Author: Amanda Woodard, a Summer 2014 intern at SocialCentiv
Twitter can help your small business grow and make more sales. The more followers you have on Twitter, the more prospective clients you can build relationships with; your Twitter followers are 72% more likely to purchase a product or service from your company because they feel connected to you. However, gaining and maintaining followers isn’t easy. Here are a few tips your mother never told you about Twitter marketing:
While it’s important to tweet about your services and any specials you may be running, it’s also important to post entertaining and relevant content. Share links to your blog, which should be filled with both interesting facts and educational material that is related to your services. Share links to related articles. Tweet funny pictures. These kinds of tweets will not only help you maintain followers, but it will also encourage them to retweet you and earn you more followers in the future.
The same keywords you use on your website and your blog should be incorporated in your Tweets. Keep a list of your keywords near your computer so you can easily pull from them. However, this is not to say that your tweets should just be keywords or that you should sneak a keyword into every single tweet. It’s best to sound as natural as possible, so if your keywords are interfering with your conversational tone, rearrange the keywords or eliminate them from the post altogether.
Interact with similar users
Expand your reach to potential customers by interacting with other Twitter users. The best users to interact with are users who are tweeting about topics related to your services, but who are not competitors. Retweet a relevant article someone posts, and then reply to the original tweet with valuable feedback about the article to inspire a conversation. Place an introduction like “Hey, @” or just place a period in front of the @ symbol to widen your tweets visibility.
Use hashtags (#)
Create a hashtag that is specific to your company and encourage your followers to use it. You might frequently ask your followers to post pictures of your product online or Tweet about your service, and then ask them to add your specific hashtag. Reward the followers who use this hashtag by Retweeting (RT) them. You might even pick the “best” picture or tweet and offer the winner a special deal the next time they visit your business.
Search for your clients’ interests
The best way to increase your sales is to sell people something they already want. You can easily survey your audience by searching for keywords related to your services. Offer users who are Tweeting these keywords a special for your services.
SocialCentiv helps you easily find pre-qualified customers and create enticing incentives. To learn more about our Twitter tool, visit our website at www.SocialCentiv.com.