the most relevant Tweets as they happen, spot opportunities first, and make a name for yourself with SocialCentiv.

Since May 2013, SocialCentiv has received $12M in two rounds of funding. For more information, go to www.SocialCentiv.com, like us on Facebook and follow us on Twitter.

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For more information, contact Karen Carrera, TrizCom, 972-207-1935, karen@trizcom.com or @kjcarrera.

SocialCentiv Clients Say Time Spent on Twitter Is Time Well Spent

For Some, Five Hours a Month on Twitter Yields 40 New Customers

In the history of social media, customers are finding that today’s channels offer the most popular way to communicate and connect with people online. Increasingly, shoppers turn to social media channels to look for advice, suggestions and reviews of products and providers. And because of Twitter’s open-forum platform, it is a great way to solicit input outside of a normal circle of friends and followers.

“This gives businesses a unique opportunity to turn Tweets into customers,” says Bernard Perrine, CEO and co-founder of SocialCentiv, a software-based marketing tool that helps businesses find customers on Twitter. “People who Tweet about something they want or need are looking for businesses to provide information, options and discounts. In fact, businesses that actively search for and directly reply to those consumers have a higher probability of ringing up a sale.”

For example, owners who hustle business on Twitter using SocialCentiv have found that they can respond to 30-50 leads per hour. And others have generated more than 40 customers per month by devoting just 10-15 minutes a day replying to Tweets that the software flagged based on keywords and location.

Sales vs. Engagement

The difference between engaging in relevant conversation on Twitter and random, high-pressure sales methods is perhaps the same experience you might get walking through a mall.

“It’s the difference between being accosted from someone at a kiosk wanting to demo a miracle hair product and walking into a beauty store looking for a recommendation on a hair care product,” says Perrine. “The first situation is ‘pushy’ because you have no need for that hair product at that given time. The latter is appreciated and helpful, because you were actively seeking a much-needed solution provided by the business."

Why Switch from Facebook to Twitter?

Many business owners use Facebook to engage with their customers socially – in fact, 94 percent of marketers, according to a recent report (SocialMediaExaminer). Contrast that with the 83 percent on Twitter. Why the difference? Perrine says Facebook has an intuitive ad platform that makes it easy for marketers to push information out to their target customer’s news feeds.

But Twitter has a lot of advantages:

  • Twitter’s community is more active. More than 100 million daily active Twitter users post 500 million Tweets a day, according to a sec.gov filing. That means the average Twitter user posts five times a day, compared to Facebook users who post less than once a day (kissmetrics.com).
  • Twitter reaches a different demographic. While the over 25 crowd is growing on Facebook (Time), teens are abandoning the channel for platforms, like Twitter, where their parents and their parents’ friends aren’t watching every move.
  • Twitter gives you more for your money. Twitter drives more clicks than Facebook (MarketingProfs) and routinely outperforms Facebook ads (Wall Street Journal).

One SocialCentiv sports retailer says his early engagement attempts on Facebook only took him so far. “I only reached a small circle of people who already knew about us. SocialCentiv gives me the ability to reach outside my circle. Instead of broadcasting my business, I listen to who’s talking and find out what they need. There is a strong purchase intent to the conversations, and that’s an easy sale,” he says.

About SocialCentiv

In August 2014, HipLogiq integrated its portfolio of Twitter marketing applications under a single product line, SocialCentiv. Now, businesses can visit SocialCentiv.com and find a user-friendly, do-it-yourself Twitter marketing tool that makes it easy to create a campaign that tracks keywords and reaches relevant consumers with greater precision by targeting local Tweets. You can be part of the most relevant Tweets as they happen, spot opportunities first, and make a name for yourself with SocialCentiv.

Since May 2013, SocialCentiv has received $12M in two rounds of funding. For more information, go to www.socialcentiv.com, like us on Facebook and follow us on Twitter.

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For more information, contact Karen Carrera, TrizCom, 972-207-1935, karen@trizcom.com or @kjcarrera.

