An old military maxim, of unclear origin, with a number of variations, is MARCH TO THE SOUND OF GUNS.
Why is that good military advice?
The sound of guns indicates where the enemy is.
The sound of guns also indicates where your buddies are, fighting the enemy.
You should march to the sound of guns because that is where you can enter the fight to strengthen the forces opposing the enemy, thereby advancing your cause.
You should march to the sound of guns because that is where you can help defeat the enemy, and attain victory.
MARCH TO THE SOUND OF GUNS is good business advice too.
“The sound of guns” is someone saying they need and want what you are selling. And someone is virtually always saying precisely that. With regard to Twitter alone, as of September 2013, the company’s data showed there are over 400 million tTweets a day, nearly 60% sent from mobile devices.
A percentage of those 400 million Tweets come from people saying they would be perfect customers for you. You need to hear them! You need to hear “the sound of guns.”
You should march to the sound of guns because you attain new customers by engaging the people who say they need and want what you are selling, and by giving them what they need and what encourages them to become customers (e.g., information, and/or coupons).
SocialCentiv has “listening” components that find people on social media who are saying things important to your business and “action” components that automatically engage the people found, encouraging them to become customers. SocialCompass and SocialCentiv both:
1. enable you to hear the sound of guns, and
2. enable you to march to them.
In the past, you paid to disseminate information and coupons widely (e.g., in television and print ads), only some of which actually reached someone needing what is being sold. With the advent of computer software, the internet, and social media, you can spend money in a much more focused and effective way to obtain new customers. You can use SocialCentiv to MARCH TO THE SOUND OF GUNS, thereby growing your customer base.