Social media optimization (SMO) is the practice of using social media sites to generate awareness around a specific product, larger brand, or upcoming event. Whether you are aware of it or not, you create your first social media optimization campaigns when you create an account on a social media site.
1. Increase exposure
Businesses using social media optimization not only benefit from the increased exposure of their products and services. SMO in the form of social signals has become increasingly important in the overall search engine optimization of a website. By engaging in effective social media management, companies greatly improve page rankings for their primary website as well.
2. Increase linkability
It’s easy to increase the SMO of a website by frequently publishing interesting and informative content. Adding a blog to a brand’s website and consistently publishing fresh content is perhaps the easiest way to keep readers coming back to the brand’s website.
3. Make it easy for readers to share content
Add social sharing buttons to blog content to help readers share their favorite posts with their friends. If a blog is being hosted via WordPress, Shareaholic is a great plugin (and one of our personal favorites) that helps amplify content and initiate conversations.
4. Align social media and search engine optimization strategies
A carefully crafted content strategy pays attention to both search engine optimization and social media strategies. Successful SMO campaigns include keyword-focused content on the brand’s blog, in addition to providing links to the brand’s social profiles. Think full-circle, people!
For more information about enhancing your social media optimization, contact SocialCentiv. SocialCentiv is a Twitter marketing software that allows small businesses to “listen” to real-time social media conversations and share special offers. Our automated platform then incentivizes customers to share that offer with others with social media and by email.
This post was written by SocialCentiv Contributor Kristina Kopplin.