Engage Your Base for Social Media Success

Engage Your Base for Social Media Success
Ways Businesses Can Connect with Friends and Followers

The key to success on social media is engagement – connecting with your followers and friends. Small businesses not only want their social media content to resonate with customers and potential customers, but create loyal brand ambassadors who 1) spend money and 2) encourage others to spend money.

“Small businesses need to look at ROI in terms of social media,” says SocialCentiv CEO and co-founder Bernard Perrine. “Time is a precious commodity when you’re running your own shop. Business owners shouldn’t be doing anything that doesn’t contribute to the bottom line – directly or indirectly. And that includes social media.”

Here are seven strategies to help increase your social media engagement:

Pick your platform. Not every social media platform is right for every business. Think about all the things you know about your target customers, which will give you an indication about the social media platforms they’re likely to be using. Pick the handful of channels that make sense for your business and then post regular, consistent content.

Target your audience. Social media is about finding followers and friends who are interested in your content. That makes them relevant to your business and more likely to become customers. To create targeted content, share tips, trends, quotes and information that will start a discussion, and also pose questions and article links.

Increase your views with photos and videos. In the same vein, your followers and friends are more likely to click on infographics, photos and videos. Images are highly engaging, so use them wherever you can! Need proof images engage? Half our brain is involved in visual process, and we can make sense of a visual in less than 1/10 of a second! On the flip side, we only read 28 percent of words on any give page. Research tells us, according to Kissmetrics, images on Facebook receive 53 percent more likes, 104 percent more comments, and 84 percent more click-throughs. Buffer shows that using images on Twitter increases Retweets by 150 percent and click-throughs by 18 percent. (from 3 to 5 Marketing)

Ask your followers and friends to be brand ambassadors. As a small business, you can tell the world how wonderful you are. But when your followers and friends say it, the recommendation carries much more weight. Simply encourage them to talk about their experience or merchandise they’ve purchased, and feed them interesting and relevant content they’ll want to Retweet and share.

Ask your employees to be brand ambassadors. The same goes for your employees. Simply ask them to like, Retweet and share information on the company channels. Proud employees are happy to help – and by tapping into their networks, you exponentially increase your exposure.

Share deals and discounts. Make your friends and followers part of an exclusive club by creating offers available only to them. It makes them feel special, and they’ll come back for more.

Survey your followers. Stumped for content? Simply ask friends and followers what they’d like to see, what they think of current trends and what they’d like to see from your business. USA Today found out long ago that their reader surveys were one of the best-read pieces in the paper because it not only engaged readers, but also gave the paper content to print.

About SocialCentiv
In August 2014, HipLogiq integrated its portfolio of Twitter marketing applications under a single product line, SocialCentiv. Now, businesses can visit SocialCentiv.com and find a user-friendly, do-it-yourself Twitter marketing tool that makes it easy to create a campaign that tracks keywords and reaches relevant consumers with greater precision by targeting local Tweets. You can be part of the most relevant Tweets as they happen, spot opportunities first, and make a name for yourself with SocialCentiv.

Since May 2013, SocialCentiv has received $12M in two rounds of funding. For more information, go to www.socialcentiv.com, like us on Facebook and follow us on Twitter.

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For more information, contact Karen Carrera, TrizCom, 972-207-1935, karen@trizcom.com or @kjcarrera.

How Will Businesses Use Social Media in 2015?

Experts Predict Better Aim, Integration and Good, Clean Fun

Dallas (Dec. 29, 2014) – As we close the books on 2014, it’s time to pull out the crystal ball to see what’s in store for social media in 2015.

“Overall, we see social media beginning to reach its potential as a marketing tool – businesses are finding they can use social media channels to sell their products or services while maintaining an authentic voice that social media is famous for,” says Bernard Perrine, CEO and co-founder of SocialCentiv, a Twitter marketing app designed to help businesses find new customers on Twitter.

Perrine predicts businesses will find success with these top trends in 2015:

Targeting audiences. Instead of trying to reach the masses to find a handful of customers, the idea is to specifically target several small, tailored groups of people via the social media channel that you are most likely to reach them on. That way, companies are reaching more people who are relevant to their business and more likely to become customers.

