You already know that your restaurant should be on social media. But now you’re interested in maximizing your social media presence, and we can help. But, before you begin tweeting for all the wrong reasons, review the best practices below on how to use social media to find new customers for your restaurant.
Creating a Twitter Account for Your Restaurant
Does your business already have it’s own Twitter account? Awesome, then you are all set. However, if you haven’t created a company Twitter page or want to improve your existing one, follow these easy guidelines:
- Choose a username that best represents your business. Try to create something as close to your actual business name as possible to avoid any confusion.
- Be sure to create a complete profile. Before using your Twitter account, it should have a quality image (preferably your restaurant’s logo), background, and a completed “bio”.
- Be proactive about finding people to follow. Look for Twitter users who are a good representation of your business’ community and fit your target demographic.
- Always keep your personal Twitter separate from your company’s account. Not only could embarrassing mistakes be made if you post personal tweets to a business account, it can also alter the credibility of your company’s online presence.
Optimizing Tweets to Find New Customers
Now that you have your Twitter account set up, it’s time to encourage people to visit your restaurant using 140 characters or less. In order to get the most bang for your buck when it comes to finding quality leads, we’ve put together some tips and tricks.
- Search Twitter using keywords that people actually use in their tweets. Avoid terms that are too technical or wouldn’t feel “natural” in an online conversation.
- Familiarize yourself with how people communicate on Twitter and the popular lingo. Don’t forget to include slang and popular hashtags that relate to your product or service.
- Consider your ideal customer, and how they would express a need for your product or service through online channels.
- Use single keywords as well as keyword phrases. For example, a coffee shop could use the keyword “coffee”, but will have an easier time finding quality leads with the keyword phrase, “I want coffee.”
- Look for people with a “specific intent” to purchase your product or service. This means someone who is directly expressing a need or interest and has already declared they want to make a purchase. For example someone who tweets, “I’m hungry” doesn’t express a specific intent compared to someone who tweets, “I would really love tacos for lunch!”
- Make each Tweet as unique as possible.
Twitter is an excellent resource to use when searching for new customers for your restaurant. If you’re interested in using intent marketing to begin turning conversations into customers for your restaurant, sign up for a free account with SocialCentiv. SocialCentiv allows small to medium-sized businesses to “listen” to real-time social media conversations, initiate a conversation, and share special offers.
This post was written by SocialCentiv Contributor Kristina Kopplin.