Restaurants are finding new ways to navigate the social media landscape to find new customers for their business. Initiating conversations with people on Twitter in real-time is beneficial for finding new customers. Timely responses are a great way to get customers to your restaurant right as they are about to make a decision on where to grab a bite to eat or have a drink.
Rather than sending out advertisements using direct mail and hoping for the best, incorporating a Twitter marketing strategy using real-time conversations allows businesses to reach customers individually and immediately. Restaurants can create a personalized tweet to send to each potential customer, something that isn’t possible with direct mail advertising.
Monitoring Twitter Conversations
Social media marketing tools also benefit businesses by offering social media monitoring. By observing what online users express about the intent to use or purchase a specific product or service, businesses can capitalize on conversations and send these potential customers offers for that product or service. For example, a coffee shop could "listen" to morning commuters' conversations on Twitter containing keywords like "donuts" or "coffee." That café could then respond to those conversations with an offer, perhaps "Buy a cup of coffee, get a free donut." Using social media just brought in new business.
With SocialCentiv, businesses can join the real-time conversations of their target audience on Twitter. Being a part of the customer and client prospects' social networks is important for online marketing today because it not only allows a business to be widely mentioned about online, but also harvests improved rankings on major search engines like Google and Bing.
Twitter is an excellent resource to use when searching for customers for your restaurant. If you’re interested in using intent-based marketing to turn conversations into customers, sign up for a free account with SocialCentiv. SocialCentiv allows businesses to “listen” to real-time social media conversations and then respond with offers.
This post was written by SocialCentiv Contributor Kristina Kopplin.