Wondering how to implement social media into your business’ marketing strategy? Check out the tips below.
1. Create a strategy
Marketing to Facebook users is totally different than targeting Twitter users. Consider the benefits of individual sites and shape your strategy around what each site offers. Strategies should be customized to fit the style of the social network. There is no “one size fits all” approach.
2. Record your stats
Before you begin implementing your strategy, take time to record your current stats across the board. Be sure to take note of everything from how many followers you have on Twitter to your Reach on Facebook.
3. Provide value
What are you providing for your followers? What makes your brand stand out from the rest? Consider offering exclusive promotions and offers to your followers.
4. Establish your expertise
A reputable way to establish your expertise in your brand’s industry is with content marketing. This includes videos, online magazines, eBooks, and blogging. Content marketing provides an opportunity to educate consumers and easily share valuable information (that will hopefully lead to.
5. Act as a leader, not a follower
Rather than waiting for customers to come to you, why don’t you go out and find them? HipLogiq’s products, SocialCompass and SocialCentiv allow agencies and businesses to proactively grow their customer base.
6. Monitor your online reputation
Businesses can no longer afford to ignore any comments or feedback that is posted to their social networks. Consumers are more trusting and loyal towards businesses that show an active interest in their customers, and one of the best ways to display this interest in through social media acknowledgement and reputation monitoring.
7. Make your website mobile-friendly
With how much our generation is addicted to technology, a large amount of your blog readers are likely to visit your site on their smartphone. Take the time to optimize your site for mobile devices and you are sure to notice an increase in web traffic.
8. Do more than simply measuring your metrics
It's one thing to track your campaign efforts and it's another thing to refine them. Take the next step from all the reporting you have access to and focus on areas you can improve. It's easy to forget about reporting and glance at it here and there. Schedule time to look analyze it and make improvements where necessary.
This post was written by SocialCentiv Contributor Kristina Kopplin.