Hiplogiq's Unique Software Powers Social Marketing Through Location-Based Conversations

SXSW1_ HipLogiqGÇÖs Unique Software Powers Social Makreting Through Location-Based ConversationsHIPLOGIQ’S UNIQUE SOFTWARE POWERS SOCIAL MARKETING THROUGH LOCATION-BASED CONVERSATIONS

At SXSW Interactive, learn how brands are capturing new customers… one relevant conversation at a time

 WHAT:     Twitter is a noisy place. But there is one tool that gives businesses the power to zero in on what customers want, flag those conversations and find new customers.

Learn how HipLogiq's latest and greatest web-based social marketing software, SocialCentiv is connecting companies with highly influential consumers through the conversations they are having on social networks. Similar to HipLogiq's other software solutions, SocialCentiv is expected to spark viral social marketing campaigns with high conversion rates and increased sales and loyal customers.

Location-Based Conversation Examples:

Tweet: "I'm about to CRASH...I need coffee like the kardashians need attention, ughhh."

Company responds with offer: "We've got what you need. Here's a free cup on us. [link to offer]"

Tweet: "I am so over having to wear contacts or glasses. I just want to be able to see, lol."

Company responds with offer: "Having LASIK can get rid of your need for both! We'll even give you $400 off the procedure [link to offer]"

Working one step forward, SocialCentiv also allows companies to put the power of viral marketing to work with 'Refer a Friend' rewards.

TEST DRIVE SOCIALCENTIV: LOCATION-BASED MARKETING MADE EASY FOR SMBS

Come test drive SocialCentiv, the company's social marketing software that makes it easy and cost effective for small and medium businesses (SMBs) to create and manage their own social marketing campaigns.

 WHO:      TIPS TO POWER YOUR SOCIAL MARKETING: HIPLOGIQ CEO BERNIE PERRINE

"In this new economy consumers are empowered by businesses that listen and respond to them on social channels. Most businesses are leaving money on the table by not participating in the conversation. That's where SocialCentiv comes in. With our application, business owners can listen to consumer intent for their products or services, and respond to those conversation with an offer," said Bernie Perrine, CEO, HipLogiq.

At the SocialCentiv Booth #106, Perrine will offer social marketing tips for companies including:

- Turning a conversation into a customer

- How to best engage consumers who are most likely to be your customers

- Creating valuable social offers that customers redeem and share

 WHERE: 2013 SXSW® Interactive Festival, March 8-12, 2013, Austin, Texas

SocialCentiv Booth #106

Visit our SXSW press room: www.virtualpressoffice.com/kit/u2x3

 ABOUT:    HipLogiq officially began in October 2012 as Social Compass, an enterprise solution for social media marketing. Co-founders Adam Root, Lindsey Madison and Bernard Perrine designed SocialCompass to help companies target and engage customers over social media in a meaningful, results-driven way. During the design of SocialCentiv, leadership decided it was time to evolve the company into an idea factory that produces the most innovative, successful applications in their space in the market. As a result, HipLogiq launched in March 2013. SocialCompass and SocialCentiv work very similarly, but where SocialCompass provides an in-house, turnkey managed service for large brands, SocialCentiv is a web-based, do-it-yourself solution for small-to-medium businesses.

HipLogiq is backed by several individual investors, but the majority of funding comes from the Hadron Global Partners, a division of Carriage House Partners (CHP) and RLB Holdings. CHP, founded in 2009 by Anthony M. Lanza, and RLB, founded in 2011 by Ray and Lydia Bartoszek, are Connecticut-based private investment firms that focus on security, energy, technology, real estate, and sports and entertainment marketing. Both CHP and RLB take an active, hands-on approach with management in growing their portfolio companies and investments by developing, designing and implementing creative ideas and solutions on behalf of the investments and portfolio companies.

CONTACT:    To arrange an interview with HipLogiq and to learn more about HipLogiq's solutions, please contact Karen Carrera, TrizCom: 972.207.1935, Karen@trizcom.com
ONSITE CONTACT:    Macy English, macy@hiplogiq.com, 214.250.3562

SOCIAL:      SXSW Twitter trending: #socialcentiv

HipLogiq: Facebook: https://www.facebook.com/HipLogiq Twitter: https://twitter.com/HipLogiq Google+: https://plus.google.com/112155024710699264365 LinkedIn: http://www.linkedin.com/company/hiplogiq Web: http://www.hiplogiq.com

SocialCentiv: Facebook: https://www.facebook.com/socialcentiv Twitter: https://twitter.com/socialcentiv Google+: https://plus.google.com/103225957845292932072 Blog: http://www.socialcentiv.com/blog Web: http://www.socialcentiv.com

 

SocialCompass: Facebook: https://www.facebook.com/SocialCompass Twitter: https://twitter.com/socialcompass Google+: https://plus.google.com/109799867703620320732 Blog: http://www.socialcompass.net/blog Web: http://www.socialcompass.net