The growing world of social media has given companies and brands the opportunity to interact directly with customers. Twitter trends and Facebook pages have made it easier to create little communities of people who are all interested in the same topics. There are several tools that can assist with listening to conversations occurring on social media. Listening to these conversations can help a company build customer relationships and create a more successful business.
Social listening can allow your brand or business to create content that people are interested in. This will give followers the opportunity to embrace your content and share it as their own. People are looking for social media content that reaches out to their personal interests, and social listening allows your brand to do just that.
It is important to identify where people are most actively talking about your product or service. It isn’t productive to try and join every social network when your client base is mostly using Twitter. Social listening allows you to find out which social media platform is best for marketing your brand to the right audience. This will save you time, energy, and money.
Most importantly, social listening allows businesses to communicate directly with the clients and potential consumers about their concerns and questions. This is a way to build a personal relationship with your customers that show what your brand stands for and the personality behind your brand. Social listening gives businesses the opportunity to find conversations pertaining to their product or service and reply in a way that they see fit.
If you're interested in a new Twitter marketing strategy to manage your brand’s online presence, consider SocialCentiv. Our intent-based marketing tool makes it easy for business owners to find customers that have a specific need or desire for their product or service and engage with them via Twitter.
This post was written by SocialCentiv Contributor Kristina Kopplin.