Whether you’re a startup looking to create a Twitter account from scratch or a small business/agency seeking to grow your online presence, it can be a struggle to figure out where to start on the widely-popular social platform. Twitter is a great tool for businesses who want to connect with potential consumers online on a more personal level and grow their business digitally.
When it comes to knowing how to use Twitter for business, though, tactics can go well beyond following others, retweeting and sending out your own tweets. Sure, these are needed, but what is the exponential value of these actions? Better yet, how do you measure the value of tweeting in general for your business?
Step 1: Determine Your Goal
The only way to achieve a successful result when using Twitter for marketing is by determining a specific goal. You can indeed use Twitter to grow a business, but you have to know HOW you want that business to grow. Are you simply trying to grow brand awareness and social media following? Are you gaining leads for your email marketing efforts? Trying to track conversions to your company’s website? Or perhaps you’re looking to get more people to step into your company’s new location. Whatever your goal may be, seek it out and keep it in mind when it comes to following different tactics on Twitter.
Step 2: Utilize Services to Optimize Twitter
Twitter’s basics may have remained the same since its inception (allowing the user to send 140-character messages to the masses), but the platform itself is always evolving; at SocialCentiv, so are we. It can be hard to keep up and utilize the changes of Twitter for marketing purposes. For example: you may feel like you just got the hang of searching on Twitter, and now they’ve changed the entire search layout. That’s where SocialCentiv comes in. We can help any and every business using Twitter find potential customers with our marketing tool. Through target keywords and target locations, you can find consumers who are most likely to enjoy what your business has to offer. With the integration of MailChimp, you can rest assured that whether your end-goal be lead generation or self-promotion, SocialCentiv has got your Twitter marketing needs covered.
Step 3: Take Advantage of A/B Testing
It may seem like the options are limitless when it comes to Twitter business use. You may know how to use Twitter hashtags, but which ones should you choose? Which keywords should you target? It can be overwhelming to determine a Twitter strategy with all of these variables.
Map out a plan once you’ve created your goal and determined what Twitter tools you will start with to try to optimize your business growth. Don't worry if you're not sure if this will work right away. The beauty with Twitter is that you can change courses easily. Follow this plan and tweak one variable at a time with A/B testing to see what works best for your company. For example, if you’re a restaurant that also provides happy hour specials, you may want to conduct some A/B testing on tweeting Twitter users about getting lunch at your restaurant versus tweeting them about grabbing a drink after work. Perhaps there are a lot of restaurants offering lunch deals around your location, but not so many happy hour places. Measure the responses of both in order to determine what works best for your company. The same can be done with sharing an eBook versus a coupon offer.
When it comes down to it, your business needs to be using Twitter, there's no question about that; you just have to figure out in what way they should be. SocialCentiv’s Twitter tool can help make that part easy if you have been having trouble thus far.
Want more tips on how to use Twitter for marketing? Follow me @dashofsarah on Twitter.