Twitter fact: Businesses are finding that the @reply is a great way to engage customers one-on-one, or Tweet-to-Tweet, allowing a business to tailor its message, send a direct response and create better grounds for established customer relationships.

Blending paid and owned content. As marketers have perfected their social media strategies, they have found that blending their paid and owned media together lets them get their content out to more people while keeping costs down and still maintaining an authentic voice. Striving to find the perfect blend of paid and owned media will be the challenge in 2015.

Enlisting employees to help share. When employees are sharing their company’s social media content on their own channels, businesses cash in with a higher organic reach and engaged employees who feel passionately about the company. How should a business organize this effort? Simply ask!

Laughing it up! Social media marketers have found that one of the best ways to resonate with their followers – many of which are Millennials – is to be silly and give them a good laugh. Businesses can achieve this through pictures, videos or even corny jokes. Humor has boundaries – make sure that jokes are within good taste, tied to the business and relevant. 

About SocialCentiv

In August 2014, HipLogiq integrated its portfolio of Twitter marketing applications under a single product line, SocialCentiv. Now, businesses can visit SocialCentiv.com and find a user-friendly, do-it-yourself Twitter marketing tool that makes it easy to create a campaign that tracks keywords and reaches relevant consumers with greater precision by targeting local Tweets. You can be part of the most relevant Tweets as they happen, spot opportunities first, and make a name for yourself with SocialCentiv.

Since May 2013, SocialCentiv has received $12M in two rounds of funding. For more information, go to www.socialcentiv.com, like us on Facebook and follow us on Twitter.

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For more information, contact Karen Carrera, TrizCom, 972-207-1935, karen@trizcom.com or @kjcarrera.

Party Galaxy Increases Social-Media Driven Website Traffic by 1,520% with SocialCentiv

Triples Twitter Followers Using SocialCentiv

Party Galaxy, which carries one of the country’s largest selection of party favors, decorations, holiday merchandise and costumes, recently saw a 1,520 percent increase in its social media generated website traffic over 30 days, driven by SocialCentiv, a patented Twitter marketing tool. Although Party Galaxy joined Twitter five years ago, the company recently used the microblogging app to help kick its web presence into high gear with the help of SYN3RGY Creative Group of Oklahoma City, Okla. Largely driven by Twitter and SocialCentiv, SYN3RGY Creative Group’s social strategy has also helped Party Galaxy triple its Twitter followers in a matter of months.

“Having a social media presence is just that, a presence,” says Steven Newlon, CEO and founder, SYN3RGY Creative Group. “Unless you know how to get the behaviors you want – new leads and customers in this case – your social media efforts will have limited value. The coupon incentive we ran for Party Galaxy on Twitter using SocialCentiv attracted the attention of a lot of potential new customers to PartyGalaxy.com and brought more people into the store. SocialCentiv is a key part of our Twitter-based marketing efforts for the company.”

Party Galaxy saw a big increase in brand awareness of its online presence with more people engaging with the company through retweets, visits to the company’s web site, online sales and in-store traffic at eight stores in the Oklahoma City, Okla., metropolitan area. According to Marty Dillon, co-owner of Party Galaxy, “As a third-generation, family-owned business, we’re excited about the momentum SYN3RGY       has given to our online marketing efforts and look forward to seeing how the campaign will grow.”

SYN3RGY Creative Group is using SocialCentiv to conduct A/B testing on multiple incentives for the next stage of the Party Galaxy campaign that will run over the next two months. Newlon says SocialCentiv is a part of their global social media strategy the agency offers all its clients.

We’ve seen how easy it is to help clients take advantage of SocialCentiv’s powerful mix of social listening and instant interaction to increase brand awareness and sales leads,” says Newlon. “They are a strong partner with a great solution that we’ll continue to use to help grow our clients’ businesses.”

How SocialCentiv works

SocialCentiv identifies consumers in real time who are Tweeting about a product or service. The application makes it easy for a business to present those potential customers with a targeted, personalized incentive that can significantly influence their buying decisions.

