Dallas (July 17, 2014) – Businesses that use SocialCentiv to find new customers on Twitter now have an easy way to integrate their customer contact data into the popular email delivery application MailChimp in order to boost their email database.
With SocialCentiv, businesses listen for customers looking for their product or service (could really use a pizza fix right now!), reply directly in real time (hey, we have what you’re looking for) and reward them (here’s a 20 percent off coupon for buying our pie!). In order to download the offer, customers enter their contact information. The direct engagement with consumers in real time yields current contact information from interested individuals.
“That’s where MailChimp comes in,” says Macy English, VP of Sales & Marketing of social media marketing company. “Through the power of Twitter and SocialCentiv, businesses collect pertinent contact information and then import it into their MailChimp database. With our patented social listening software, businesses can quickly build a list of very relevant consumers who have expressed intent to buy a product or service.”
How it works
With SocialCentiv’s integration with MailChimp, businesses can authenticate their account under “My Account” and within minutes beef up their database with coveted contact information. As a result, businesses are following up with customers who are already connected and are more likely to respond to an offer which results in a higher conversion rate and increased business.
“We all know that better lists lead to better results," says Amy Ellis, MailChimp's head of integrations and partnerships. "Emailed content is much better received when you have a direct connection to the company sending it. Gaining subscribers through SocialCentiv's Twitter software helps the businesses who use MailChimp build more robust lists and ensure they are sending content to customers who are engaged and interested in the information they receive. Ultimately, this builds brand loyalty and drives sales."
HipLogiq began in October 2012 as SocialCompass, an enterprise solution for social media marketing, now with a white label solution for companies and agencies that want to brand the tool, and a new Spanish language version. Co-founders Lindsey Madison Pennington, Adam Root and Bernard Perrine designed the patented technology to help companies target and engage customers over social media in a meaningful, results-driven way. To date, the applications boast an unprecedented conversion rate of 34 percent or higher.
SocialCentiv – launched in March 2013 – works similarly for small to medium businesses, but with a web-based, do-it-yourself solution. During the design of SocialCentiv, leadership decided it was time to evolve the company into an idea factory that produces the most innovative, successful applications in their market space. As a result, HipLogiq also launched in March 2013 and has received $12M in two rounds of funding since May. For more information, go to www.socialcentiv.com or visit them on Facebook or Twitter.
MailChimp is an email platform that supports more than six million users worldwide, sending 10 billion emails per month. MailChimp integrates with many third-party applications including Facebook, Twitter, SocialCentiv, Hootsuite, Pinterest, Instagram, SurveyMonkey, Eventbrite, Etsy, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free. For more information, visit MailChimp.com.
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For more information, contact Karen Carrera, TrizCom, 972-207-1935, firstname.lastname@example.org or @kjcarrera.