Which Discounts Give Retailers the Most Traction?
Dallas (Nov. 20, 2013) – Black Friday, Small Business Saturday and Cyber Monday are quickly approaching. Twitter marketing software company HipLogiq has some quick tips to help retailers find customers on Twitter.
For example, last year Cyber Monday spending hit an all-time high at $1.465 billion. But the fight for those dollars isn’t that easy. According to Forbes, mobile technology has made shoppers savvier and pickier. Gifts and deals are better researched, and shoppers expect a more streamlined shopping experience with combined online, in-store and mobile retail initiatives.
“We predict the social networks will see the most holiday-related activities from retailers who want to lure buyers,” says Bernard Perrine, CEO and co-founder of HipLogiq. “That means it will be important for retailers to integrate their social channels and pull shoppers into their online stores with discounts and offers.”
Here are easy tips to help retail businesses earn more jingle this holiday season:
- Don’t wait until Black Friday – start tweeting status updates that are focused on gift ideas. Why? 30 percent of Twitter users are thinking and tweeting about holiday shopping now.
- Listen to what people are looking for this gift-giving season and engage in the conversation by replying directly to tweets with a coupon. Why? 55 percent of Twitter users discuss gift ideas on Twitter, and 64 percent have purchased a product because of Twitter. How? Software apps like SocialCentiv and HootSuite help retailers listen to millions of Twitter’s public conversations
- Retweet consumers who mention they’ve purchased your products to continue the conversation and give credibility to your products. Why? 62 percent of shoppers tweet about purchased they’ve made.
(stats found at business.twitter.com)
HipLogiq’s two social media software programs, SocialCentiv and SocialCompass, are helping businesses use Twitter to find new leads with an average of 1-in-4 hit rate. The discounts that have the highest rates of converting leads to sales for HipLogiq’s clients on Twitter are 1) 20 percent off any item, 2) BOGO, or buy one, get one free, and 3) free item with purchase.
HipLogiq began in October 2012 as Social Compass, an enterprise solution for social media marketing, now with a white label solution for companies and agencies that want to brand the tool. Co-founders Lindsey Madison, Adam Root and Bernard Perrine designed the patented technology to help companies target and engage customers over social media in a meaningful, results-driven way. To date, the applications boast an unprecedented conversion rate of 34 percent or higher.
SocialCentiv – launched in March 2013 – works similarly for small to medium businesses, but with a web-based, do-it-yourself solution. During the design of SocialCentiv, leadership decided it was time to evolve the company into an idea factory that produces the most innovative, successful applications in their market space. As a result, HipLogiq also launched in March 2013 and has received $12M in two rounds of funding since May. For more information, go to www.hiplogiq.com or visit them on Facebook or Twitter.
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For more information, contact Karen Carrera, firstname.lastname@example.org, 972-207-1935 or on Twitter, @kjcarrera.