At the Dallas Small Business Expo, HipLogiq Offers Tips to Find, Listen and Get Them through the Door
What:“How to Gain New Leads on Social Media” workshop at the 2013 Dallas Small Business Expo
Who: Workshop led by HipLogiq co-founders Adam Root and Lindsey Madison
Where: Dallas Convention Center, 650 S. Griffin St., Dallas, TX 75202, SocialCentiv Booth #441
When: Expo on Thursday, June 20, 2013, 10 a.m. – 5 p.m.; Workshop begins at 11 a.m. in the Workshop Area, Room 2.
The workshop will be a how-to session for small businesses who want to use Twitter to bring business through the door. Using relevant key words, HipLogiq’s SocialCentiv web-based software will do all the work, cutting through millions of tweets to find and flag potential customers that a small business can immediately respond to with a promotional offer.
“Small businesses need to be active on Twitter because their customers are,” says Adam Root, CTO and co-founder, HipLogiq. “We have social media tips, as well as SocialCentiv highlights to help businesses get up and going as quickly as possible so they don’t miss a single sale.”
At the SocialCentiv Booth #441, Root will offer social marketing tips for companies including:
- Turning a conversation into a customer
- Creating valuable social offers that customers redeem and share
- Ideas on creating content that attracts potential buyers
For example, one Dallas sporting equipment salesman was frustrated by his social media efforts of tweeting pictures of his product, hoping his group of followers retweeted them.
“I only reached a small circle of people who already knew about us,” says Steve Kent, sales representative for Dallas-based Victus Bats. “SocialCentiv gives me the ability to reach outside my circle. Instead of broadcasting my business, I listen to who’s talking and find out what they need. There is a strong purchase intent to the conversations, and that’s an easy sale.”
With HipLogiq, the average conversion rate is 16 percent – much higher than traditional direct mail campaigns – but many clients experience much higher rates of 40 percent or more. Some of the strongest industries include restaurants, spas, gyms, hospitality and travel, but basically any store that uses discounts and coupons is a good candidate.
HipLogiq began in October 2012 as Social Compass, an enterprise solution for social media marketing. Co-founders Adam Root, Lindsey Madison and Bernard Perrine designed SocialCompass to help companies target and engage customers over social media in a meaningful, results-driven way. SocialCentiv – launched in March 2013 – works similarly for small to medium businesses, but with a web-based, do-it-yourself solution. During the design of SocialCentiv, leadership decided it was time to evolve the company into an idea factory that produces the most innovative, successful applications in their market space. For more information, go to www.hiplogiq.com or visit them on Facebook or Twitter.
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Contact: To arrange an interview with HipLogiq and to learn more about HipLogiq’s solutions, please contact Kim Novino, firstname.lastname@example.org, @KNovinoPR, O: 508-695-9192; Cell: 508-981-9732.