Maintaining a social media presence is a great way to reach out to your customer base, but there is more to it than just creating a profile and waiting for something to happen. Here are five rules to help make your social media experience more successful.
1. Be active
When you set up a Facebook page or a Twitter account, you want to make sure you are actively monitoring it and engaging with your online community. Be sure to create a campaign plan before you begin, including who will monitor your social networking sites and how often. This will also make it easier to track your efforts periodically. You don’t want your customers to feel neglected, do you?
2. Be interesting
When you are blogging or providing information through a social network site, you want your content to be engaging. Don’t force your products or services into your audience’s newsfeeds. Posting interesting and engaging content is the best way to achieve a successful social media campaign.
3. Be consistent
Having a plan before you delve into social media marketing is important. You want your message to be concise and consistent. It will help you build a loyal customer base.
4. Be appropriate
While posting pictures of your kitties fighting over a ball of yarn may be hilarious to your friends and family, this is something you should not share on your business’ website. While you want to seem approachable, you don’t want your customers to view you as unprofessional. What is appropriate to share? Photos of team building events, new office space, posting a picture of a new salesperson are all great ways to seem real yet responsible.
5. Be grateful
Don’t forget to thank your customers in some way. According to Cone Research, 97 % of people are more likely to try a product or service if it is recommended by a friend. Reaching out to your customers with incentives is a great way to get them to spread word of your business to their friends through their social networking sites.
This post was written by SocialCentiv Contributor Kristina Kopplin.