About SocialCentiv

In August 2014, HipLogiq integrated its portfolio of Twitter marketing applications under a single product line, SocialCentiv. Now, businesses can visit SocialCentiv.com and find a user-friendly, do-it-yourself Twitter marketing tool that makes it easy to create a campaign that tracks keywords and reaches relevant consumers with greater precision by targeting local Tweets. You can be part of the most relevant Tweets as they happen, spot opportunities first, and make a name for yourself with SocialCentiv.  

Since May 2013, SocialCentiv has received $12M in two rounds of funding. For more information, go to www.socialcentiv.com, like us on Facebook and follow us on Twitter.

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For more information, contact Karen Carrera, TrizCom, 972-207-1935, karen@trizcom.com or @kjcarrera.

Twitter Can Help Retailers Ring Up Holiday Sales

Five Tips for a #jollyholiday Campaign

The holidays are here, and businesses everywhere are working to attract shoppers to their stores. And with nearly $617 billion in estimated sales (Shop.org), it’s no surprise that businesses are getting better and better at using a sophisticated marketing mix to create extra jingle. That mix includes social media, mobile and digital campaigns. In fact, Shop.org forecasts online sales growing up to 11 percent this season.

“Twitter is especially geared to help business owners target customers,” says Bernard Perrine, CEO and cofounder, SocialCentiv, a patented Twitter marketing app to help businesses find new customers. “With keywords, shops can find out who is looking for their merchandise via Tweets. When they find someone, they can Tweet directly back with an offer or discount to get that customer in the door.”

Looking for ideas for a #jollyholiday Twitter campaign? Try these five:

  • Use a holiday-themed contest to increase engagement. Twitter and its hashtag language are especially great for creating a network around a contest. Ideas are limitless – anything that provides a good incentive (like winning a holiday gift set) and incorporates a hashtag works well. This will get more people engaged, make your business more visible via Twitter and increase purchases.
  • Promote holiday specials. More than 90 percent of users say they follow businesses on Twitter to get discounts and promos (MediaBistro). Since potential customers look to Twitter for deals, providing them with holiday specials is sure to boost sales. Share holiday discounts via Twitter by running a Promoted Tweet or by sending @Replies to specific users that would be interested in the special.
  • Increase sales and engagement with “Twitter-specific” offers. In addition to promoting existing holiday specials, create Twitter-specific specials that people can only learn about by following you on Twitter. Fun example: Cupcake bakery Sprinkles uses this tactic especially well. They post phrases on their social media accounts that users can whisper while in the store to get a discount. Not only will the discount encourage users to buy, but you will also be able to directly attribute these sales to your Twitter efforts to track their social return on investment.
  • Engage your Twitter community with the excitement of the season! Most shoppers love a little holiday cheer. Celebrate the season with your customers and post holiday-spirited, shareable images via Twitter. Customers are likely to favorite and Retweet images, drawing more visitors to your Twitter profile and increasing the chance of holiday sales.
  • Leverage Tweets – both positive and negative – about great holiday purchases, shopping experiences and highlights from followers suggesting others buy from your shop. Twitter’s primary purpose is for users to share thoughts, experiences and ideas through the platform. If you have great customer service, good deals and cool merchandise, you are likely to read about it. Join in the conversation with hashtags, Retweets, replies and favorites. If negative comments pop up, take the chance to apologize, offer a second chance or improve – never be a Snarky Twitter Grinch!

About SocialCentiv

In August 2014, HipLogiq integrated its portfolio of Twitter marketing applications under a single product line, SocialCentiv. Now, businesses can visit SocialCentiv.com and find a user-friendly, do-it-yourself Twitter marketing tool that makes it easy to create a campaign that tracks keywords and reaches relevant consumers with greater precision by targeting local Tweets. You can be part of the most relevant Tweets as they happen, spot opportunities first, and make a name for yourself with SocialCentiv.

Since Many 2013, SocialCentiv has received $12M in two rounds of funding. For more information, go to www.socialcentiv.com, like us on Facebook and follow us on Twitter.

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For more information, contact Karen Carrera, TrizCom, 972-207-1935, karen@trizcom.com or @kjcarrera.