Mobile Marketing for Small Businesses

Mobile Marketing for Small Businesses

Mobile marketing is becoming more and more important for small businesses, as surveys have shown that 91 percent of the American population is mobile subscribers. Small businesses need to create a presence in mobile marketing in order to stay ahead. Analysts predict that more users will be accessing the Internet on their mobile phone than their desktop PC in the next five years. We’ve put together some mobile marketing strategies to help your business succeed:

SMS marketing

Take advantage of SMS marketing. Time sensitive events, such as deal-of-the-day, are most effective when sent through a text message. SMS can also reach any phone, not just smartphones, which makes it the best option if you want your mobile marketing to reach everyone possible.

Location-based promotions

Interact with consumers through check-in and coupon services. Services such as Facebook check-in, Foursquare, and Groupon all give customers the chance to get discounts and participate in giveaways just by checking-in at your business.

Optimize your website for mobile

Make sure your website is mobile friendly. It is stressful for consumers to open your webpage on their mobile device just to see an unusable mess. Find out the best way to make your website accessible on mobile devices. Consumers often check the store’s website while inside of the retail establishment, and they also check out your competitors. Make sure your business contact information is up to date on your mobile website.

If you’re interested in learning more about how to market your small business, connect with SocialCentiv on Facebook and Twitter for tips. SocialCentiv is a Twitter marketing tool that allows small businesses to monitor real-time social media conversations.

This post was written by SocialCentiv Contributor Kristina Kopplin.