Real-Time Tweets Converted to Customers with HipLogiq’s SocialCompass

sxsw-logo

Real time, real life example: Houston-area outlets of pizza delivery chain Papa John’s use SocialCompass to put an offer in front of local consumers moments after they tweet their intent to buy pizza – with phrases such as “love pizza” and “ordering pizza.” During an 8-month period, a Papa John’s Twitter campaign launched in 2013 averaged a 52 percent conversation rate.

ABOUT:HipLogiq began in 2008 as Social Compass, an enterprise solution for social media marketing. Co-founders Lindsey Madison, Adam Root and Bernard Perrine designed the patented technology to help companies target and engage customers over social media in a meaningful, results-driven way. Since then the company has broadened its SocialCompass offering with a white label solution for enterprises and agencies that want to brand the tool. To date, the application boastsunprecedented average conversion rate of 34 percent or higher.

Hiplogiq introduced SocialCentiv for small businesses in March 2013. The software works similarly to SocialCompass but is a web-based, do-it-yourself solution. During the design of SocialCentiv, leadership decided it was time to evolve the company into an idea factory that produces the most innovative, successful applications in its market space. As a result, the company rebranded as HipLogiq in March 2013 and has received $12M in two rounds of funding since May 2013. Visit us on Facebook or Twitter.

CONTACT: To arrange an interview with HipLogiq and to learn more about HipLogiq’s solutions, please contact Karen Carrera TrizCom, karen@trizcom.com, @kjcarrera, 972.207.1935972.207.1935.

ONSITE CONTACT: Ben Read, ben@hiplogiq.com, 214.478.7982214.478.7982

SOCIAL:SXSW Twitter trending: #socialworker