At SXSW Interactive, Learn How HipLogiq’s Software Targets Tweets in Spanish, the Fastest Growing Language in the World
WHAT:Engaging the Hispanic Market with Social Media: HipLogiq introduces Spanish Version of Software
- The kind of campaigns that HipLogiq’s clients in Mexico are running
- How clients like Dunkin’ Donut’s Phoenix franchise can use the Spanish version to find new clients in its existing market
- The future of social media and multiple languages
WHO: Jason Dove, VP sales for HipLogiq, will show how their applications have made HipLogiq a leader in social media marketing. “Our first client is one of the largest travel agencies in Mexico. Price Travel and two popular Cancun attractions are in the process of creating campaigns so they can listen, engage and offer discounts in their country’s native tongue.”
WHEN: Sunday – Wednesday, March 9-12, 2014
DETAILS: Businesses looking for inroads into the Hispanic market now have a powerful social media tool: SocialCompass. Today, HipLogiqdebuts the Spanish version of the software that helps businesses find new customers on Twitter – with a average 34 percent or better success rate, based on the number of offer downloads. That’s compared to a 1-3 percent conversion rate from direct mail campaigns.
According to Spain’s Cervantes Institute, Spanish is the second most tweeted language behind English. At a time when Twitter is hoping to expand and engage its base, SocialCompass gives people worldwide a reason to participate. The software also helps intent-based marketers tap into the fastest growing demographic in the world, a market that a ShareThis survey found to be made up of highly influential online consumers.
Like the English version, the HipLogiq software combs Twitter on behalf of clients looking for key words – in Spanish – in certain geographic areas to flag relevant tweets where a consume expresses interest in a product or service. Those tweets are flagged so the business can respond directly to the consumer in Spanish with a discount or freebie.
ABOUT:HipLogiq began in 2008 as Social Compass, an enterprise solution for social mediamarketing. Co-founders Lindsey Madison, Adam Root and Bernard Perrine designed the patented technology to help companies target and engage customers over social media in a meaningful, results-driven way. Since then the company has broadened its SocialCompass offering with a white label solution for enterprises and agencies that want to brand the tool. To date, the application boasts an unprecedented average conversion rate of 34 percent or higher.
Hiplogiq introduced SocialCentiv for small businesses in March 2013. The software works similarly to SocialCompass but is a web-based, do-it-yourself solution. During the design of SocialCentiv, leadership decided it was time to evolve the company into an idea factory that produces the most innovative, successful applications in its market space. As a result, the company rebranded as HipLogiq in March 2013 and has received $12M in two roundsof funding since May 2013. Visit us on Facebook or Twitter.
CONTACT: To arrange an interview with HipLogiq and to learn more about HipLogiq’s solutions, please contact Karen Carrera, TrizCom, firstname.lastname@example.org, @kjcarrera, 972.207.1935972.207.1935.
ONSITE CONTACT: Ben Read, email@example.com, 214.478.7982214.478.7982
SOCIAL: SXSW Twitter trending: #socialworker