In the past, companies utilized the Internet to publish information related to their industry in hopes of building their customer base. The programming tool centered on pushing mass amounts of information out to consumers was controlled and unalterable by consumers. However, just because they provide this information doesn't mean anyone's actually reading it. With the rise of social interaction, marketing teams have begun to shift their focus towards two-way communication with consumers, also known as inbound marketing.
If you’re thinking about integrating social media into your marketing strategy, it’s important to understand the characteristics of Shoppers, Socializers, and Scholars and how to effectively appeal to each of them. A common understanding of basic marketing practices is also helpful. Online users are looking to fulfill their individual needs and wants, and everything else that doesn't matter to them simply appears as clutter. While these three profiles have different qualities, a collaborative marketing approach will pull them all together into a cycle that will yield exponential benefits.
Using social media to boost sales is a new objective among today’s organizations. Personal, small business, corporate, and non-profit organizations can integrate a variety of social networking profiles into their integrated marketing communications plans. Establishing a presence online will increase customer attractiveness and trustworthiness. A personal relationship can be formed between the organization and the targeted audiences. Inbound marketing practices focus on building a relationship and participating in two-way communication with their prospective.
Inbound marketing practices focus on building a relationship and participating in two-way communication with their prospecting customers. Companies look towards first creating a relationship and gaining the consumers' trust before they push their products or services. With the use of blogs, search engines, and social media, inbound marketing increases the number of prospects depending on the quality and effort put forth.
Maintaining a company blog with information pertaining to the company’s services and products offered is a great strategy for inbound marketing. It’s a form of indirect selling that captures the consumer’s attention and gives them more information than they knew was ever available. Blogs also have the capability of converting casual readers into loyal customers by relating the subject matter to a wide span of interests. Consistent themes and messages can provide great keyword opportunities that can, in reward, increase your ranking on Google’s search engine results.
SocialCentiv is a twitter marketing software that helps small- to medium-sized businesses “listen” to real-time social media conversations, initiate a conversation, and share special offers.
This post was written by SocialCentiv Contributor Kristina Kopplin.