Location Based Data & Social Media Marketing

location based marketing

Author: Sierra Uselton, a Summer 2014 SocialCentiv intern

We’ve all heard about the importance of “location, location, location” for the success of a business and it’s true – location is everything, especially when it comes to social media marketing. If you play your cards right, a location-based social media strategy can help spread the word about your business and bring in new customers. The great thing about using location in social media marketing is that it’s extremely easy. When a customer checks in to your business location on Foursquare, or adds their location to their Facebook, Twitter, or Instagram post,  this opens an opportunity for you. When someone checks into a location-based social network, the social network pushes that check-in to the person’s network of friends nearby. The check-in feature on Facebook exemplifies the location-based social media use at its simplest. When a user checks into their location using Facebook, they’re telling their friends (and anyone else who can view their profile) exactly where they are located at the moment. One perk of creating a location-based marketing campaign is that it is an affordable option; the only thing it will cost you is a little bit of time. Creating a reward-based campaign for users who check-in to your business location is easy and free to set up using Foursquare or Scvngr. Once you’ve set up a location-based special offer, you don’t need to do much to maintain the execution of the campaign. The idea is to have your customers spread the word about your business with their social networks, while rewarding them for doing so. Social media is a great medium for generating buzz about your business and using special offers to find new customers. SocialCentiv is a Twitter marketing software that helps small business communicate with nearby consumers, share incentives and reach out to potential customers. Sign up for a free trial of SocialCentiv to start finding new customers for your small business today!