3 Things to Consider When Choosing a Marketing Automation Provider

marketing automation

Author: Sierra Uselton, a Summer 2014 intern at SocialCentiv

Choosing a marketing automation provider is an important decision to make, especially since you will be signing a contract. Choosing the right provider is important in order to save time and money for your business.

But first, what exactly is marketing automation? Marketing automation is any type of software platform that is designed for marketing professionals and specialists to assist and automate the repetitive tasks that are required to communicate with their assigned target audience(s).

Before you choose which provider you want to provide your marketing automation, consider these three things:

Think about your future needs

Many marketing automation contracts are based on the number of people at your company who will need access to the software and/or the number of customers/prospects in your CRM database. So, knowing what your company’s goals are for the next six months is beneficial.

Figure out what level of service is right for your company

If your team is small, choose a solution with better user interface and a service team that will be available and responsive to your needs. If your company is large and skilled in the technology department, you may find that an option with less support is sufficient

Truly understand the details of the contract

The marketing automation playing field can be aggressive and crowded. You’ve got to be vigilant when assessing features, pricing, and the company’s overall reputation in the marketplace. Don’t be afraid and be prepared to challenge your vendor. Ask plenty of questions when marketing automation salespeople tell you they have figured out attribution. The marketing automation salespeople’s expertise begins and ends with click-based attribution.

These tips should help you choose the best marketing automation provider that fulfills your needs. If you’re looking for a marketing automation software for your small business, consider SocialCentiv. Sign up for a free trial of SocialCentiv to see how our tool can help you find new customers.