If your restaurant doesn’t already have a Twitter account, it’s time to create one now. Why? Twitter allows users to find out what’s happening, right now, with the people, and organizations they care about. Connecting with customers is the best reason for businesses to create a Twitter account and regularly engage with others.
Tips on Getting Started
1. Visit http://twitter.com to begin signing up for a free account.
2. Choose a username that best represents your business. Try to create something as close to your actual business name as possible to avoid any confusion.
3. Then, build up your timeline by following other companies or individuals that are related to your restaurant or industry. Some great examples of accounts to follow related the restaurant industry include:
- Restaurant News- @NRNonline
- Restaurant.com- @Restaurant_com
- Restaurant Marketing- @QMG
- NYT Food & Drink- @NYTimesFood
- Fine Dining Lovers- @FineDiningLover
4. Next, create a complete profile by uploading a quality image (preferably your restaurant’s logo) and completing your bio with details about your restaurant. A great example is Chick-Fil-A's twitter account.
5. Complete your profile by changing your header image, adding the location of your restaurant, and adding the web address to your homepage or blog. Also, you can connect your Twitter and Facebook accounts so that your Tweets will automatically be posted to your Facebook wall if you wish.
Tips to Keep in Mind
- Be proactive about finding the right people to follow. Look for Twitter users who are a good representation of your business’ community and fit your target demographic.
- Always keep your personal Twitter account separate from your company’s account. Not only could embarrassing mistakes be made if you post personal tweets to a business account, it can also affect the credibility of your company’s online presence.
Now, it’s time to start communicating with your online community! It’s easy to use Twitter to find new customers for your restaurant, and we can show you how. Sign up for a free SocialCentiv account today to get started.
This post was written by SocialCentiv Contributor Kristina Kopplin.