Triples Twitter Followers Using SocialCentiv
Party Galaxy, which carries one of the country’s largest selection of party favors, decorations, holiday merchandise and costumes, recently saw a 1,520 percent increase in its social media generated website traffic over 30 days, driven by SocialCentiv, a patented Twitter marketing tool. Although Party Galaxy joined Twitter five years ago, the company recently used the microblogging app to help kick its web presence into high gear with the help of SYN3RGY Creative Group of Oklahoma City, Okla. Largely driven by Twitter and SocialCentiv, SYN3RGY Creative Group’s social strategy has also helped Party Galaxy triple its Twitter followers in a matter of months.
“Having a social media presence is just that, a presence,” says Steven Newlon, CEO and founder, SYN3RGY Creative Group. “Unless you know how to get the behaviors you want – new leads and customers in this case – your social media efforts will have limited value. The coupon incentive we ran for Party Galaxy on Twitter using SocialCentiv attracted the attention of a lot of potential new customers to PartyGalaxy.com and brought more people into the store. SocialCentiv is a key part of our Twitter-based marketing efforts for the company.”
Party Galaxy saw a big increase in brand awareness of its online presence with more people engaging with the company through retweets, visits to the company’s web site, online sales and in-store traffic at eight stores in the Oklahoma City, Okla., metropolitan area. According to Marty Dillon, co-owner of Party Galaxy, “As a third-generation, family-owned business, we’re excited about the momentum SYN3RGY has given to our online marketing efforts and look forward to seeing how the campaign will grow.”
SYN3RGY Creative Group is using SocialCentiv to conduct A/B testing on multiple incentives for the next stage of the Party Galaxy campaign that will run over the next two months. Newlon says SocialCentiv is a part of their global social media strategy the agency offers all its clients.
We’ve seen how easy it is to help clients take advantage of SocialCentiv’s powerful mix of social listening and instant interaction to increase brand awareness and sales leads,” says Newlon. “They are a strong partner with a great solution that we’ll continue to use to help grow our clients’ businesses.”
How SocialCentiv works
SocialCentiv identifies consumers in real time who are Tweeting about a product or service. The application makes it easy for a business to present those potential customers with a targeted, personalized incentive that can significantly influence their buying decisions.
In August 2014, HipLogiq integrated its portfolio of Twitter marketing applications under a single product line, SocialCentiv. Now, businesses can visit SocialCentiv.com and find a user-friendly, do-it-yourself Twitter marketing tool that makes it easy to create a campaign that tracks keywords and reaches relevant consumers with greater precision by targeting local Tweets. You can be part of the most relevant Tweets as they happen, spot opportunities first, and make a name for yourself with SocialCentiv.
# # #
For more information, contact Karen Carrera, TrizCom, 972-207-1935, firstname.lastname@example.org or @kjcarrera.