With more than 1.6 billion Tweets being sent each day and 140 characters per Tweet, this provides two hundred twenty-four billion characters daily for Twitter users to make use of and share their message(s). This also means individuals and businesses alike have two hundred twenty-four billion characters to compete with for attention on a daily basis.
So, how can you make the most out of 140 characters for the highest possible engagement? Here are some tips.
Be upfront and honest about what you want. Cut the clutter and keep it simple. Make it easy for the reader to understand your objective for communicating with them.
Keep the tone of your Tweets positive and nonchalant. Don’t use your business’ Twitter account as your outlet for expressing your daily frustrations. The tone of your Tweets should reflect how you want your business to be interpreted by the audience. It's important to engage with your followers like a real person would, so keep it more conversational and less technical.
Add multimedia that encourages interaction. Add interesting and sharable images and videos to your Tweets. In fact, Tweets with pic.twitter.com are 94 percent more likely to be retweeted than ones without pic.twitter.com. (Source)
Don't start Tweets with @username. When a Tweet immediately begins with a @username, Twitter restricts the visibility to only you and the person you’re tweeting. Rather, begin Tweets with an attention grabber like “Hey, @username! … ” or simply insert a period before the username (.@username) to enhance the reach of your Tweet.
A little less conversation, a little more action. There’s a reason why Elvis Presley was (who am I kidding, he still is) the king of rock and roll. He knew the secret to successful Tweets years before the founder of Twitter, Jack Dorsey, was even born. Keep your Tweets short and sweet. Do whatever you can to help the reader understand what to do next (i.e. "Click here to get our special offer for 50% off!")
Don’t send automatic direct messages to new followers. While some people may think this is a great way to “personally” thank their new followers, it’s actually just a predictable annoyance. The sole purpose of using direct messages has been abused, so focus your efforts on creating custom Tweets that your followers will find insightful–that’s why they followed you in the first place, right.
Highlight what’s important with pinned Tweets. Twitter’s new and improved profile view allows users to have better control of how the world sees them online. Brands can choose to pin a particular Tweet to the top of their profile, which is great for showcasing their special offers so nobody misses out.
This post was written by SocialCentiv Contributor Kristina Kopplin.