Dallas (May 12, 2014) – HipLogiq announces the release of SocialCentiv 2.0, a social marketing application that puts a user-friendly, yet powerful, lead generation tool into the hands of small-to-medium businesses (SMBs). Available for a free one-month trial, SocialCentiv 2.0 combines social listening, social incentives and marketing automation, making it easy for SMBs to conduct sophisticated, intent-based marketing campaigns on Twitter.
Monday event: SocialCentiv’s new product launch is planned for National Small Business Week 2014. To recognize small businesses and offer them solutions for business growth, the HipLogiq team is one of a handful of companies invited to support Twitter as it hosts the U.S. Small Business Administration kickoff event at Twitter’s San Francisco headquarters.
“HipLogiq is proud to be recognized for SocialCentiv, one of the most innovative tools to help small businesses build their customer base and generate revenue from conversations on Twitter,” says Lindsey Madison, chief product officer and co-founder of HipLogiq. “The newest version of SocialCentiv has the tools that small businesses need to run successful campaigns on Twitter and compete in a crowded market. Small businesses will discover that they can quickly and easily find consumers looking for their product or service, provide a valuable offer and engage with them in a one-on-one conversation. That way they can turn conversations into customers!”
Listen: Lindsey Madison, HipLogiq CPO and co-founder, talks about real-time customer engagement with SocialCentiv 2.0.
To illustrate how SocialCentiv works: You’re starving so you Tweet, “I’m hungry,” and within minutes, the local pizzeria – a SocialCentiv customer – Tweets you back with a coupon for 20 percent off on a pizza. You download the coupon, and you’re ready to redeem it at the restaurant. The pizza tastes great. “Loved the spinach Alfredo pizza and thanks for the discount,” you Tweet. It’s a win-win. You receive a great deal, and the local pizzeria has a new customer.
SMBs will save time and money finding new customers on Twitter
SocialCentiv 2.0 is self-service tool that puts control into business owners’ hands with easy, step-by-step instructions to set up key word searches and design offers tailored to specific industry segments. SocialCentiv gives SMBs access to thousands of tweets from potential customers right in their neighborhood. The new version is designed to be:
Streamlined. A new set-up wizard makes it easier for SMBs to get onboard. The out-of-the-box experience makes developing a promotional campaign simpler. And the dashboard effortlessly organizes new tweets so SMBs can reach potential customers quickly when their need is the highest.
Smarter. SocialCentiv’s patented software learns from the user. As they reply to flagged conversations, the software learns to prioritize the most relevant Tweets so the business owner spends less time filtering conversations and more time talking with prospective customers.
Successful. SocialCentiv campaigns average a 34 percent conversion rate – that’s the number of people who respond to and download the offer. That’s because SocialCentiv’s real-time, immediate offers are sent to people who Tweeted their intent to buy a product or service, which is much more targeted than a traditional ad that’s directed to a mass market.
SMBs can try SocialCentiv 2.0 free their first month. After the free trial ends, there’s a $49 monthly fee. For more information, go to www.SocialCentiv.com.
HipLogiq began in October 2012 as SocialCompass, an enterprise solution for social media marketing, now with a white label solution for companies and agencies that want to brand the tool, and a new Spanish language version. Co-founders Lindsey Madison, Adam Root and Bernard Perrine designed the patented technology to help companies target and engage customers over social media in a meaningful, results-driven way. To date, the applications boast an unprecedented conversion rate of 34 percent or higher.
SocialCentiv – launched in March 2013 – works similarly for small to medium businesses, but with a web-based, do-it-yourself solution. During the design of SocialCentiv, leadership decided it was time to evolve the company into an idea factory that produces the most innovative, successful applications in their market space. As a result, HipLogiq also launched in March 2013 and has received $12M in two rounds of funding since May. For more information, go to www.hiplogiq.com or visit them on Facebook or Twitter.
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For more information, contact Karen Carrera, Karen@trizcom.com, 972.207.1935, or @kjcarrera.